What is the best way to monetize a podcast?
Top 5 Ways to Monetize Your Podcast
- Online Courses. We launched our first online course, Podcasters’ Paradise, in October 2013, just a little over one year after launching the podcast, Entrepreneurs On Fire.
- Sponsorships. About 6 months post launch – in March of 2013 – an author reached out to John and asked if he could sponsor the podcast.
- Affiliates. ...
- Crowdfunding. ...
How do you monetize a podcast?
- Additional interviews
- Behind-the-scenes content
- Ad-free RSS feed
- Early-access RSS feed
- Q&A with the hosts
How to monetize your podcast?
How to Monetize a podcast
- CPM. Here’s the good news. According to the Internet Advertising Bureau, the podcasting industry experienced a 19% increase in advertising revenue in 2020.
- Affiliates. You’ve got to start somewhere. The advice that I’ve heard most often is to start with affiliate marketing.
- Ask. It always pays to ask. ...
How to start and monetize a live stream podcast?
How To Monetize A Podcast Directly
- Ask for donations. The simplest way to monetize a podcast is to ask people for money. ...
- Create paid membership tiers. The latest trend in podcasting is creating paid membership tiers. ...
- Sell sponsorships or ads. ...
- Join an advertising network. ...
- Sell premium episodes. ...
- Gate your back catalog. ...
- Sell repurposed content. ...
- Syndicate your show to YouTube. ...
How do you monetize podcasts?
How To Monetize A Podcast DirectlyAsk for donations. The simplest way to monetize a podcast is to ask people for money. ... Create paid membership tiers. ... Sell sponsorships or ads. ... Join an advertising network. ... Sell premium episodes. ... Gate your back catalog. ... Sell repurposed content. ... Syndicate your show to YouTube.
What platform is best for podcast monetization?
Here are our picks for the best podcast hosting services.Podbean. Podbean is the best podcast hosting service provider on the market. ... BuzzSprout. BuzzSprout is one of the easiest to use podcasting hosting provider for beginners. ... Blubrry. ... Transistor. ... Smart Podcast Player. ... Libsyn. ... SoundCloud.
How do podcast platforms make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
What is the best platform to start a podcast on?
Here are our top picks for the best podcast hosting sites for 2022:Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•
Do podcasts on Spotify make money?
The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.
Is 10000 downloads good for a podcast?
more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.
How much do podcast sponsors pay?
Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.
How many listeners do you need to make money on a podcast?
3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
How do podcasts get sponsors?
Reach Out to Sponsors Directly Contact potential sponsors directly. Research podcasts in your niche. Check them out (or have a listen!) and identify which products or services they advertise. Look up the company's details and find a point of contact.
What is the biggest podcast platform?
The survey asks listeners what platform they use the most for podcasts. 24.2% report using YouTube, while 23.8% use Spotify and Apple Podcasts come in at 16%. These three platforms currently account for 64% of podcast listening in the U.S, up from 55% in 2019.
Is Spotify a good platform for podcasts?
If you want to grow an audience around your podcast, you should make it as easy as possible to find, and to listen to. That means being available everywhere people are consuming audio. Spotify is one of the biggest podcast listening platforms on the planet. It's quick and easy to make your show available there.
Do I need a podcast platform?
Just like you need a website host to store content, like pictures, written content, forms, etc., you need a podcast hosting platform to host and store the media files for your show. Podcast hosting sites use servers for storage, designed specifically to store large media files for download and distribution.
How much does Art19 cost?
You must ask to join. As of this writing, they charge producers a monthly fee which can range from about $100 for a basic plan up to $700 for full-stack ad insertion depending on the services you need. The platform works best if you are producing your own ads. Midroll.
Why do you need to focus on your audience before seeking sponsors?
Concentrate on your audience before seeking sponsors because that’s your product to sell to advertisers. The power to connect with the host is the power of podcast advertising. It really is about the audience demographic for sponsors. When preparing a pitch deck for your podcast, be sure to sell the medium first.
Is a podcast ad permanent?
The ad may be recorded separately and edited into the final production cut or mentioned directly by the host during the actual show recording. Either way, these baked-in ads are permanent. A listener who downloads your podcast episode five years from now will hear the same ad that your listeners hear today.
Can you use DAI on podcasts?
Fortunately today, there is a better way—dynamic ad-insertion (DAI) platforms. They use modern ad servers to allow you to dynamically insert ads anywhere in your podcast. Pre-roll, mid-roll, post-roll, you name it. If a sponsor pays to run an ad in a given slot for a certain number of impressions, you can do that.
Do podcasts have a Patreon?
Podcasts are no different. If you’re producing quality content, chances are high that at least some of your listeners will be willing to donate. Patreon is a donation platform that makes it easy for fans or “patrons” to pay content creators for their work.
1.RevEngine- Rev things up now!
You have avid fans who lap up every podcast episode of yours, great! But that hasn’t resulted in dollars on the table, not-so-great. Enter podcast revenue solutions like RevEngine. It gives you the option of sticking to your existing podcast hosting provider. You can use the ad insertion tool to determine where you want ads to be inserted.
2.AWeber- Yes, you read that right!
Isn’t AWeber an email marketing provider? Yes. But it does offer an affiliate program for podcasters. And unlike most affiliate marketing opportunities it isn’t ridden with smoky mirrors, fine print or barely understandable T&C. For every podcast listener who signs up for an AWeber account you get a cool 30% commission.
3.AdvertiseCast- The name says it all!
AdvertiseCast is the online marketplace you were looking for. Everybody loves a marketplace that is transparent and offers fantastic revenue opps. And here is the icing on the cake, you can get your podcast listed here, absolutely free! Provide details such as your show’s genre, your target demographic and of course an audio sample.
4.Patreon – Create a sustainable revenue stream
Are you looking for revenue that is sustainable? Patreon is for you. Over 2000 podcasters swear by Patreon and depend on it to fuel their revenue growth. It helps podcasters get paid through a membership platform for your listeners.
5.CastPlus – Connect with the right brands
You don’t want someone who sells second-hand cars to advertise in your podcast that focuses on history and architecture. CastPlus helps the right brands to reach out to you. Podcasters are given the freedom to accept or decline sponsorship offers.
6.BlogStar – Built for busy podcasters
Did you wish upon a star to give you a magic wand that converts podcasts into brilliant blogs? Well, someone heard your wish. BlogStar converts your audio/video podcasts into terrific blogs in minimal clicks.
What is the difference between direct and indirect monetization?
Essentially, podcast monetization strategies can be divided into two categories: direct and indirect. Direct monetization involves the selling of your podcast itself — we’ll explain how you can do this. By contrast, indirect monetization involves using your podcast as the means to sell other things.
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Is there a monetization formula for podcasts?
No two podcasts are the same , so there isn’t any particular monetization formula that will work equally well for all podcasters. This means that, once you’ve built an audience, you’ll have to experiment with different monetization methods before you find the right mix of techniques.
Can you sell consulting services on podcasts?
You can also offer paid access to such things as online courses, exclusive interviews, and other content that leverages demand for your product (that would be you). You can even sell your consulting services if your podcast touches on a subject with which you have considerable expertise.
Is Fundera a good lender?
Fundera is a good place to start your search for business funding, including SBA loans. Not only is Fundera convenient and helpful, but it also has transparent terms and fees. Apply Now. See Our Review. Fora Financial is an alternative small business lender offering merchant cash advances and short-term loans.
Is Fundera a good place to start your business?
Fundera is a business funding matchmaker who will match you up with other business funders you may be qualified for. Fundera is a good place to start your search for business funding, including SBA loans.
How to monetize a podcast?
A clever way to monetize a podcast is to include a downloadable resource with each podcast episode that relates to that episode. This is called a content upgrade because it upgrades or enhances the listener’s experience.
Why is hosting a podcast important?
The biggest benefit of hosting a podcast is that you establish yourself as an authority in a niche. Your audience comes to respect you as an informed expert. So a great way to monetize a podcast is to offer services that tie in with your topic.
1. Affiliate marketing
Affiliate marketing is a performance-based form of marketing where a business offers rewards to affiliates who are able to successfully bring customers to them. Affiliate marketing is a great way for any creator to monetize their content.
2. Sell custom merchandise to fans
Give your fans the opportunity to show their support for your podcast by selling custom merchandise like t-shirts, stickers, posters, mugs, tote bags, journals, and more.
3. Offer tiered memberships through Patreon
Patreon is a very popular platform for monetizing podcasts because it allows fans (called “patrons”) to offer support in regular monthly payments. Creators can sort subscription options into different “tiers,” with each tier receiving different benefits.
4. Host live podcasts and collect tips
Hosting a live in-person event can be a great way to make extra money as a podcaster, but finding gigs is tricky for new podcasts. Live venues may allow you to perform, but unless your podcast is big enough to bring a lot of business, they’re less likely to pay you to perform.
5. Write and self-publish a book for your fans
Like authors, podcast hosts are typically viewed as being a voice of authority on a particular subject, making the transition from podcast host to writer almost seamless. Perhaps that’s why so many popular podcasts have been spun off into books written by their creators.
6. Join a podcast advertising network
A podcast advertising network is a platform that connects brands and podcasts that have a shared target audience, acting as liaisons for brands looking to advertise to podcast listeners.
Podcasts make money when they have multiple income streams
The most profitable independent podcasts use multiple revenue streams to create a steady flow of income as they focus their attention on growing their audience.
What is a podcast hosting platform and why do you need one?
A podcast hosting platform, site, or service stores and, in some cases, distributes audio content to listeners. Hosting platforms create an RSS feed for your podcast, which is a public URL that listening platforms use to gather show and episode details. All hosting sites provide RSS feeds, but not all distribute them to listening platforms.
What to consider when choosing a podcast hosting platform
If you hope to build a business around your podcast, choosing the right hosting platform is a must. So, how do you find the best fit? Start by weighing your options for free and paid services.
The 10 Best podcast hosting websites
According to industry research and user feedback, the platforms below are the 10 leading options for podcast hosting, ordered alphabetically. Most have tiered plans available—making it easier to start at a lower investment level and upgrade when you’re ready.
What is the best free podcast platform?
Anchor. Anchor is probably the most well-known free podcast platform. Their main focus is on mobile podcasting, but you can also use their web interface to edit and manage your episodes. They have a built-in ad platform, easy editing of your audio files, and are constantly updating with new features.
What is a podcast website?
Podcast Websites is an all-in-one platform that includes a WordPress website, web hosting, unlimited podcast hosting, domain name, email address, and a bunch more. You can easily build your email list as they connect to many of the top email service providers too.
What is libsyn podcast?
Libsyn. Libsyn is a podcast hosting service that has been around since the early days of podcasting. They are commonly recommended because that’s what long-time podcasters have used and recommended for years, but there are better platforms now. Their website and dashboard badly need a refresh too.
What is Transistor podcast?
Transistor is one of the newer podcast hosting and analytics platforms and have a great team behind them. They are focused on brands (one of their early customers is Cards Against Humanity) and people who take podcasting seriously (vs those just dabbling or as a hobby). For one price you can:
Does Buzzsprout have an affiliate marketplace?
They also give you excellent statistics (recently updated in 2020) and a mobile-friendly podcast website. Buzzsprout also added an affiliate marketplace ( to help you make money with your show) and the ability to add team members (admin or editor access levels).
What is Podomatic podcast?
PodOmatic has an integrated podcast recording tool complete with fun audio effects and basic editing you can use for a hobby podcast project. Their partnership with Patreon, Popcorn, and What for? Apparel lets you get paid in various ways for your content.
What is Podigee for podcasts?
Podigee provides customizable workflows, data reporting, APIs, team accounts, and strong data privacy. This makes it an ideal choice for both small businesses and enterprises who want to collaboratively distribute and track their podcasts. Monetization and web player included.
What is the best plugin for WordPress podcasts?
Castos – another alternative to managing your podcast from within WordPress. Castos provides a WordPress plugin that lets you sync episodes from WordPress to Castos. You’ll prefer Castos over Blubbry if you want to host or manage multiple podcasts from one account.
How does Buzzsprout work?
Buzzsprout allows you to host a podcast and automatically get it live in your preferred directories. Need to decide how your podcast will evolve in the future? In time [you’ll need around 90 days], you can make use of their insights that let you know what apps or devices listeners commonly use based on their demographic profile. But the tool is so easy to use because of the episode listing process: just upload your audio file and consider it done.
Is Zencast a private or public podcast?
ZenCast has a smooth onboarding and podcast creation process that lets you choose whether you want a public or private podcast straight away. Note that switching from another host to ZenCast is also easy so you can bring all episodes, artwork, and show notes.
Does Krisp work on podcasts?
The tool does come with an audio enhancement functionality but this strictly optimizes your episodes for your podcast platforms. To actually remove background noises, echoes, and maintain an HD voice quality that mimics that of a studio production, use an app like Krisp while you’re recording instead.
Does Blubrry have a sponsorship program?
Blubrry owns an Interactive Advertising Bureau certification that makes it easier for you to look for sponsorships since you comply with all podcast measurement regulations. This means they provide some of the best statistics from the platforms in this list and you can use these for professional podcasts.
Set-Up Donations on Patreon
A Brief Primer on Dynamic Ad-Insertion Platforms
- In the old days, the only way to insert an ad into a podcast was to record and edit it into the actual audio file. The ad may be recorded separately and edited into the final production cut or mentioned directly by the host during the actual show recording. Either way, these baked-in ads are permanent. A listener who downloads your podcast episode five years from now will hear th…
Networks to Increase Your Listenership and Exposure
- Once you’ve set up some revenue streams, your next concern is how to grow them. The key to that is to understand your target audience and set yourself up as a gatekeeper. Jay Connor, producer and co-host of The Extraordinary Negros, recommends: There are a number of networks you can join to boost your podcast’s exposure. Let’s take a quick look at some major players.
Good Content Is The Engine of Monetization
- I like to think of a podcast as a vehicle for carrying your message to the masses. It takes a powerful engine to build an audience, and quality content is that engine. As Jessica Kupferman, podcast revenue consultant, recommends: If good content is the engine, how do you fuel it to keep it running so that you can keep producing quality work day after day? That’s where advertis…
Revengine- Rev Things Up Now!
Aweber- Yes, You Read That Right!
Advertisecast- The Name Says It All!
Patreon – Create A Sustainable Revenue Stream
- Are you looking for revenue that is sustainable? Patreon is for you. Over 2000 podcasters swear by Patreon and depend on it to fuel their revenue growth. It helps podcasters get paid through a membership platform for your listeners. The platform provides engaging, quirky and creative experiences for your listeners. From offering private RSS links t...
Castplus – Connect with The Right Brands
Blogstar – Built For Busy Podcasters