How podcast is used in marketing?
Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.
What type of marketing is a podcast?
Content MarketingThrough Content Marketing By definition, podcast marketing is a form of content marketing. Content marketing is simply the creation of information that builds the authority of and trust in your business in the eyes of your potential customers.
Are podcasts a good marketing strategy?
Well, podcasts are content goldmines. They drive high levels of engagement, build loyal audiences, and are easy to repurpose into written or video assets. Podcasts can also work in unison with other types of content to build a stronger overall content marketing strategy for your business.
Does digital marketing include podcasting?
As digital marketing can include anything from Search Engine Optimization (SEO) to paid advertising and content marketing, there are podcasts that include all aspects and ones that narrow down their focus.
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
Is podcasting part of marketing?
Podcast marketing is the act of marketing yourself, the products you sell, or your services by creating and distributing unique audio content. Free content is shared with listeners to influence and inform them about how your products or services can benefit them or their industry without being overly promotional.
How do I advertise on podcasts?
Monitor your progress.Consider podcast demographics. ... Understand standard podcast ad pricing. ... Look for podcasts that relate to your brand or industry. ... Use your competitors for inspiration. ... Purchase multiple ads for small shows rather than one for big podcasts. ... Advertise on multiple podcasts within the same network.More items...•
How do you create a podcast marketing plan?
19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•
What are the disadvantages of podcasts?
The list of the disadvantages of podcasting is time consuming, not searchable, accessibility problems and limited audience. Podcast consumes a lot of time especially if the file is larger. It is not usually easy to search in podcasting.
Why are podcasts successful?
When we listen to podcasts, we become the audience for a virtual storyteller. Rather than sharing that setting with others, we alone become the audience. For brands, marketers or others running their own podcasts, this allows them to create a more personal and intimate experience for each listener in their audience.
What are the benefits of a podcast?
7 Reasons You Should Start Listening to Podcasts TodayMultitasking Makes Work Easier. ... Cut Down on Screen Time. ... Podcast Listeners are Successful. ... Learn Unique Topics Directly from Experts. ... Avoid the Bias of Mainstream Media. ... Support Small Business. ... Keep Storytelling Alive.
What is podcast example?
The definition of a podcast is a multi-media digital file distributed over the Internet to be watched and listened to on a computer, iPod or other device. A radio program distributed exclusively over the Internet and listened to on people's iPods is an example of a podcast.
What is a podcast strategy?
A podcast strategy is a set of rules and recommendations that determine which communication channels are most effective for engaging the target audience through the podcast. The podcast content strategy should include a detailed audio publishing plan so that you know what and when to publish.
What Digital marketing includes?
Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .
What is podcast promotion?
Podcast promotion is the best method to allow people to discover you. After you have recorded your first set of episodes, all you can think about is to tell people about them. Every author wants their work to be popular and successful. Without the show promotion, it is unlikely that your podcast will grow.
What are blogs in marketing?
Blog Marketing is a content marketing strategy. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for their own brand. This type of marketing uses viral marketing methods in which an interest group is built based on a blog.
What is the best marketing podcast?
Coined as the “world’s most entertaining marketing podcast”, The Marketing Companion is a must-have on a list of the best online marketing podcasts. Combining comedy and lightness with the power of cutting edge marketing techniques, hosts Mark Schaefer and Tom Webster have an excellent chemistry that makes the podcast both enjoyable and educational.
What is the best podcast for internet marketing?
The UK’s one of the best internet marketing podcast gives you a series of insider tips and practical advice on how to get the best from digital and search engine marketing. Internet Marketing is brought to you by the team at SiteVisibility and aims to share with you the latest tools, techniques, and strategies to help you generate online leads, sales and build engagement.
What is digital 22 podcast?
A weekly podcast, Inbound is a show where experts discuss the intricacies of inbound marketing, as well as their own experiences in the field, giving other people an idea of what to expect.
What does it mean to be a boss podcast?
Together, Emily and Kathleen promote the idea of creating a business you love, generating revenue from it, being unapologetically who you are 100% of the time. Using their combined experience and expertise in branding and coaching small online businesses, Emily and Kathleen show us how to be more boss in work and life.
What is the Social Media Examiner podcast?
The Social Media Examiner gives us a podcast that’s designed to help busy marketers, business owners, and creators figure out what works best for the monument that is social media marketing. Experiences are shared, tips are discussed, and solutions are found in the Social Media Marketing Podcast.
What is Amanda Milligan's podcast?
Another short form podcast, Amanda Milligan aims to answer submitted questions about content marketing in just about 15 minutes on her podcast, Ask Amanda About Marketing. Her answers are meant to benefit all listeners, not just the person asking the question, and her advice is categorized as straightforward and easy to understand. Let Amanda help you with her tips and tricks today.
What is Amy Porterfield's podcast?
A top rated marketing podcast, Online Marketing Made Easy with Amy Porterfield offers great content from an experienced and intelligent woman. Amy’s podcast can give us tastes of interview excerpts, mini execution plans, and insider secrets from Amy’s own experiences. Her goal is to make sure what she’s telling you can be put into action immediately—what a promise!
Who hosts the Marketing Growth Podcast?
Hosted by Shane Barker, the Marketing Growth Podcast, previously known as Shane Barker ’s Marketing Madness Podcast, focuses on offering listeners practical tips to succeed with digital marketing campaigns.
How long is a SME podcast?
Each podcast is 45 minutes long, featuring success stories and expert interviews from leading social media marketing pros.
What is the art of online business?
The Art of Online Business [formerly The Art of Paid Traffic] is a business podcast by Facebook ads expert Rick Mulready from RickMulready.com. In the podcast, Mulready shares actionable online marketing tips, tactics, and strategies for growing and scaling your business.
What is this old marketing?
This Old Marketing is a podcast by Content Marketing Institute (CMI). Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends, and discuss how businesses can use content to attract and retain customers.
What is the Breton and Webster podcast?
The podcast covers all the online marketing tactics used by Breton and Webster to create and grow their web-based companies. They also share the marketing tools they use to build traffic to their sites and automate the growth of their business.
What is Amy's podcast?
Her podcast features expert interviews, mini execution plans, and behind-the-scenes secrets of Amy’s biggest launches, all tied together with actionable marketing tips.
Where is Yours in Marketing based?
Yours in Marketing is a weekly podcast by Directive, a search marketing agency for enterprise brands headquartered in Irvine, California.
What is podcast marketing?
Toronto, Ontario, Canada About Podcast Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy, and packed with takeaways to help you get what you have, in front of a lot more people. Frequency 3 episodes / quarter , Average Episode Length 20 min Since Oct 2017 Podcast stume.libsyn.com#N#Facebook fans 119.9K ⋅ Twitter followers 9.8K ⋅ Domain Authority 15 ⋅ Alexa Rank 4.2K View Latest Episodes ⋅ Get Email Contact
What is marketing growth podcast?
United States About Podcast The Marketing Growth Podcast reveals the most excellent growth marketing techniques used by the top marketers, entrepreneurs, and thought leaders in the world to generate sales and grow businesses! In every episode, Shane Barker will discuss with his guests the various challenges, pitfalls, and solutions to build a successful online business. If you want to learn what software, technologies, tips, tricks, and hacks the pros use, this is the podcast for you! Frequency 2 episodes / week , Average Episode Length 21 min Since Jul 2019 Podcast shanebarker.com/podcast#N#Facebook fans 3.9K ⋅ Twitter followers 30.2K ⋅ Domain Authority 54 ⓘ ⋅ Alexa Rank 15.7K ⓘ View Latest Episodes ⋅ Get Email Contact
What is a podcast about?
About Podcast This is the podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. We talk about: How you can grow your business using content marketing and social media, How you can keep your Marketing strategy and communications simple and much more. Frequency 2 episodes / month , Average Episode Length 27 min Also in Financial Advisor Podcasts Podcast rogeredwards.co.uk/maf/maf-p..#N#Domain Authority 36 ⋅ View Latest Episodes ⋅ Get Email Contact
What is a Martech podcast?
Burlingame, California, United States About Podcast The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you'll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they've learned along the way. Frequency 1 episode / day , Average Episode Length 19 min Since Mar 2018 Also in Marketing Technology Podcasts Podcast art19.com/shows/martech-podcast#N#Twitter followers 75 ⋅ Domain Authority 72 ⋅ Alexa Rank 49.6K View Latest Episodes ⋅ Get Email Contact
What is Salesforce podcast?
About Podcast The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Frequency 1 episode / month , Average Episode Length 29 min Since Oct 2015 Podcast podcasts.salesforce.com/publ..#N#Twitter followers 185.7K ⋅ Domain Authority 91 ⋅ Alexa Rank 97 View Latest Episodes ⋅ Get Email Contact
Where is the King of Prussia podcast?
King of Prussia, Pennsylvania, United States About Podcast ReminderMedia proudly presents Stay Paid: the podcast that gives listeners actionable sales and marketing advice that will help them live a life of freedom, but only if they take action today. Hosts Luke Acree and Josh Stike speak with top producers in fields such as real estate, finance, and insurance. Each episode aims to provide listeners with tangible steps they can take to grow their own businesses. Frequency 2 episodes / week , Average Episode Length 31 min Since Jan 2018 Podcast remindermedia.com/podcast#N#Twitter followers 895 ⋅ Domain Authority 37 ⋅ View Latest Episodes ⋅ Get Email Contact
What is Integrate and Ignite podcast?
Colorado, United States About Podcast The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some 'aha!' moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Frequency 4 episodes / month , Average Episode Length 28 min Since Jun 2016 Podcast avocetcommunications.com/pod..#N#Facebook fans 2.1K ⋅ Twitter followers 850 ⋅ Domain Authority 34 ⋅ Alexa Rank 970.4K View Latest Episodes ⋅ Get Email Contact
How long have podcasts been around?
While podcasts have been around for over a decade, there’s been a huge surge of popularity in both listenership and creation over the past several years.
What is the pitch podcast?
“My favorite Podcast is called The Pitch. It’s like a Podcast version of Shark Tank (although with less whacky ideas and much more time for feedback) where entrepreneurs and startups pitch to real investors on air. The signal to noise ratio is actually pretty high despite what the TV version might leave the impression of. As the marketing director of a sauna startup, the advice that we’ve heard on this show has directly helped us secure our own round of funding. The Harper Wilde episode from last year was particularly valuable and showed us that there was no point seeking investment unless we had something more than marginal to offer an existing market.”
What is the human strike back podcast?
“The Humans Strike Back by Hotjar is a relatively new podcast that not only covers business and personal development but also does so with a filter of humanity. I learn about strategies and tactics to grow my business. I know that they will always be human-centered and long-standing instead of gimmicky and short-lived. Hosts Louis Grenier and David Peralta alternate episodes where they will interview tech and marketing luminaries about what is new and most helpful in voice-of-customer, human-centered design, and experimentation-driven marketing. I find myself walking the dog a little longer each morning than I normally do when I get to listen to the show.”
What is servant leader podcast?
This podcast specifically talks about how being a servant leader is a great differentiator; going into business wanting to genuinely help your customers is priceless. IT people are typically thought of as more socially reserved and linear thinkers, and there is some truth to that, so having a podcast that directly speaks our language is fantastic!”
Can I read marketing books?
Sure, you can read marketing books, magazines, blogs, and newspapers to learn growth tactics. But marketing podcasts have a special allure — they are easy to digest, offer a more conversational pace, and you’re able to listen on the go or while doing another task (In fact, I’m listening to a How I Built This podcast as I write this post).
Is podcasting slowing down?
We were struck by how many podcasts there are available online — the sheer amount of content is absolutely shocking! And the trend does not show signs of slowing down.
Is the podcast good for marketing?
“The podcast is a great resource for founders and marketers alike due to the diverse content and specific examples that are cited for everything from email marketing to product-market fit. The episodes are easy to consume, very directional, and Eric does a great job guiding the story.”
What is the most popular podcast app?
Apple Podcasts is the key player and the most popular podcast app in the podcasting arena. On iPhones and Apple watches, it’s still one of the popular ways to listen to podcasts.
Do podcasts have paid ads?
Every social media and search engine platforms allow you to promote your content using paid ads. While organic strategies help you encourage your target audiences to visit your podcast show, paid ads get it directly in front of them.
How do you market a podcast?
At the same time, certain strategies are particularly useful for podcasts. First, make sure your podcast is syndicated. Syndication platforms such as iTunes, Blubrry, and SoundCloud offer access to an extensive audience. Next, promote your podcast on social media the way you would a blog or a video. You can also transcribe your audio and convert it into an interesting blog that further communicates your message. If you have guests featured in your podcasts, leverage their audiences as well. These and other tactics will help market your podcast and steadily grow your audience.
What is podcast advertising?
Podcast advertising involves promoting your brand or company on a podcast. Information regarding a company’s offering can be discussed by the host or any other guests in an informative yet conversational way. Including a mention of or highlighting a product or brand can also be done in exchange for compensation, making it similar to a paid product placement.
Why have podcasts become increasingly popular?
Podcasts have become so popular because they offer the audience a way to digest interesting content in virtually any location. While blogs and videos require reading, viewing, and someone’s full attention, a podcast can be consumed during a drive, a walk in the park, an exercise session, or virtually any other activity the listener chooses. As a result, podcasts offer marketers, and the brands they work for, an accessible audience with very lower barriers.
How do you start advertising on podcasts?
When starting the journey into podcast advertising, consider podcasts that share your brand’s demographics. If they cater to the same audience your company does and can complement your product or service, it could be an excellent match. It’s also worth understanding the various cost structures associated with podcast advertising. Starting with a very affordable budget and increasing it should you see promising results is a sound strategy. Consider how competitors are advertising on podcasts. Finally, advertise on multiple podcasts, especially on podcasts that target your same audience.
How does a podcast go viral?
Positioning your podcast so that it goes viral involves incorporating some effective marketing strategies. When you include well-known guests and outstanding content, word regarding your podcast can travel like wildfire. It’s also helpful to blog about your podcast, as your blog readers may not completely overlap with your podcast audience. Promote your podcast via your social media channels and include sound bites of the most interesting moments to lure more listeners. There are many additional activities marketers can incorporate to help a podcast go viral, but doing the above will be an excellent start.
