podcast promotion examples

For example, “best hockey podcast” gets 880 searches per month and the more general “hockey podcast” gets 3,600/month. You can do either host-read ads or dynamic ads (or both) through networks like Midroll or negotiated directly with the podcast.

Full Answer

How to come up with good podcast ideas?

• Write out a list of words that reflect your brand, personality, team etc. ...
• Look at competition in the space and see if there's a common theme. ...
• Think about the emotion you want to evoke with your business name
• Ask yourself: If I had to describe my business in one word, what would it be?

How to promote your new podcast?

• Run giveaways (more on this below)
• Throw a real party on launch day, either in-person or virtually via Facebook Live
• Publish two weeks of podcast-themed blog content. ...
• Switch out the email signatures on your personal email and on your team’s support emails
• Get your teammates and company execs to post and tweet about it
• Email 10 friends per day

How to promote my podcast?

^{11 Clever Ways to Promote Your Podcast to the World}

1. Submit it to iTunes.
2. Include the podcast in a Google profile.
3. Include show notes on Pinterest.
4. Put a link on other social media profiles.
5. Interview a celebrity about a new book.
6. Post a YouTube video showing a recording of your podcast.
7. Tap Amazon's Author Central account for promotion.
8. Trade promotion favors with other podcasters.
9. Create a collage of photos.
10. Market a top 10 list of the best podcasts.
11. Pitch a story on earning money from podcasting.

What are some promotion ideas?

The Best Business Promotional Items Under $1

1. Pen. Pens aren’t the most unique promotional item, per se, but they’re one of the most commonly branded products for good reason.
2. Highlighter. The most effective promotional products are utilitarian, meaning they’re things people will actually use every day.
3. Sticky pad. ...
4. Notebook. ...
5. Bookmark. ...
6. Keychain flashlight. ...
7. Bottle opener. ...
8. Calendar magnet. ...
9. Koozies. ...

What to say to promote a podcast?

These tips also make it easier to optimize your podcast for SEO and market it once it's published.Choose an appropriate format for your target audience. ... Check podcast trends. ... Create a catchy podcast name. ... Add descriptive keywords to your title. ... Put keywords in your description too. ... Speak clearly. ... Reference older episodes.

How do you promote a podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

What should a podcast promo include?

Check out a few of the types of visual or audio trailers you can make.Coming soon trailer. ... Show trailer. ... Teaser trailer. ... Introduce your show.Share the highlights.Make them want more.Give them a call to action.Here are two examples of trailers that hook listeners right away.

How do I promote my podcast audience?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I promote my podcast on social media?

Table of ContentsHost guests, leverage their name, and connect with their audience.Share your episodes to the right social networks.Share new episodes (and sneak previews) to your personal social media channels too.Record your podcast on Facebook Live.Run a giveaway.Create accompanying blog post.More items...

How do you write a teaser for a podcast?

0:474:30How to make a great podcast trailer - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo let's say you're about to start season three of your show you can create a nice short 30 secondMoreSo let's say you're about to start season three of your show you can create a nice short 30 second trailer. Talking about what the upcoming. Season is going to be and to help build anticipation.

What is a podcast teaser?

Podcast trailers or teasers are short audio snippets (usually only a few minutes in length) that help listeners get to know you (and your co-hosts) and figure out what your podcast is all about.

How do I promote my podcast on Instagram?

6 Simple Tricks to Promote Your Podcast on InstagramUse Instagram Stories. ... Insert your episode link in your Instagram bio. ... Announce your guests on your podcast. ... Create your own podcast's hashtag. ... Create a video using Anchor.fm. ... Repurpose content from audio to video.More items...•

What do podcast listeners want to hear?

74% of podcast listeners tune in to learn new things, while others listen regularly for entertainment, to keep up to date, to relax, and for inspiration.

How do you engage podcast listeners?

How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•

How do I drive traffic to my podcast?

Social mediaConvert your podcast into a YouTube video. ... Cut that YouTube video into clips. ... Customize posts to each social media channel. ... Tease episodes with audiograms. ... Record a tagline with your guest. ... Add value on social media. ... Run giveaways on social media.

Ask People To Subscribe

Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).

Submit To Podcast Directories

Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts.

Leverage Existing Assets

Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:

Create A Website

I know many of the podcast hosting providers offer a basic website, but if you really want to grow your show, starting a blog is the way to go.

Create An Email List

An email list is a great way to let people know about new episodes, ask them to subscribe, do a giveaway, and more.

Be A Guest On Other Shows

People already listening to podcasts are the easiest group to get listening to your show.

Have Guests On Your Show

If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.

1. Submit Your Show to Podcast Directories

First, make sure your podcast is visible anywhere people are searching for new shows.

2. Think About Your Target Audience

Promoting your podcast will be a lot more effective if you do it with purpose.

3. Leverage Your Existing Audience to Attract More Listeners

Your current listeners can help you grow your audience, so don’t forget to ask your current listeners to subscribe. Gaining new subscribers boosts your Apple Podcasts rankings. The higher your ranking, the more visible your show is to potential listeners searching for new podcasts.

4. Optimize Your Episode Titles for SEO

Speaking of your audience searching for you, make sure you optimize all podcast episodes for user search intent.

5. Think Outside the Audio Box

Do you have any other existing assets like a website, newsletter, or blog? Post a link to your podcast on those channels.

6. Start a Website

Speaking of which, if you don’t already have a website, what are you waiting for?

7. Collaborate with Fellow Creators to Increase Your Podcast Visibility

One of the easiest ways to reach more people is to use cross-promotion. Reach out to other podcasters in your niche and suggest that you both give shout-outs to each other on your shows.

8 Podcast Promotion Tactics That Will Help You Succeed

Want to know strategies to promote your podcast? This post will definitely provide...

1. Identify Your Target Audience

In an ideal world, you’d be creating a podcast that everyone would listen to. Unfortunately, that’s not a realistic goal. Instead of trying to get to all listeners, focus on those who would benefit the most from listening to your podcasts.

2. Create Relevant Quality Content

To promote a product successfully, it has to be of good quality and relevant to its target audience.

3. Submit to Podcast Aggregators

A podcast aggregator, also called a podcatcher, is an app that plays podcasts.

4. Publish Consistently & at the Right Times

You should be consistently publishing podcasts once you launch. The more, the better. It is also critical to publish on certain days and times. Notice the charts below for days and times to avoid.

5. Network With Podcasters

Joining a podcasters network can bring you many benefits. You will stay informed, support each other and discuss any news related to the industry. Putting your energy towards a network will be your best ally.

6. Turn Podcasts Into YouTube Videos

Uploading your podcast episodes to YouTube enables a great potential for new audiences. In 2021, YouTube scored 1.86 billion openings, and the number has been growing for the last few years. You want your podcast (one of 2.7 million) out there!

Paid Podcast Marketing Ideas

We always talk about how podcasts are great avenues for advertising and we’d be foolish to not include them on a list of ways to market your own podcast.

Free Podcast Marketing Ideas

Not every podcaster has a huge budget to drop on marketing. In fact, most independent podcasters don’t have a dime to spend and because they do everything themselves, they don’t have a ton of time to market their podcast either.

Be Cautious Of Social Media

The astute among you will notice social media was never mentioned in the above sections. That’s not because you can’t acquire new listeners that way but because it’s far harder, more time and financially consuming, and inconsistent.

How To Promote A Podcast

We understand it can be difficult to market your podcast but we hope these tried-and-true podcast promotion methods help you. However, if you’re still unsure about the path you should take or you want experts running your campaigns for the maximum effects, contact us today and we’ll create a podcast marketing strategy that hits all your goals.

How much of a podcast is on iTunes?

iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!

What is a podcatcher?

Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.

How many followers does Rand have on Hubspot?

Rand has over 335,000 Twitter followers. HubSpot has over 1 million Facebook fans. What we’d love to do is make it easy for our guests to share and promote their podcast episode. One idea is to send them a note on the day their podcast goes live and include a series of shareable media: Pullquotes. Images.

What is reciprocal effect in blogging?

This strategy has roots in content marketing where there’s often a reciprocal effect when you mention a business in a blog post. You’ll often find that business then mentions your post on their social channels.

How to Promote Your New Podcast on Your Website

How can you promote your new podcast on your website? To promote your podcast on your website, you can create a page dedicated to the show with sub-pages for each episode. The podcast should be an option in your main menu so people can find it easily.

Podcast Name

Podcast Description Latest Episode: [Embedded Podcast Player] Subscribe On: Apple Podcasts | Spotify | Google | Stitcher Subscribe Via Email Follow the Show On: LinkedIn | YouTube | Instagram Shining Review From a Subscriber

How to Promote Your New Podcast on Your Blog

How should you promote your new podcast on your blog? To promote your podcast on your blog, publish an announcement on launch day. Then, write blog posts based on the content from each of your episodes.

The Takeaways

Hopefully, my conversation with [Guest’s name] has helped you understand [main topic] a bit better. If anything, I want these main points to hit home:

How to Promote Your New Podcast on LinkedIn

How should you promote your new podcast on LinkedIn? To promote your new podcast on LinkedIn, use your personal account to post twice before launch, once on launch day, and twice after launch. Then, continually post about new episodes as they come out.

How to Promote Your New Podcast on Twitter

How should you promote your new podcast on Twitter? To promote your new podcast on Twitter, create an account for your show. Then, tweet about it three times before launch, once on launch day, and three times after launch. Continue to tweet about new episodes and guests.

How to Promote Your New Podcast on Facebook

How should you promote your new podcast on Facebook? To promote your new podcast on Facebook, make a “business” page for the show and push it live three days before launch. Publish posts the day of launch and twice afterward. Then, continue to tease new episodes and other behind-the-scenes facts.

6. Start an Evangelist Program

There’s enough of the podcast marketing pie for everyone to have a piece.

7. Build a Community

Another unique example of podcast marketing that we’ve found to work really well is community building.

12. Create Carousels for LinkedIn

Carousels — aka, Documents — on LinkedIn are a fun and engaging way to share insights from your podcast.

14. Publish Episodes on YouTube

Already recording your video calls? Why not post them to the second largest search engine in the world?

15. Make Funny Videos

Making someone feel good — better yet, making them laugh — is a powerful way to keep your brand top-of-mind. The next time they see it, they’ll remember how good it made them feel.

16. Create Micro-Videos

From the video of your podcast interviews, you can create short, shareable videos. We call them micro-videos.

17. Create Audiograms

If you can’t get the video recording, audiograms are the next best thing.

What are the advantages of speaking in ads?

An advantage spoken ads have over visual ads is the tone, which conveys emotion. And emotion is convincing. Some studies suggest 2x more powerful than rational content alone. You want to elicit some type of emotion that makes them feel motivated enough to take a course of action.

What is a scripted ad?

A scripted ad is just as it sounds. The announcer, which could be the host or someone else, reads the ad verbatim from a script. It's a much more formal approach and is common in journalistic shows like NPR.

Is podcast advertising effective?

Podcast advertising is extremely effective, but only when done well. To thrive in this nascent yet growing industry, you want to implement podcast advertising best practices: The recipe for a successful ad copy is short, simple, and repetitive. But it also includes emotion and authenticity.

Is sponsoring a podcast a good idea?

Now that you've determined that sponsoring a podcast is a good idea for your business, it's time for the more creative and fun side of this business partnership - the ad copy! All successful podcast ads have the same things in common - they're captivating, incentivizing, and they resonate with their target audience, among many other things.

Can you listen to podcasts while on the go?

Given that most podcasts are listened to while "on the go," your audience is most likely not capable of purchasing anything at that very moment. Your goal is to begin the conversation and engage the listener enough for them to have a vested interest to check out your website or visit you.