podcast promotion ideas

^{11 Clever Ways to Promote Your Podcast to the World}

1. Submit it to iTunes.
2. Include the podcast in a Google profile.
3. Include show notes on Pinterest.
4. Put a link on other social media profiles.
5. Interview a celebrity about a new book.
6. Post a YouTube video showing a recording of your podcast.
7. Tap Amazon's Author Central account for promotion.
Trade promotion favors with other podcasters.
Create a collage of photos.
Market a top 10 list of the best podcasts.
Pitch a story on earning money from podcasting.

How to come up with good podcast ideas?

• Write out a list of words that reflect your brand, personality, team etc. ...
• Look at competition in the space and see if there's a common theme. ...
• Think about the emotion you want to evoke with your business name
• Ask yourself: If I had to describe my business in one word, what would it be?

How to promote your new podcast?

• Run giveaways (more on this below)
• Throw a real party on launch day, either in-person or virtually via Facebook Live
• Publish two weeks of podcast-themed blog content. ...
• Switch out the email signatures on your personal email and on your team’s support emails
• Get your teammates and company execs to post and tweet about it
• Email 10 friends per day

How to promote my podcast?

^{11 Clever Ways to Promote Your Podcast to the World}

1. Submit it to iTunes.
2. Include the podcast in a Google profile.
3. Include show notes on Pinterest.
4. Put a link on other social media profiles.
5. Interview a celebrity about a new book.
6. Post a YouTube video showing a recording of your podcast.
7. Tap Amazon's Author Central account for promotion.
8. Trade promotion favors with other podcasters.
9. Create a collage of photos.
10. Market a top 10 list of the best podcasts.
11. Pitch a story on earning money from podcasting.

What are some promotion ideas?

The Best Business Promotional Items Under $1

1. Pen. Pens aren’t the most unique promotional item, per se, but they’re one of the most commonly branded products for good reason.
2. Highlighter. The most effective promotional products are utilitarian, meaning they’re things people will actually use every day.
3. Sticky pad. ...
4. Notebook. ...
5. Bookmark. ...
6. Keychain flashlight. ...
7. Bottle opener. ...
8. Calendar magnet. ...
9. Koozies. ...

How do I promote my podcast audience?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

What should a podcast promo include?

Check out a few of the types of visual or audio trailers you can make.Coming soon trailer. ... Show trailer. ... Teaser trailer. ... Introduce your show.Share the highlights.Make them want more.Give them a call to action.Here are two examples of trailers that hook listeners right away.

How do I promote my podcast in 2022?

19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•

How do I promote my new podcast?

Here's a quick recap:Build an email list or outreach list before your podcast launches. ... Record 3-5 podcast episodes before you launch.Pick a launch date. ... Create assets like images, clips, and shareable quotes.Launch day!Message your list to ask them to listen and review.Keep publishing new episodes consistently.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

When should I start monetizing my podcast?

How many downloads do I need to start monetizing my podcast? There's no hard rule here. Generally gathering 400-500 downloads per episode is a great time to starting monetizing a podcast but this is a guideline.

How do I promote my podcast on social media?

How to promote a podcast on social media: 9 hacksFind your audience and choose your platforms wisely. ... Use hashtags. ... Use pull quotes to create images. ... Use sound bites. ... Create video. ... Use social media to build your community. ... Leverage social media to connect with influencers. ... Promote your old episodes.More items...•

How do you tease a podcast?

Social mediaConvert your podcast into a YouTube video. ... Cut that YouTube video into clips. ... Customize posts to each social media channel. ... Tease episodes with audiograms. ... Record a tagline with your guest. ... Add value on social media. ... Run giveaways on social media.

What is podcast promotion?

Podcast promotion is something that's on the minds of many podcasters, even before they've launched their first episode. It's true that the best way to grow an audience is to create great content. But it's rarely as simple as that. If you never do any podcast promotion, then it's unlikely your show will fulfil its true potential.

How to promote a podcast?

A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

Why do podcasters ask for reviews?

Many podcasters ask for reviews, because they think this'll help the podcast to grow. Reviews are nice, but they're not overly important when it comes to increasing listenership. Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact.

How to make audio more shareable?

A good way to make your audio more shareable on platforms that cultivate short attention spans, is to turn it into short video clips. The most popular way of doing this is with Audiograms. You can also use video recordings of interviews to create ‘ micro-content ‘. Perhaps the most innovative and fun approach here, though, is to have a clip from your show turned into a cartoon!

1. Submit Your Show to Podcast Directories

First, make sure your podcast is visible anywhere people are searching for new shows.

2. Think About Your Target Audience

Promoting your podcast will be a lot more effective if you do it with purpose.

3. Leverage Your Existing Audience to Attract More Listeners

Your current listeners can help you grow your audience, so don’t forget to ask your current listeners to subscribe. Gaining new subscribers boosts your Apple Podcasts rankings. The higher your ranking, the more visible your show is to potential listeners searching for new podcasts.

4. Optimize Your Episode Titles for SEO

Speaking of your audience searching for you, make sure you optimize all podcast episodes for user search intent.

5. Think Outside the Audio Box

Do you have any other existing assets like a website, newsletter, or blog? Post a link to your podcast on those channels.

6. Start a Website

Speaking of which, if you don’t already have a website, what are you waiting for?

7. Collaborate with Fellow Creators to Increase Your Podcast Visibility

One of the easiest ways to reach more people is to use cross-promotion. Reach out to other podcasters in your niche and suggest that you both give shout-outs to each other on your shows.

How much of a podcast is on iTunes?

iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!

What is a podcatcher?

Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.

How many followers does Rand have on Hubspot?

Rand has over 335,000 Twitter followers. HubSpot has over 1 million Facebook fans. What we’d love to do is make it easy for our guests to share and promote their podcast episode. One idea is to send them a note on the day their podcast goes live and include a series of shareable media: Pullquotes. Images.

What is reciprocal effect in blogging?

This strategy has roots in content marketing where there’s often a reciprocal effect when you mention a business in a blog post. You’ll often find that business then mentions your post on their social channels.

Ask People To Subscribe

Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).

Submit To Podcast Directories

Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts.

Leverage Existing Assets

Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:

Create A Website

I know many of the podcast hosting providers offer a basic website, but if you really want to grow your show, starting a blog is the way to go.

Create An Email List

An email list is a great way to let people know about new episodes, ask them to subscribe, do a giveaway, and more.

Be A Guest On Other Shows

People already listening to podcasts are the easiest group to get listening to your show.

Have Guests On Your Show

If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.

1. Local news

Sometimes you don’t need to look further than local news events. Think of it as a type of news roundup. While it’s a pretty straightforward podcast idea, the trick is to keep it balanced. You don’t want to focus too much on issues facing locals at the expense of exciting happenings taking place and vice versa.

2. Global news and politics

If you’re not interested in keeping it local, you can expand your content to international news headlines that have dominated the week. You can also offer political commentary. In fact, one of the top-earning creators on Patreon, Chapo Trap House, is an American political podcast.

3. Product reviews

Creating a product review is one of the top ideas for blog posts and can just as easily be turned into a regular segment on your podcast. Listeners love it as it helps them with their purchasing decisions.

4. Listicles

If you like the idea of product reviews but don’t want to limit yourself to only one or two items at a time, you create Top 10 lists instead. People love listicles. Counting down to number one creates suspense which will help to motivate your subscribers to listen to the very end of each episode.

5. True crime

The top Patreon creator is True Crime Obsessed, a podcast that takes a look at true crime documentaries. Considering that true crime events have all the elements for a great story, the appeal behind this genre makes sense.

6. Music

Whether you want to zoom in on an individual artist or explore a specific genre, you’ll have more than enough content. If you’re always searching for someone to share your enthusiasm for musicals, this can be the answer. In addition to discussing your new music discoveries, you can also try to interview emerging musicians to jazz things up.

7. Books

Instead of making your focus music, you can follow a similar approach to the one discussed in the previous point and explore books. You can, for instance, share curated reading lists or personal favorite reads.

How long does it take to publish a podcast trailer?

It can take 8+ days for Apple to manually review your podcast submission. If you publish a trailer to your feed right away, it allows you to submit to Apple well in-advance ...

Can I submit my podcast to Apple?

If you publish a trailer to your feed right away, it allows you to submit to Apple well in-advance of your first official episode. Once you've submitted your podcast to Apple, Spotify, etc, you can start building anticipation for your podcast's official launch. Here's an example from the RuPaul's Drag Race Podcast:

Do podcasts appear in Google?

This means that podcasts now appear in regular Google search results. However, getting your podcast to be indexed by Google is tricky! First, you’ll need to have a website for your podcast with a <link> element that points to your RSS feed. (websites generated on Transistor do this automatically).

How many podcasts does iTunes have?

iTunes has eclipsed 1 billion podcast subscriptions. People can search the iTunes podcast directory and then opt to listen to your show. If you're just starting a podcast, create several episodes, an RSS feed for your show, tags and album artwork.

What is show notes?

Show notes provide a quick summary of what a specific podcast episode includes. They should have a captivating title and copy that compels visitors to listen to the show. A simple image like this from the DollarsAndSenseShow.com can be pinned with the description harboring show notes and relevant keywords.

Can hobbyists turn their shows into revenue?

Many hobbyists, regardless of how passionate they are about their topics, can't turn their shows into revenue. If you can, that's a business story you can invite a financial publication to cover.

Can I listen to radio while walking my dog?

Videos require your attention in front of a screen. But you can listen to Internet radio while walking the dog, working out or driving. If you're podcasting, you're probably already communicating with your target audience on a variety of other sites. That's the best place to start.

Can you rely on podcast directories?

Don't just wait for your target audience to find it through the search engines. You can't rely on podcast directories either.

Podcast promotion essentials: 5 ways to make your voice heard

Podcasts are quickly becoming one of the most popular media platforms, especially in the past few years. According to Jay Baer, founder of Convince & Convert, 78% of Americans are now familiar with podcasting.

The basics

Before diving into our five main promotional strategies, let’s start with the basics. First and foremost, you must be passionate about your topic. If the passion isn’t there, your listeners will know.

Tools of the trade

If there’s one thing you should know when starting a podcast, it’s this—you don’t need expensive equipment to create a good podcast. These days, quality microphones are readily accessible and cost-effective. We have a complete breakdown of the best affordable microphones for beginners—all under $150.

Amplify your voice

Whether you’re new to podcasting or are a seasoned professional, here are five podcast promotion ideas to spark growth.

Seeking inspiration

Looking for real world examples of podcasters that are harnessing the power of authentic promotion? Check out these creators and their podcasting platforms.

Podcast giveaways and promotions: why do they work?

All podcasters have the same ultimate goal: to reach as many listeners as possible. It’d be great if everyone would know about your podcast as soon as you launch it. But the reality is quite the opposite; it takes time to attract listeners and gain popularity on streaming platforms.

Podcast giveaways on Instagram: attract listeners and reward loyal followers

Instagram is one of the most popular social media networks for brands, professionals, content creators, and users. Haven’t we all spent hours scrolling through the feed or skipping through the Stories? Instagram also happens to be a popular channel for podcast creators.

Grow your podcast audience with Twitter giveaways

When it comes to social media, brands always seek the maximum number of followers and possible interactions. That often leads them to organize regular giveaways and promotions, as they boost engagement to levels never seen before. And podcasts profiles on social media have the same ultimate goal: to make the podcast known to more people.

Collect podcast leads with a registration form

Do you have a database of your listeners that you wish to expand? It’s easier than you think! You can run an easy Entry Form Giveaway for all interested participants. All you have to do is describe your prize, configure the participation dates, and then share a link with your listeners.