podcast promotion strategy

Podcast Promotion: 13 Marketing Tactics To Get More Podcast Listeners

• Ask People To Subscribe. Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).
• Submit To Podcast Directories. ...
• Leverage Existing Assets. ...
• Share Reviews & Testimonials. ...
• Create A Website. ...
• Apple Smart Banner. ...
• Create An Email List. ...
• Be A Guest On Other Shows. ...
• Have Guests On Your Show. ...
• Social Media. ...

More items...

Full Answer

How to promote a podcast?

The best long-term strategy to promote a podcast is by providing value. Gimmicks and shortcuts may work in the short-term, but they won’t sustain you. Instead of leaping on the latest marketing trend, focus on creating value through strong relationships and quality content.

What is the best podcast marketing strategy?

Hacking word-of-mouth recommendations Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well.

How do I increase my podcast’s position on the app market?

If you’re already on the popular podcast apps (like Overcastor Listen Notes, etc.), consider boosting your show’s position by purchasing ads. How your ads appear will depend on the app, but in most cases the ad will place your show at the top of your category list.

What podcast marketing strategy?

Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand's story, build authority, and encourage word-of-mouth marketing.

How do I promote my podcast audience?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I promote my podcast in 2022?

19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•

How do I promote my new podcast?

Share your podcast on social media Having a website for your podcast is a good start, but you should also create social media profiles for it as well. Get creative with your social media posts, too. Don't just make a post promoting your latest episode with a link.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

When should you monetize a podcast?

How many downloads do I need to start monetizing my podcast? There's no hard rule here. Generally gathering 400-500 downloads per episode is a great time to starting monetizing a podcast but this is a guideline.

How do I promote my podcast on social media?

How to promote a podcast on social media: 9 hacksFind your audience and choose your platforms wisely. ... Use hashtags. ... Use pull quotes to create images. ... Use sound bites. ... Create video. ... Use social media to build your community. ... Leverage social media to connect with influencers. ... Promote your old episodes.More items...•

How do I promote my podcast on Spotify?

Build your followersShare your podcast on social media.Embed a Spotify player on your website.Create and share playlists with your podcast episodes in them. Note: It's only possible to do this on the Spotify mobile app.Add links to your episode description.Got music on Spotify?

How to market a podcast?

Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.

Why do you pitch yourself as a guest on another podcast?

Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.

What is a podcatcher?

A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:

Why is a podcast website important?

A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?

Why do hosts use social media?

They simply announce their new episodes, promote their promotions, push their merchandise, and advertise for their sponsors.

How do paid ads work?

Paid ads are great ways to collect traffic by connecting with your target audience. Facebook ads display to people whose interests align with your targeting. There are two ways to go about this:

What is podcast promotion?

Podcast promotion is something that's on the minds of many podcasters, even before they've launched their first episode. It's true that the best way to grow an audience is to create great content. But it's rarely as simple as that. If you never do any podcast promotion, then it's unlikely your show will fulfil its true potential.

How to promote a podcast?

A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

Why do podcasters ask for reviews?

Many podcasters ask for reviews, because they think this'll help the podcast to grow. Reviews are nice, but they're not overly important when it comes to increasing listenership. Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact.

How to make audio more shareable?

A good way to make your audio more shareable on platforms that cultivate short attention spans, is to turn it into short video clips. The most popular way of doing this is with Audiograms. You can also use video recordings of interviews to create ‘ micro-content ‘. Perhaps the most innovative and fun approach here, though, is to have a clip from your show turned into a cartoon!

What is a call to action?

Your call to action is something you can ask your listener for at the end of each episode. You've served them up with great content, they've really enjoyed and benefited from it, and now, you can ask them for a small favour. Many podcasters ask for reviews, because they think this'll help the podcast to grow.

Ask People To Subscribe

Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).

Submit To Podcast Directories

Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts.

Leverage Existing Assets

Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:

Create A Website

I know many of the podcast hosting providers offer a basic website, but if you really want to grow your show, starting a blog is the way to go.

Create An Email List

An email list is a great way to let people know about new episodes, ask them to subscribe, do a giveaway, and more.

Be A Guest On Other Shows

People already listening to podcasts are the easiest group to get listening to your show.

Have Guests On Your Show

If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.

How to promote your podcast?

Another great way to promote your podcast is to take advantage of the popularity of video. YouTube gets more than two billion monthly users, which is a lot of potential eyes on your podcast.#N#So starting a podcast on YouTube is a solid strategy for growing your audience. If you’re just starting out, you can keep things simple by uploading a static image to go along with your episode audio.#N#But if you want to capture more subscribers, consider quality podcast recording software that lets you record video as well. That way, you’re already primed to use a video podcasting format. The popular political podcast Pod Save America is a great example of using YouTube videos to promote their episode interviews:

How much of your social media posts should be promotional?

Your followers will have a very low tolerance for sales pitches, so use them sparingly.#N#It’s best to follow the 80/20 rule: only 20% of your posts should be promotional.

How to get your podcast off the ground?

If you’re struggling to get your podcast off the ground, don’t be afraid to reach out to all of your friends and family to let them know about your new endeavor. Invite them to subscribe and share the news with any of their friends who they think might be interested.#N# And encourage everyone on your podcast team to post about the podcast on their personal social media pages. Announce the show , share the podcast’s latest posts, and invite your followers to follow along on your podcasting journey.#N#You’d be surprised how far the news can spread just by asking your social media network to share it!

Podcast Strategy: The Ultimate Guide

This article will provide you the ultimate guide to the best podcast strategy.

The Best Podcast Strategy

Let's get started and uncover the best podcast strategy your brand needs to reach the set goals.

Conclusion

Creating a podcast, just like all other content marketing campaigns, doesn't have to be overwhelming, but at the same time, it does require a reasonable investment in time and resources to make things right.

What is podcast marketing?

The term podcast marketing refers to the strategies a podcaster employs in order to advertize and raise awareness of their podcast. Put another way, podcast promotion can help enhance discoverability as well as increase a podcast’s reach and the number of potential listeners.

What is a podcast?

In other words, a podcast is an audio program, a series of audio alongside talks that examine a specific topic. The topic or theme of a podcast can be as varied as the podcaster wants it to be.

Why is audience involvement important in podcasts?

Also, audience involvement is a great way of giving back to your audience and showing that, without them, your content would have been different, thus making them feel that they’re included in the process of making the podcast; that their participation matters.

How to improve email outreach?

P.S. Here’s a few topics I can cover: 1 How email outreach can help you transform your expand your network and establish relationships 2 The importance of link building when it comes to increasing your organic visibility and organic traffic 3 Why improving your domain authority matters when it comes to becoming more competitive on the SERPs (and how email outreach can help you achieve it)