podcast sponsors list

The Most Ubiquitous Podcast Sponsors, Ranked

1. Dollar Shave Club claims to ease the stress of shopping for toiletries by providing you razors, shave butter, body cleanser, and more for a monthly fee.
2. Blue Apron, particularly popular with families and parents, sends ingredients and recipes to subscribers' doors to simplify the cooking experience.
3. Audible Inc. ...
4. Squarespace, Inc. ...

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Full Answer

How and where to find a sponsor for your podcast?

What You Really Need To Know About Getting Sponsorships for Your Podcast

1. Create a Show that’s Worth Sponsoring. Many people don’t know that Nicole and I worked full time on The $100 MBA Show for two full months before it ...
2. If you Build ‘It’ They Will Come. In this step, the “it” I’m referring to is not the show itself, but the audience. ...
3. Create a 1-Page Sponsorship Guide. ...
4. Under-promise & Over-deliver. ...
5. Nail Your Reads. ...

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How to find podcast sponsors?

How to pick the right sponsors for a podcast?

• Choose a sponsor that fits your niche. The brand image or the product should not clash with what you are preaching on your podcast. ...
• Don’t monetize with businesses that have a negative perception. Stay away from sponsorships related to casinos, payday loans, etc. ...
• Stay below 10% of ads time per episode length. ...

How and why to sponsor a podcast?

• Record at least 10 episodes before launching. There are few things worse than an interesting podcast that launches and then makes its listeners wait until the next episode. ...
• Pre-promote your podcast to your existing audience. ...
• Create a podcast-specific landing page. ...
• Once you launch, encourage reviews. ...
• Consider launching in video. ...

How to get your first podcast sponsorship?

Three Approaches to Podcast Sponsorship

1. Media Hosting The first option is to let your media hosting take care of it. ...
2. Sponsorship Agencies If you’d prefer to keep your hosting and your sponsorship separate, then a dedicated sponsorship agency might work for you. ...
3. Do it Yourself!

Where can I find podcast sponsors?

Here are the four main ways to find podcast sponsors:Reach Out to Sponsors Directly. The simplest strategy? ... Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ... Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ... Use a Directory.

What do podcast sponsors pay?

Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.

How do podcasts choose sponsors?

12 Tips for Finding and Sponsoring PodcastsConsider podcast demographics.Understand standard podcast ad pricing.Look for podcasts that relate to your brand or industry.Use your competitors for inspiration.Purchase multiple ads for small shows rather than one for big podcasts.More items...•

How are podcasts sponsored?

Podcast sponsorship works because the audience and topics are highly targeted. Podcast ads, when done well, are part of the content, as opposed to interruptions. $25 per 1000 downloads is the typical CPM rate for podcast sponsorship – however, there are no set “rules”.

How do I find a sponsor?

How to Get a Sponsorship: 8 Key TacticsResearch potential sponsors. Look at your existing supporters. ... Tell your organization's story. ... Provide sponsor incentives. ... Reach out to established companies. ... Use data to legitimize your pitch. ... Find the right contact. ... Build a connection over time. ... Follow up.

Do podcasters make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How much do podcast ads cost?

The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.

Should I sponsor a podcast?

You can often get even lower prices by committing to, say, a three-month sponsorship. Since a podcast's audience isn't geographically limited, podcasts are a great advertising vehicle for web-based businesses such as e-commerce companies. They may be less effective for companies that rely on a local customer base.

How do podcasts get funding?

Advertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. There are several different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more.

How do I monetize my podcast?

How To Monetize A Podcast DirectlyAsk for donations. The simplest way to monetize a podcast is to ask people for money. ... Create paid membership tiers. ... Sell sponsorships or ads. ... Join an advertising network. ... Sell premium episodes. ... Gate your back catalog. ... Sell repurposed content. ... Syndicate your show to YouTube.

How do you contact a potential sponsor?

How To Ask For Sponsorship For Your EventStep 1: Get Clear On Who You Should Approach. You could pick up the phone book and start cold calling every company in town to ask for sponsorship. ... Step 2: Work The Phones…Or The Keyboard. ... Step 3: Honing Your Pitch. ... Step 4: Outline Next Steps. ... Step 5: Ask For The Sale!

What are the benefits of a Sponsorship?

Sponsorships provide a win/win/win scenario: your audience wins because you're sharing a product or service that can help them on their journey; yo...

Can you Make Money without Sponsors?

Yes, there are several ways to make money from a podcast outside of sponsors, including but not limited to creating your own products or services o...

How Many Listeners Should Your Podcast Have Before Looking for Sponsors?

You can start looking for sponsors as soon as you feel ready. I know podcasters who secured sponsors before they even launched their podcast. It re...

Where Can You Find Sponsors for Your Podcast in 2020?

There are a variety of ways you can find sponsors for your podcast. A couple of ideas include listeneing to other podcasts in your industry or nich...

Which is the most profitable podcast?

Most podcasts don't share revenue numbers, and if they do, it's oftentimes not an actual profit number but a gross revenue number. This makes it di...

Dollar Shave Club

Dollar Shave Club claims to ease the stress of shopping for toiletries by providing you razors, shave butter, body cleanser, and more for a monthly fee.

Blue Apron

Blue Apron, particularly popular with families and parents, sends ingredients and recipes to subscribers' doors to simplify the cooking experience. Blue Apron offers vegetarian options on request.

Audible Inc

Audible is an audio book company that boasts affordable prices and a wide selection of texts. Numerous creators they sponsor have helped to spread the word about the ease and convenience of their services.

ZipRecruiter

ZipRecruiter, primarily advertised towards employers seeking prospective employees, is a job posting website. It allows companies to post jobs and job seekers to upload their resumes, profiles, and references online, streamlining the job searching process.

Squarespace, Inc

Squarespace is a popular website-builder often advertised by online personalities who use it to design webpages for their own companies or merchandise lines. Squarespace helps their customers build stunning websites at a low cost without any prior coding knowledge.

LootCrate

LootCrate is a popular monthly subscription box offering nerd and game-related merchandise. Their exclusive products and variety of fan-favorite properties make them a prime candidate for sponsoring gaming or pop culture-related podcasts.

MeUndies

MeUndies makes ultra comfortable and affordable underwear. Popular with the young adult demographic, MeUndies breaks the barrier of underwear-related awkwardness, sponsoring countless podcasts to spread the word of their fun, comfy products.

How to find sponsors for podcast?

These three methods are the best, most proactive ways to land deals that work for your podcast's unique stage of growth. 1. Pitch directly to brands.

What is Podcorn sponsorship?

Podcorn is a self-service platform designed to connect all podcasters with thousands of unique sponsorship opportunities. The site's open marketplace model does away with the download-based CPM model allowing podcasts of any size to benefit from quality sponsorships.

What is Buzzsprout affiliate marketplace?

The Buzzsprout Affiliate Marketplace simplifies the process of connecting with sponsors by offering you exclusive partnerships with high-quality brands all within one platform. We think it's the best way to get your start in the sometimes complicated podcast monetization world.

What is a podcast network?

Podcast networks connect podcasters with sponsors and make it easy for advertisers to connect with the right audience. By joining a network, more advertisers see your content and are more likely to approach you with sponsorship opportunities that fit your audience well.

What does CPM mean in podcasts?

CPM stands for "Cost Per Mille," with mille meaning "thousand" in Latin. With a CPM model, companies pay you to insert pre-roll ads, mid-roll ads, and post-roll ads into your episodes. The more downloads a podcast episode receives, the more money the podcast host makes.

What is value based sponsorship?

The value-based sponsorship model is almost identical to the CPM model but for one crucial difference: rather than being paid based on the number of downloads an ad mention receives, the podcast host negotiates a flat rate with the sponsor.

Why are affiliate commissions so high?

Affiliate commissions are relatively high compared to the CPM model because the company knows they are only paying the podcast host after they've generated a profit. Another benefit of being an affiliate is that the podcast host has much more flexibility when deciding how and when to promote the company's product.

Why do podcast sponsors work?

Podcast sponsorships work so well because it is YOU, the host, that is promoting the product or service, and your listeners trust you. That trust will deteriorate if you make it seem more about the sponsorships than the listener. Finally, it’s bad for the host… you!

What is a midroll in podcasts?

Midroll: You have lot more flexibility here. Typically your Midroll is inserted somewhere around the 40 – 70% mark of the podcast episode. During these 60 seconds the host will talk about the sponsor’s product or service, often sharing a personal story if possible and revealing some of the features and benefits.

What are podcast ad networks?

Podcast ad networks like Midroll, Art19, Acast and others have scaled the ad buying and selling process by using programmatic ads to automate it. With programmatic ads, you could lose some editorial control due to the automation aspect. If you want to cherry-pick all of your sponsors and set your own terms, a network might not be the best fit.

What is a podcast trailer?

A podcast trailer is a great way to introduce your podcast to advertisers and listeners alike, and you could even make a second unlisted version that’s specifically for advertisers to give your pitch a personal touch. 2.

What is native advertising?

Native advertising is where you work more closely with an advertiser in order to integrate their brand with your brand of content. This generally means host-read ads, but could also be a business podcast that interviews the founder of one of their sponsors as an episode.

What is media kit?

A media kit can help answer all of the common questions they may have, and also help you to promote the idea of podcast advertising in general. Some companies will be familiar with podcast ads, others won’t. As you start to learn what the points of friction are, you can adjust your media kit accordingly.

Is 30% commission on podcasts?

But 30% is a high commission to pay for a sale that you generate yourself.

How to find sponsors for podcasts?

There are main 4 ways how to find a sponsor for a podcast. 2 passive and 2 active. Passive – get an offer from a media host or get approached by a sponsor, Active – join a podcasting ad network or search for sponsors yourself.

Why are podcast ads not skipped?

Ads are very effective, and listeners approve of ad messages. Also, due to the nature of podcast consumption, many ads are not skipped on podcasts as opposed to other media. This allows for engaging shows to be a very attractive medium for podcast sponsors and advertisers.

How many people pay more attention to podcasts than other media?

According to Edison Research, among most engaged and passionate podcast listeners: 44% of people pay more attention to advertising on podcasts than on other media. 37% agree that advertising on a podcast is the best way to reach them.

What does it mean to have a small audience list?

A small audience list means you would not be able to charge much for ad space. Work on increasing the number of downloads so that you can charge higher. Work on your podcast content share strategy.

Can you make your own merchandise on podcasts?

You can create your own merchandise or sell your own products through your podcasts. There are many services that will let you create customized T-shirts, mugs, etc. If you have products that you can sell, your listeners could well be your potential customers.

Does Buzzsprout have an affiliate marketplace?

For instance, buzzsprout has an internal affiliate marketplace that podcasters on their platform can join for free. It is a platform where you can find big brands willing to promote their products on podcasts. This is an easy way to get podcast sponsors and advertisers.

Be heard where it matters

Share your brand’s message in some of today’s most beloved, listened-to podcasts.

Target Your Campaign

Target core listener demographics — age, gender, household income — with a 90% match rate. Tailor your reach with more than 250 targetable behavioral segments against listener attributes such as occupation and interests.

Find the right fit

National Public Media partners with sponsors to elevate their audio strategies for today’s media and advertising landscape. With a range of products, NPM can build campaigns that perform across platforms, from smart speakers to the NPR One app.

Different Types of Podcast Ads

Before looking at the different types of podcast ads, you need to know that the majority of podcasts offer three slots for ads. Your ad can appear in the first 10% of the episode (known as a pre-roll ad), in the middle of the episode (known as a mid-roll ad), or towards the end of the episode (known as a post-roll ad).

Average Ad Rates

When it comes to podcast advertising, there are different ways that the pricing can be structured. Most commonly, it will be a fixed rate or calculated using the cost-per-mile (CPM) model.

Information For Brands Looking to Advertise on Podcasts

If you’re interested in exploring podcast sponsorships, you can either manually shortlist a number of shows and reach out to them on your own or use the services of a company that links businesses with possible podcasts. If you pick the latter approach, you can, for example, try Midroll.

Information For Podcasts Looking to Get Sponsors

While there’s no set method for attracting sponsorships, there are a couple of proven strategies. Initially, you’ll find that you’ll need to put in more work to get sponsors, but as your podcast becomes more popular it will become less work and brands will start to reach out to you directly.

Frequently Asked Questions

People love podcasts and they’ve become increasingly popular in recent years. The number of active podcasts nearly doubled in the span of two years, while almost 60% of all US consumers older than 12 listen to podcasts, according to Statista. Thanks to its popularity, podcasts are excellent for advertising.

What is podcast sponsorship?

Podcast sponsorship is the most traditional method of monetisation in the medium. But it can take many different forms, and it's not necessarily the right approach for everyone looking to monetise their content. Here, we'll take a look at the various ways podcast sponsorship can work. We'll also cover how to reach out to potential sponsors – should ...

What is podcast success?

Most podcasts that “succeed” focus on a certain topic or niche. That means the audiences they build around them generally share a common interest. That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee.

How much do podcasters make per ad?

This is a method of measuring advertising based on audience numbers. Typically, podcasters stand to earn around $20 per ad, per 1000 downloads, within 30 days of an episode's release. CPM can work well for podcasts that have download numbers in the thousands. But, many podcasts have much smaller audiences than that.

What is a media kit for a podcast?

A media kit is basically the essential information about sponsoring your show, packaged up in an easy-to-read manner.

Why is voice over less effective on podcasts?

This is a lot less effective because the audience listens to hear the thoughts and opinions of the presenter. Having a random Voice-Over interrupting the content to quickly give you a sales pitch can be jarring, and even annoying.

Can you run ads on podcasts?

Some media hosts and agencies can set you up to run ‘dynamic' ads on your podcast. This means that you can earn from running ever-updating radio-style ads on all of your episodes.

Can you advertise on a podcast?

Advertising on a podcast isn't like putting up a billboard at the side of a road, where 90% of the folks who see it aren't a company's target audience. Granted, targeting isn't exclusive to podcasts. Things like trade magazines and blogs can be very niche and targeted, for example.