If the podcaster is honest, a podcaster knows their subscriber number by calculating the average number of downloads per episode. Not all listeners are subscribed because many people listen to a podcast for a single guest. However, calculating the average download per episode is the best way for podcasters to determine subscriber count.
Full Answer
How many subscribers do podcasts really have?
Many podcasters claim their subscriber number is the total number of downloads over the duration of the podcast. Using this metric, if a podcaster produces 30,000 episodes and only their mom listens, they will claim they have 30,000 “listeners.”
How do you know how many listeners your podcast has?
You can track where your listeners are coming from, but it’s still hard to tell the exact sub count. When you’re hosting a podcast on a dedicated website, you can check the traffic analytics and look at browsers as a source. As probably the largest, this metric provides the number of times people have clicked on a certain episode of your podcast.
How many Australians are familiar with the term podcasting?
1 87% of the Australian population is familiar with the term “podcasting” 2 30% of the Australian population has listened to a podcast 3 25% listened to a podcast in the last month 4 17% listened to a podcast in the last week
How can I see how many times a podcast episode was downloaded?
Take a few of the most popular, like SoundCloud, Stitcher, Podbean, and Castbox, to name but a few. Depending on the app, it may allow you to check how many times podcast episodes have been downloaded. Again, this metric isn’t exact, since many platforms offer automatic downloading of new episodes.
How do you find out how many subscribers a podcast has?
🎧 Six ways to tell how many listeners a podcast hasGet podcast listener numbers using Rephonic. ... Check ratings and reviews. ... Inspect chart rankings. ... Investigate stats revealed by some podcast apps. ... Check social media presence. ... Ask the publisher directly.
How many listeners does a podcast have?
These are large numbers considering Insider Intelligence estimates that only around 424 million people are podcast listeners worldwide.
Can you see how many streams a podcast has?
At both the podcast and episode levels, you'll be able to see the number of starts—that's how many people actually press play—as well as the total number of streams. A stream is calculated after a full 60 seconds have been played.
Do podcasters make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
What is the #1 podcast in the world?
Top podcastsPodcast Industry RankingTop 20 PodcastsRankPodcastPublisher1The DailyThe New York Times2MorbidWondery20 more rows
Can you see how popular a podcast is?
The easiest way to see how many listeners a podcast has is to check out podcast download numbers and the number of subscribers. This is possible for podcasts that are hosted on platforms such as Spotify, Google Play, iTunes, SoundCloud, and others. To estimate the number of listeners, you can use a Web analytic tool.
How do you know if a podcast is successful?
Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.
How many downloads is a successful podcast?
According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts.
What does it mean to have people interact with your content?
And is much more valuable than hard numbers. It means you're doing a lot right. But don't get complacent.
Is a download a subscriber?
Obviously, a download doesn't necessarily equate to a subscriber. But you can assume that the downloads you're getting through a browser like Chrome aren't from subscribers. These will be from folks hitting play directly on your website, or checking the show out via a post on social media.
Let subscriber numbers inform you
Getting featured on podcasts is one of the most effective ways to get your message out. There are now more than two million shows to choose from, so narrow down your target list by looking at listener numbers.
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Whether you're looking for shows with a small but engaged audience or ones that reach more listeners, use Rephonic's podcast database to narrow down the list of shows worth connecting with.
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FAQs
To see subscriber numbers for a particular show, find it on Rephonic's database of two million podcasts by searching a keyword by title, episode, publisher or topic.
What is the most obvious metric of a podcast's success?
Subscriptions. The most obvious metric of a podcast’s success is its number of subscribers. But, with many platforms serving podcast content, the audiences may be unevenly spread. For example, if a show has a lot of followers on Podbean, the figures may be much lower on Stitcher. And this isn’t directly connected to the popularity of a platform.
Why do podcasts have bias?
It mainly depends on which platform that podcast’s audiences gravitate to. Also, if a host advises their audience to use a certain service to get their content, that may create a bias towards other platforms. For example, the show’s audiences may have issues accessing the content on one platform, or it may be that hosts have a financial deal ...
Can you track where your listeners are coming from?
You can track where your listeners are coming from, but it’s still hard to tell the exact sub count. When you’re hosting a podcast on a dedicated website, you can check the traffic analytics and look at browsers as a source.
How much does podcast listening go up?
Podcast listening on a computer went up from 29% to 31%. 19% of listeners increase the speed. 65% of monthly podcast listeners have been listening for less than 3 years. Comedy, education, and news are the most popular podcasting genres.
Is Australia listening to podcasts?
87% of the Australian population is familiar with the term “podcasting”. 30% of the Australian population has listened to a podcast. 25% listened to a podcast in the last month. 17% listened to a podcast in the last week.
How many people listen to podcasts in the US?
37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
How many podcasts were there at WWDC 2018?
To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.
When will the Edison Research Infinite Dial 2020 be released?
Updated stats: Edison Research Infinite Dial 2020 released March 19th, 2020. Q1 2018 report from Nielsen came out March 20, 2018. Total number of podcasts & episodes on Apple Podcasts updated April 2021. As new stats and reports come out, this post will be updated with the latest info on the podcast listener landscape.
How many people listen to podcasts?
51% of Americans reported having listened to a podcast at least once in their lives. 32% of Americans report having listened to a podcast within the past month. Podcasting grew slightly as the “audio source used most often in the car” — now at 4%, up from 3% last year.
How many podcasts are there on Apple?
How Many Podcasts Are There? In Apple’s annual Worldwide Developer Conference (WWDC) in 2018, the company said there were over 555,000 podcasts, including 525,000 active podcasts. Apple also reported in June 2018 there were over billion downloads from Apple Podcasts.
How much did Amy Schumer make from podcasts?
Amy Schumer was reportedly given a $1 million deal to create a podcast for Spotify in 2018. Pardon My Take earns an estimated $50,000 each episode (Washington Post) Barstool Sports made $15 million from 25 podcasts in 2018 (Digiday)
Which is the most popular podcast hosting platform?
Libsyn (28.2%), Art19 (18.3%), SoundCloud (8.8%), Megaphone (8%) are the most popular hosting platforms for the top 400 podcasts.
How much did Gimlet make in 2017?
In 2017, Gimlet was on track to earn $15 million in revenue. (Recode) In 2018, The Ringer earned more than $15 million from podcast advertisements (WSJ) In 2017, the podcast advertising market was $314 million (IAB). Amy Schumer was reportedly given a $1 million deal to create a podcast for Spotify in 2018.
How many people listen to podcasts in the UK?
25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.
How many podcasts are there in 2021?
There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.
How much has Spotify dropped in 2021?
Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.
What is the Infinite Dial survey?
The Infinite Dial report, a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States , especially audio. The Rajar Midas survey is the equivalent in the UK.
Is podcast listenership growing?
The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.
Is Spotify a podcast?
Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.
What is podcast ranking?
Ranking is where a show sits in its category. A podcast can have multiple categories but only ranks in the first category listed. Within Apple Podcasts look to see what category the show is in, and look in top podcasts for that category. This indicates how many new subscribers that show gets a day compared to other shows in that category.
What are the pieces of information that are available on Apple Podcasts?
There are 3 pieces of information to get from Apple Podcasts: reviews, ratings, and ranking.#N#Reviews are written statements from people talking about a show. These can be helpful or not. What's helpful here is the number of reviews.
Subscriptions
Downloads and Plays
- Depending on the app, it may allow you to check how many times podcast episodes have been downloaded. Again, this metric isn’t exact, since many platforms offer automatic downloading of new episodes. Having each episode of a show downloaded to your phone doesn’t necessarily mean that you listened to them all. For example, SoundCloud does offer the play count for each …
Social Media
- Besides the metrics mentioned above, it’s useful to check on the show’s engagement on social networks. If the show has a Facebook or Twitter account, or even a YouTube channel, that can provide a great insight into the relationship between the show’s hosts and their audiences. Even if the topic may interest you, social media can help you gauge the personality of the hosts. Someti…
Analyzing The Data
- When you have the approximate number of subscribers and the amount of plays or downloads, you can combine these figures to get a better perspective on the podcast’s overall popularity. One of the metrics to consider is a comparison between the number of downloads and the subscriber count. The higher the ratio, the more popular the podcast. For exam...
Do You Host A Podcast?
- If you host a podcast, things can get a bit more precise, but not by much. It all depends on the platform you’re using. You can track where your listeners are coming from, but it’s still hard to tell the exact sub count. When you’re hosting a podcast on a dedicated website, you can check the traffic analytics and look at browsers as a source. As probably the largest, this metric provides t…
Subscribers Are Not The Ultimate Metric
- Even though the number of subscribers provides a sense of a podcast’s popularity, it’s not the only metric you should go by. When looking for a podcast, also consider its audience engagement on social media. How often do you listen to podcasts? What is your method of choosing a podcast? Please share your thoughts in the comments section below.