6 Awesome Tricks to Promote Your Podcast Through Instagram
- Use Instagram Stories. This is a relatively new feature on Instagram but at the same time, a great one when it comes to marketing.
- Insert your episode link in your Instagram bio. This advice is applicable to all marketers, regardless of what they are trying to promote on their Instagram account.
- Announce your guests on your podcast. ...
Full Answer
How do I Share my podcast on Instagram?
Most of Instagram's audience access the platform daily, and one-third of devotees tune in several times a day, making IGTV the perfect place to share your podcast. Episode link in your Instagram bio. Instagram is a visual platform, so your bio is the only place where you can insert a personal link on Instagram.
Can You Post podcast clips on Instagram?
Fortunately, it isn’t difficult to post audio content like podcast clips to Instagram, once you know how to do it. Let’s show you how! Instagram requires that your posts be in either image or video format. Images don’t contain audio, but videos do!
How to use Instagram bio to promote your podcast?
Instagram is a visual platform, so your bio is the only place where you can insert a personal link on Instagram. Make sure that you use this since texting options (like on post captions, etc., are limited. Use the link to direct your listeners to a third-party site or listening platforms like Spotify or Apple Podcasts.
How do I promote my podcast on social media?
Post a short podcast clip on Instagram and tag them. Highlight a quote in the stories or post a screenshot of the episode as you link and tag your guest. To maximize your exposure, prepare media for your guests to post on their page, too. Coordinate the information so that your promotion looks cohesive.
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How do I get my podcast on Instagram?
1:1812:53How to Promote your Podcast on Instagram | Get more listeners!YouTubeStart of suggested clipEnd of suggested clipSo that they want to recommend it to their friends. And that is where my first tip comes in whichMoreSo that they want to recommend it to their friends. And that is where my first tip comes in which may seem obvious. But it is make a good podcast. But more specifically. You want to make sure that
How do I post a podcast with audio on Instagram?
0:054:50How To Share Podcast Clips to Instagram (2020) - YouTubeYouTubeStart of suggested clipEnd of suggested clipSimply by creating an audio animation. As you know audio content is not that easy to share onMoreSimply by creating an audio animation. As you know audio content is not that easy to share on Instagram not to mention the fact that you can't actually share link posts to your podcast episodes like
How do podcasts get followers on Instagram?
Top Tricks to Promote Your Podcast On InstagramKnow Your Target Audience.How to Get Followers Via Your Bio. ... Visualize Your Feed and Brand Message. ... Have a Distinct Content Voice.Interact With Your Audience Using Instagram Stories.Be Human with IGTV.Create Reels to Increase Visibility.Using Guides to Show Your Expertise.More items...
What should I post on my podcast Instagram?
Let's see how this social media platform may prove to be useful for promoting a podcast:Use Instagram Stories. ... Insert your episode link in your Instagram bio. ... Announce your guests on your podcast. ... Create your own podcast's hashtag. ... Create a video using Anchor.fm. ... Repurpose content from audio to video.More items...•
How do I share a podcast video on Instagram?
3:427:49How To Share Podcast Clips to Instagram Story - YouTubeYouTubeStart of suggested clipEnd of suggested clipOur text if we want more options just click on more options and we've got quite a few details. FirstMoreOur text if we want more options just click on more options and we've got quite a few details. First of all i'm just going to put a headline in and i'm going to say saba talks about youtube just like
How do I share a podcast on my Instagram story?
First things first, obviously you'll need both Spotify and Instagram installed on your phone.Open Spotify and search for your podcast, or the podcast you want to share.Hit the share icon.Tap on Instagram Stories.You'll be taken to the Instagram Stories interface.More items...
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How often should a podcast post on Instagram?
Plan Out How Often You Want to Post So, in most cases they're publishing one to two times per day during the week. That's a lot of posting! Most experts recommended that you post a minimum of once per day. Whether you include weekends in that is up to you.
How do I share a podcast on social media?
How to promote a podcast on social media: 9 hacksFind your audience and choose your platforms wisely. ... Use hashtags. ... Use pull quotes to create images. ... Use sound bites. ... Create video. ... Use social media to build your community. ... Leverage social media to connect with influencers. ... Promote your old episodes.More items...•
Does your podcast need an Instagram?
Absolutely, but only if it's a good fit. Of course, it makes sense to tell your followers what you're up to. But if your personal profile is the only place you'll be sharing your show you need to make sure there's synergy between your podcast and your personal brand.
How do I promote my podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
Does my podcast need an Instagram?
Absolutely, but only if it's a good fit. Of course, it makes sense to tell your followers what you're up to. But if your personal profile is the only place you'll be sharing your show you need to make sure there's synergy between your podcast and your personal brand.
How do I promote my podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
What is social first podcast?
One of the most amazing things about being a social-first podcast brand is that we get to build out episode themes and source guests based on the feedback and recommendations we get from the community.
What happens when you build a solid bank of images?
Once you’ve built out a solid bank of images and designed assets, everything else starts to fall into place. Your hard work has paid off, now it’s time for the fun stuff. I mean, is there anything more satisfying than mapping out your grid on Later?
What are the elements of a brand?
At the core of it all, your brand structure should include: 1 Logo or Wordmark (ideally with multiple variations) 2 Cover art (imagery focal point, legible title, scroll-stopping composition) 3 Colors and other visual elements (patterns, textures, treatments) 4 Imagery and graphic styling (consistent tones, text, and animation assets
Who is Mitzi from Waves?
Mitzi is a Partner and Marketing Director at Arcade Studios, a digital-forward creative agency specializing in strategy, content, and distribution. She’s also the co-host of the Waves Social podcast, a weekly show for social media marketers, digital advertisers, and modern entrepreneurs who want to stop chasing the tide and start making waves online. When she’s not staring at her phone, Mitzi is spending quality time with her husband and 1-year old daughter, prowling the aisles at Sephora, or running away to the mountains. Follow along on Instagram - @mmmitzi.
Is Instagram evolving?
Instagram has evolved a lot over the years. From new product features like IGTV, Instagram Stories, and AR filters, it's a lot to keep up with. Thankfully, the content team at @latermedia has got us covered and keep us all up to date with their informative blog. ⠀
Do podcasts have a similar audience to Instagram?
Podcasts have a similar audience to Instagram, so it makes sense that the two converge and work together seamlessly. Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average.
Who Is on Instagram?
Your mom and your dog probably both have Instagram profiles. I know mine do. But, beyond your inner social circle, what kind of people can you reach on Instagram?
How Fierce Is The Competition?
One of the most common marketing-related complaints I hear from podcasters is that they’re regularly promoting their podcast on social media, but their listenership isn’t growing. So, what’s the catch?
How to Create a Podcast Instagram Strategy
Let’s be clear, Instagram is not the right social media platform for all the podcasts out there. Managing a well-run account takes time and resources that you might not have available. So, if it’s not the right move for you, don’t feel obligated to run an account just because everyone else is.
Should You Use Instagram to Promote Your Content?
I’m not going to lie to you, Instagram isn’t my favorite promotional platform for podcasters. I know everyone uses it. But, I’m not convinced that the rewards outweigh the costs.
How to promote podcasts on Instagram?
To do the best job of promoting your podcast on it, post quality audio content into a beautiful, cohesive feed. Find your style and carry it through. Use what you post on Instagram to complement your podcast, and make it as aesthetic as possible. Post reliably and consistently to attract and maintain your following.
What to share on a podcast?
If the podcast is put on by a team, share their pictures and stories, as well as those of any guests you have. Social media and marketing are all about building trust, relationship, and connection. Your potential podcast listeners are all busy doing other things.
How to target your audience on podcast?
Use your hashtags. Hashtags are a great way to target your audience. By accurately tagging your posts, you can have it show up in places where your followers will stumble across it. The first and most important hashtag that you should worry about is the one that you create for your podcast.
How to build a network of followers for podcast?
To build your own network of followers, spend time within the content creators community that your podcast represents by engaging with your guest's comments on recent posts. Thoughtfully Interacting with their content adds value to your listener base and can help expand your following.
Why do you use hashtags on podcasts?
Use it every time that you post so that each of your posts will be automatically collected into one space whenever a user clicks on it. It will lead to every instance of that hashtag, including mentions from other posts so that all of the information related to your podcast is in one place.
How long can you share a video on Instagram?
Instagram recently added an IGTV feature that allows users to share videos that are longer than 60 seconds. If you already record video along with your podcast, this is a great place to offer an extended snippet of what’s to come.
Can you save Instagram stories after they expire?
If you want them to remain on your Instagram page after they've expired, save them as a highlight that your followers can click through at any time. Use your stories as a way to connect with your base between podcast releases.
Step 2: Change the Podcast video to Instagram friendly videos
You're probably wondering how to share a podcast on Instagram if it hasn't been converted. As a result, we provide FlexClip, a program that allows you to convert your podcast video into an Instagram-friendly video.
Step 3: Edit
We understand that before you add a podcast to an Instagram story, you're aware that there are a few modifications you can make to improve the overall aesthetic of your video and make it more enticing to your audience by catching their interest.
Step 4: Download & Share to Instagram
Once you are done compiling your podcast and using numerous features provided by FlexClip, you may download your podcast and answer your question of how to share a podcast on Instagram, as you will be sharing it yourself.
How to promote a podcast?
Despite the fact that a Podcast is something you listen to, one great way of promoting your podcast is through social media. Particularly through pictures. Enter, Instagram! Instagram has become people’s go to destination for pictures – and let’s face it, everybody loves snapping selfies in 2018.
Why is it important to promote your podcast?
Promoting your podcast is important in helping you reach new audiences from outside of your own social circle. There may well be people half way across the world that are looking for a podcast exactly like yours. There may also be people half way across the world who have heard your podcast, and want to reach out.
What is Instagram Business?
With Instagram Business, you can view metrics which allow you to see how many people are viewing your posts and how many people are interacting with them. This is a good way of checking to see if certain hashtags are performing better than others. Instagram Business also allows you to promote posts.
Why is Instagram Stories so effective?
Generally, if somebody likes the content you make, they’ll want as much as possible. So using Instagram Stories can be extremely effective in engaging with your fans. Posting to your story is also good in allowing users to comment on your stories, therefore giving you new ways to interact with your audience.
Can Instagram stories be used as a podcast?
Similarly, Instagram stories work well as a behind the scenes platform to your podcast. As stated before, you’ll usually find that audience who are interested in following your podcast’s social sites will interact with your posts.
Can you use hashtags for research?
You can also use hashtags to do a decent amount of research. The hashtags we used above are the obvious ones to go for. However, there might be certain hashtags set-up for people who are actively looking for these topics.
How to share your podcast to Instagram
Find the podcast in the Spotify app. Click on the three dots by the episode you want to share.
Podcast teasers in Instagram Stories
Another idea on how to use this functionality even further is to post a couple teasers before linking to the Spotify version. Here’s how I did that on a recent guest appearance.
Who hosts the Intercooler podcast?
The Intercooler podcast covers all things cars, driving and motorsport, plus the latest car news. Hosted by Ti co-founders Dan Prosser and Andrew Frankel. Find The Intercooler on Instagram @theintercooler
What is the Lost Together podcast?
Welcome to “Lost Together”, a podcast where 3 young minds, Jiaming Li, Gabriel Gu, and Matthew Pierre discuss and try to understand the world they live in by discussing topics, sharing their own experiences and having conversations with friends alike. Available on Spotify, Apple Podcasts, and Google Podcasts!
Who hosts Graffiti Life and Parlour Tattoo?
Inspiring interviews with creative people who have rebelled against the 9-5 (..And advice on how you can too) Hosted by David Speed and Adam Brazier, co-founders of Graffiti Life and Parlour Tattoo. Instagram: @rebelscreate
Who is the host of "Not skinny but not skinny"?
Get your weekly recap on what's happening in this crazy world of entertainment, all with a perfect dose of sarcasm, wit, and lots of LOLZ. Hosted by Amanda Hirsch, creator of the Instagram "Not Skinny But Not Fat".
