How do I get a sponsor for my podcast?
4 Strategies to Get Podcast SponsorsReach Out to Sponsors Directly. The simplest strategy? ... Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ... Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ... Use a Directory.
How much do sponsors pay per podcast?
Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.
Can podcast be sponsored?
Of course, it's fair to point out that sponsorships are just one of many ways to make money from your podcast. You could also build a loyal audience and sell digital products or use your podcast to find more freelance work. But almost every other monetization strategy has the same drawback: It takes time.
Do podcasts need sponsors?
Seventy percent of these listeners have considered using a product or service after hearing about it on a podcast. Sixty percent of these listeners say they appreciate podcast sponsors for supporting their favorite shows, and forty-four percent have a more favorable view of brands that advertise on podcasts.
Does Spotify pay you for podcasts?
Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.
Do podcasts on Spotify make money?
The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.
How do I find a sponsor?
How to Get a Sponsorship: 8 Key TacticsResearch potential sponsors. Look at your existing supporters. ... Tell your organization's story. ... Provide sponsor incentives. ... Reach out to established companies. ... Use data to legitimize your pitch. ... Find the right contact. ... Build a connection over time. ... Follow up.
How do I promote my podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
How do you monetize a podcast?
How To Monetize A Podcast DirectlyAsk for donations. The simplest way to monetize a podcast is to ask people for money. ... Create paid membership tiers. ... Sell sponsorships or ads. ... Join an advertising network. ... Sell premium episodes. ... Gate your back catalog. ... Sell repurposed content. ... Syndicate your show to YouTube.
Why should I sponsor a podcast?
Because podcast listeners are highly attentive and engaged, they take action after hearing an ad - 45% visit a sponsor's website and 37% conduct more research on the sponsor. If you have a compelling offer, podcast ads have a high chance of sparking action within your audience!
How much do podcast hosts make?
These are a few of the headlines that emerged. Overall, median hourly earnings for podcasters clusters between $30-44/hour (corresponding to $55K to $80K as an annual salary).
How much do podcasts get for ad reads?
Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads.
How much do podcasts make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How much do sponsors pay YouTubers?
YouTubers charge brands anywhere from $10 to $50 per 1,000 views, depending on the estimated amount of total views for the pending video. If the video hits 1 million views, then the YouTuber makes anywhere from $10,000 to $50,000. So you can see why sponsorships are what everyone hopes for.
What are the benefits of a Sponsorship?
Sponsorships provide a win/win/win scenario: your audience wins because you're sharing a product or service that can help them on their journey; yo...
Can you Make Money without Sponsors?
Yes, there are several ways to make money from a podcast outside of sponsors, including but not limited to creating your own products or services o...
How Many Listeners Should Your Podcast Have Before Looking for Sponsors?
You can start looking for sponsors as soon as you feel ready. I know podcasters who secured sponsors before they even launched their podcast. It re...
Where Can You Find Sponsors for Your Podcast in 2020?
There are a variety of ways you can find sponsors for your podcast. A couple of ideas include listeneing to other podcasts in your industry or nich...
Which is the most profitable podcast?
Most podcasts don't share revenue numbers, and if they do, it's oftentimes not an actual profit number but a gross revenue number. This makes it di...
Are podcasts popular?
People love podcasts and they’ve become increasingly popular in recent years. The number of active podcasts nearly doubled in the span of two years...
How much do podcast ads cost?
The pricing of podcast ads can be structured in different ways. Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). For...
Does audience size matter for podcast sponsorship?
When it comes to podcast sponsorship, it’s a case of quality over quantity. A bigger audience isn’t always better. Instead, it’s more important to...
What’s the difference between baked-in and dynamic ads?
Podcast ads can either be dynamic (also known as dynamic insertion ads) or baked-in. If it’s dynamic, the ad is separate from the original episode’...
How can you use podcasting to make money?
There are four main ways that you can use podcasting to make money. These are: podcast sponsorships, affiliate marketing, selling merch, and offeri...
How to find sponsors for podcast?
These three methods are the best, most proactive ways to land deals that work for your podcast's unique stage of growth. 1. Pitch directly to brands.
What is Podcorn sponsorship?
Podcorn is a self-service platform designed to connect all podcasters with thousands of unique sponsorship opportunities. The site's open marketplace model does away with the download-based CPM model allowing podcasts of any size to benefit from quality sponsorships.
What is Buzzsprout affiliate marketplace?
The Buzzsprout Affiliate Marketplace simplifies the process of connecting with sponsors by offering you exclusive partnerships with high-quality brands all within one platform. We think it's the best way to get your start in the sometimes complicated podcast monetization world.
What is a podcast network?
Podcast networks connect podcasters with sponsors and make it easy for advertisers to connect with the right audience. By joining a network, more advertisers see your content and are more likely to approach you with sponsorship opportunities that fit your audience well.
What does CPM mean in podcasts?
CPM stands for "Cost Per Mille," with mille meaning "thousand" in Latin. With a CPM model, companies pay you to insert pre-roll ads, mid-roll ads, and post-roll ads into your episodes. The more downloads a podcast episode receives, the more money the podcast host makes.
What is value based sponsorship?
The value-based sponsorship model is almost identical to the CPM model but for one crucial difference: rather than being paid based on the number of downloads an ad mention receives, the podcast host negotiates a flat rate with the sponsor.
Why are affiliate commissions so high?
Affiliate commissions are relatively high compared to the CPM model because the company knows they are only paying the podcast host after they've generated a profit. Another benefit of being an affiliate is that the podcast host has much more flexibility when deciding how and when to promote the company's product.
What is podcast sponsorship?
A podcast sponsorship is basically a partnership formed between you as the content creator and a company, organization or even another individual who provides you with compensation to leverage your audience.
What is the difference between sponsorship and advertising?
Ads can be produced as something the host presents, or as an actual commercial like you would hear on the radio. Sponsorships, on the other hand, take advertising and marketing opportunities to the next level.
What is podcast advertising?
Podcast advertising is an out and out paid marketing tactic that can include: Pre-Roll “spots” that appear as a sort of intro ad before the podcast begins. Mid-Roll ads that tend to annoy listeners as they are inserted mid podcast. Post-Roll which as you can guess appears at the end of the podcast.
Why do sponsors take advantage of audiences?
As with any form of sponsorship opportunity, sponsors take advantage of audiences to help meet their goals. Commonly sponsors are looking to either sell more products, find more customers, or increase brand awareness for a specific purpose or just in general.
Is sharing the spotlight an appealing idea?
For some, sharing the spotlight is not an appealing idea as it might steal their thunder. In this case, sponsorship might be more limited to things such as explaining to listeners why they should be pumped about a certain product or service.
Does podcast sponsorship include ads?
It offers integration directly related to the podcast as opposed to just mention of a brand via ad spots. That’s not to say sponsorships don’t include ads as part of the sponsorship deal. However, it is not limited to the ad itself.
Why do podcast sponsors work?
Podcast sponsorships work so well because it is YOU, the host, that is promoting the product or service, and your listeners trust you. That trust will deteriorate if you make it seem more about the sponsorships than the listener. Finally, it’s bad for the host… you!
What is a midroll in podcasts?
Midroll: You have lot more flexibility here. Typically your Midroll is inserted somewhere around the 40 – 70% mark of the podcast episode. During these 60 seconds the host will talk about the sponsor’s product or service, often sharing a personal story if possible and revealing some of the features and benefits.
How long is a postroll on Entrepreneurs on Fire?
Another opportunity for sponsorships is a Postroll, which is typically between 15 – 30 seconds. This is the last call to action your listeners will hear, and on Entrepreneurs on Fire it’s proving to be a call to action that drives results.
Different Types of Podcast Ads
Before looking at the different types of podcast ads, you need to know that the majority of podcasts offer three slots for ads. Your ad can appear in the first 10% of the episode (known as a pre-roll ad), in the middle of the episode (known as a mid-roll ad), or towards the end of the episode (known as a post-roll ad).
Average Ad Rates
When it comes to podcast advertising, there are different ways that the pricing can be structured. Most commonly, it will be a fixed rate or calculated using the cost-per-mile (CPM) model.
Information For Brands Looking to Advertise on Podcasts
If you’re interested in exploring podcast sponsorships, you can either manually shortlist a number of shows and reach out to them on your own or use the services of a company that links businesses with possible podcasts. If you pick the latter approach, you can, for example, try Midroll.
Information For Podcasts Looking to Get Sponsors
While there’s no set method for attracting sponsorships, there are a couple of proven strategies. Initially, you’ll find that you’ll need to put in more work to get sponsors, but as your podcast becomes more popular it will become less work and brands will start to reach out to you directly.
Frequently Asked Questions
People love podcasts and they’ve become increasingly popular in recent years. The number of active podcasts nearly doubled in the span of two years, while almost 60% of all US consumers older than 12 listen to podcasts, according to Statista. Thanks to its popularity, podcasts are excellent for advertising.
Realize Your Monetization Potential
You’re more than your number of listens. We value other factors that make your show great such as creativity, quality of content, topical expertise, etc.
Creative Freedom and Flexible Ad Formats
From host-read integrations to brand interviews and product reviews, Podcorn gives you the flexibility to integrate brands natively in a way that fits your unique voice.
Payment Security and Quick Payouts
Don’t wait weeks or months to get paid. Enjoy secure and painless payments typically within 24 hours of distributing approved content via PayPal, or Direct Deposit.
Be Independent and In Control
Browse opportunities, send proposals to brands, set your own rates and schedules, and always choose the brands that you want to work with.
Transparent and Secure Process
We require brands to deposit money upfront for your protection. We only retain a transparent 10% fee at payouts on completed campaigns. No hidden fees or agendas.
Build Meaningful Relationship With Brands
We remove the agency middle man, so you can enjoy direct access to opportunities and direct communication with brands in a secure and safe environment.
