Podcast FAQ

stamps.com podcast sponsorship

by Kenny Rogahn III Published 2 years ago Updated 1 year ago
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How to get sponsors for a podcast?

There are 4 ways how to get sponsors for a podcast. All of them can be equally effective in getting ads on your show. When you use intermediaries, of course, you need to share profit, but usually, this is the only way when your show is smaller. As your show grows, you can look independently for a sponsor and get a better rate.

How do podcasters make money from ads?

Advertising is an excellent source of revenue for podcasters who are focused on creating podcasts and do not sell their own stuff through their episodes. They are free to pitch the products and services of someone else to their audience. Nowadays, the consumer is surrounded by visual advertisements.

What makes a successful podcast?

Most podcasts that “succeed” focus on a certain topic or niche. That means the audiences they build around them generally share a common interest. That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee. Straight away, this gives podcasting the strength of targeting.

How to advertise on podcasts?

Some podcast sponsors will prefer only host-read ads and other work only in the dynamically inserted model. Additionally, many podcast advertisers will give you an exact copy of an ad you need to read, or an outline to follow, where you just add your own flavor.

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Does Stamps Com have a referral program?

Earn $50 for every successfully billed customer. Every time one of your referrals successfully registers for Stamps.com Internet Postage, and subsequently becomes a customer after the trial period, you will earn a commission (i.e. “Bounty”) for that new customer.

Does Stamps Com own endicia?

Stamps.com purchased Endicia for a net purchase price of $215 million in cash. Stamps.com funded the acquisition cost, including customary purchase adjustments, and adding the related closing costs, with $165 million in bank debt from a group of leading US banks and the remainder from its existing cash and investments.

Is Stamps Com a legitimate business?

Is Stamps.com safe? Yes, Stamps.com is safe. It is an approved licensed vendor of the Postal Service and offers reliable, discounted postage for individuals and businesses.

Is stamp com owned by USPS?

Stamps.com is licensed by the USPS to allow customers to buy and print postage online. Stamps.com participates in USPS' Information Based Indicia Program (IBIP), an initiative spearheaded by the Postal Technology Management group at the Postal Service.

What is the difference between Endicia and stamps com?

The main differences between Endica vs Stamps are: Endicia has cheaper subscription plans, whereas Stamps is a bit pricier. Endicia has a basic level of integrations, whereas Stamps has slightly more integrations available.

Does Endicia cost money?

Through Endicia software, it's offered at no additional charge.

Is Stamps Com worth the money?

Stamps.com is a good online postage service that performs as advertised. However, in practice, Stamps.com may not be right for many online sellers. Larger businesses likely require more features than Stamps.com can offer, especially the ability to ship with more carriers than just USPS and UPS.

Is Stamps Com worth the monthly fee?

Monthly plans start at $17.99, and postage costs are discounted over standard USPS and UPS prices. Currently, you can test Stamps.com with a four-week free trial, which comes with $5 in free postage....Pros & Cons of Stamps.com.PROSCONSFree postage scale providedMonthly subscription starting at $17.993 more rows•Nov 10, 2021

What companies use stamps com?

Who uses Stamps.com?CompanyWebsiteCountryPlanITROI, Inc.planitroi.comUnited StatesFIRST NATIONAL BANK OF PENNSYLVANIAfnb-online.comUnited StatesInmar, Inc.inmar.comUnited StatesDow Chemical Companydow.comUnited States1 more row

Does Amazon use stamps com?

Stamps.com allows Amazon.com third party sellers to easily print shipping labels at discounted rates for UPS® and USPS® shipping services. Orders are downloaded into the software by connecting your Amazon Seller Central account directly to Stamps.com.

Is Stamps Com owned by Pitney Bowes?

Shares of commerce-solutions provider Pitney Bowes (PBI) - Get Pitney Bowes Inc. Report jumped on Friday after the private equity firm Thoma Bravo agreed to pay $6.6 billion to take over rival Stamps.com (STMP) - Get Stamps.com Inc.

Is Stamps Com cheaper than Post Office?

Does postage from Stamps.com cost more than postage from the Post Office or UPS? No, it actually costs less. At Stamps.com we don't mark-up the postage you print. In fact, with our negotiated USPS and UPS discounts, rates are some of the most competitive rates available anywhere.

What is podcast sponsorship?

Podcast sponsorship is the most traditional method of monetisation in the medium. But it can take many different forms, and it's not necessarily the right approach for everyone looking to monetise their content. Here, we'll take a look at the various ways podcast sponsorship can work. We'll also cover how to reach out to potential sponsors – should ...

What is podcast success?

Most podcasts that “succeed” focus on a certain topic or niche. That means the audiences they build around them generally share a common interest. That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee.

How much do podcasters make per ad?

This is a method of measuring advertising based on audience numbers. Typically, podcasters stand to earn around $20 per ad, per 1000 downloads, within 30 days of an episode's release. CPM can work well for podcasts that have download numbers in the thousands. But, many podcasts have much smaller audiences than that.

What is a media kit for a podcast?

A media kit is basically the essential information about sponsoring your show, packaged up in an easy-to-read manner.

Why is voice over less effective on podcasts?

This is a lot less effective because the audience listens to hear the thoughts and opinions of the presenter. Having a random Voice-Over interrupting the content to quickly give you a sales pitch can be jarring, and even annoying.

Can you run ads on podcasts?

Some media hosts and agencies can set you up to run ‘dynamic' ads on your podcast. This means that you can earn from running ever-updating radio-style ads on all of your episodes.

Can you advertise on a podcast?

Advertising on a podcast isn't like putting up a billboard at the side of a road, where 90% of the folks who see it aren't a company's target audience. Granted, targeting isn't exclusive to podcasts. Things like trade magazines and blogs can be very niche and targeted, for example.

When does Stamps.com end?

Unless otherwise indicated in the offer, if you have registered for a monthly billing plan (like most Stamps.com users), the monthly billing cycle ends one month after you register. For example, if you register on March 8 the first billing cycle will end April 7, and the second billing cycle will begin on April 8.

Can you use a purchased email address on Stamps?

You will not use purchased, rented, or third-party lists of email addresses. You own or have permission to use all of the material, content, data and information (including your personal information and the personal information of others) you submit to Stamps.com in the course of using any Service (“Content”).

Does free postage expire?

Except where prohibited by applicable law, all unused free postage (issued pursuant to a free postage offer) shall expire and be deemed forfeited upon cancellation of your Stamps.com account. Other than as set forth in any free postage offer you may receive, you are responsible for the cost of the postage itself. 5.

Stamps.com Promo Code From Up and Vanished

Everyone knows time is money, and with Stamps.com you don’t have to waste that precious time. You can mail any letter, any package, just by using your computer. Then the mailman comes and picks it up. With Stamps.com you can mail anything from postcards, to envelopes, to packages; domestic or international.

More about the sponsor, Stamps.com

Everyone knows time is money, and with Stamps.com you don’t have to waste that precious time. You can mail any letter, any package, just by using your computer. Then the mailman comes and picks it up. With Stamps.com you can mail anything from postcards, to envelopes, to packages; domestic or international.

Different Types of Podcast Ads

Before looking at the different types of podcast ads, you need to know that the majority of podcasts offer three slots for ads. Your ad can appear in the first 10% of the episode (known as a pre-roll ad), in the middle of the episode (known as a mid-roll ad), or towards the end of the episode (known as a post-roll ad).

Average Ad Rates

When it comes to podcast advertising, there are different ways that the pricing can be structured. Most commonly, it will be a fixed rate or calculated using the cost-per-mile (CPM) model.

Information For Brands Looking to Advertise on Podcasts

If you’re interested in exploring podcast sponsorships, you can either manually shortlist a number of shows and reach out to them on your own or use the services of a company that links businesses with possible podcasts. If you pick the latter approach, you can, for example, try Midroll.

Information For Podcasts Looking to Get Sponsors

While there’s no set method for attracting sponsorships, there are a couple of proven strategies. Initially, you’ll find that you’ll need to put in more work to get sponsors, but as your podcast becomes more popular it will become less work and brands will start to reach out to you directly.

Frequently Asked Questions

People love podcasts and they’ve become increasingly popular in recent years. The number of active podcasts nearly doubled in the span of two years, while almost 60% of all US consumers older than 12 listen to podcasts, according to Statista. Thanks to its popularity, podcasts are excellent for advertising.

Podcast to learn about the Israel-Palestine Conflict?

It’s time to get informed on this, so I’m looking for a podcast to spoon feed me the history of this conflict.

podcasts for the road

I’ve recently started door dashing & I’m looking for some podcasts I can listen to while doing that. I’m open to just about everything but I really like music podcasts, interesting ‘self help’ type podcasts, or something that can educate me while still being interesting to listen to.

Weird, obscure podcasts?

What are the weirdest, most obscure podcasts you love? Shows with fewer than 1000 or even 100 ratings.

Reported-stories approach to podcasts like Radiolab and This American Life segments?

I'm looking for shows or episodes with a strong reporting backbone, where a story is looked at from the point of view of a key character and then widens out to include interviews and relevant data. Ideally about something current, as opposed to what Gladwell does with Revisionist History.

How to find sponsors for podcasts?

There are main 4 ways how to find a sponsor for a podcast. 2 passive and 2 active. Passive – get an offer from a media host or get approached by a sponsor, Active – join a podcasting ad network or search for sponsors yourself.

Why are podcast ads not skipped?

Ads are very effective, and listeners approve of ad messages. Also, due to the nature of podcast consumption, many ads are not skipped on podcasts as opposed to other media. This allows for engaging shows to be a very attractive medium for podcast sponsors and advertisers.

How many people pay more attention to podcasts than other media?

According to Edison Research, among most engaged and passionate podcast listeners: 44% of people pay more attention to advertising on podcasts than on other media. 37% agree that advertising on a podcast is the best way to reach them.

What does it mean to have a small audience list?

A small audience list means you would not be able to charge much for ad space. Work on increasing the number of downloads so that you can charge higher. Work on your podcast content share strategy.

Can you make your own merchandise on podcasts?

You can create your own merchandise or sell your own products through your podcasts. There are many services that will let you create customized T-shirts, mugs, etc. If you have products that you can sell, your listeners could well be your potential customers.

Does Buzzsprout have an affiliate marketplace?

For instance, buzzsprout has an internal affiliate marketplace that podcasters on their platform can join for free. It is a platform where you can find big brands willing to promote their products on podcasts. This is an easy way to get podcast sponsors and advertisers.

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