What is demand gen podcast?
On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.
What are the topics covered in Demand Gen Live?
They covered: * How to build your holistic website funnel (with 50-100x better conversion rates than lead gen), * Rethinking attribution using common sense - add these 3 measurement methods to your stack, & * How marketing teams can be prepared to capitalize on new opportunities when they emerge. In addition to the agenda topics, they answered live questions about multi-touch attribution, what really drives buying decisions and how to unveil that information from a prospective customer, how to know when to give something more time vs. throwing in the towel, and using market research to refine targeting, messaging, and positioning. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. Register for the July 8th Cognism event "The Dark Funnel & What It Means For Marketers" Chr…
Who is the CMO of 6sense?
Latané Conant, CMO at 6sense, joined us for a Demand Gen Live Expert Series yesterday to talk about the dark funnel and how to use intent as a trigger for outbound as a means of getting off the MQL hamster wheel.
Who is Dustin Deno?
Dustin Deno, SVP of Global Sales at Showpad, joined Chris on the podcast to address the following question: "when we stop generating leads that don't close, how are we going to keep our SDR team busy? They discussed an alternative for going outbound - intent, as well as how sales teams respond to this type of change. They also covered both the benefits and the challenges of this type of go-to-market and strategy change. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Where is Chris's B2B session 2021?
We recorded Chris’s LIVE session from the B2B Sales & Marketing Exchange 2021 in Boston, MA where he talks about how the marketers that are focusing on the dark funnel are the ones who are winning. This involves giving people information they want in the places they want to consume it, on their own time, as well as a fundamentally different mindset and measurement criteria. Instead of using the dark funnel to activate outbound sales, marketers should be focusing on driving signals in the dark funnel by putting valuable content there.
