What is brand podcast?
A branded podcast is a marketing initiative by a brand that's not strictly promotional, but definitely, ties into the brand's messaging. These kinds of podcasts exhibit the same storytelling qualities of a typical podcast while aligning with the brand's mission.
What is the brand story?
A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction.
What makes a good branded podcast?
Whatever metrics you choose, measuring your branded podcast's success means looking at the engagement (and quality of engagement) of your show's listeners. Your show will be successful if it provides real value to your target audience, so always start from that approach.
How do you grow a brand podcast?
Podcast Best PracticesGo Niche. Just like with your brand and your blog, your podcast should also be niche and targeted to a specific audience. ... Interview Experts. ... Keep it Short. ... Offer Show Notes. ... Advertise on All Social Channels. ... Look for Sponsorships. ... Broadcast Consistently. ... Track Podcast Listenership.More items...
What is a brand story example?
“Consumers want to feel not only like they are getting a good product, but that they are getting it from a good brand. For example, Toms was able to enter an extremely competitive industry with products very similar in price, quality and style to that of its established competitors.
How do you develop a brand story?
How to Be a Better Brand StorytellerAdd Personality. Brand stories should be told with the brand persona and the writer's personality at center stage.Keep Your Story Simple. ... Focus on Why Your Brand Exists. ... Connect With Your Customers. ... Remember Customers Buy Your Story, Not Just Products. ... Get Others To Tell Your Story.
Why every company should start a branded podcast?
Branded podcasts are an important tool in any company's marketing arsenal. Well-executed branded podcasts lend credibility to the brand, expand audience reach, create top-of-mind recall, build trust and help drive deeper customer engagement....Stay UpdatedStay top of mind. ... Engage deeper. ... Build trust. ... Public relations.
What brands have a podcast?
Here are ten companies that have successfully integrated podcasting into their brand messaging.“The Message” by GE. ... “The Sauce” by McDonald's. ... #LIPSTORIES by Sephora Collection. ... “Why We Eat What We Eat” by Blue Apron. ... “Rise and Grind” by ZipRecruiter. ... “Open for Business” by eBay. ... “The Distance” by Basecamp.More items...
Does Nike have a podcast?
Greatness isn't born, it's trained. With that in mind, Nike's "Trained" podcast series explores the cutting-edge of holistic fitness to help make you a better trainer and athlete. Tune in to discover the latest innovations, insights, and trends from industry experts in the training world.
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
What is Apple's brand story?
Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing the way people viewed computers. Jobs and Wozniak wanted to make computers small enough for people to have them in their homes or offices.
What is Amazon brand story?
The Amazon Brand Story feature enables you to differentiate yourself from the competition. If used wisely, it can reinforce your branding, showcase your product catalog and help drive more sales. However, it pushes your A+ section further down the page.
Why is a brand story important?
A brand story tells the motivation for starting your business, and why you get up and do what you do every day, why customers should care, and why they should trust you. The brand story builds connections and it builds trust. Research has shown the power of descriptive stories and how our brains respond to it.
How do you identify a brand story on social media?
Below are 5 ways you can start using digital storytelling on your social media accounts today.Show Your Brand's Human Side. People connect with people, not brands. ... Share Your Brand's Story. ... Work Narrative into Updates. ... Share Consecutive Posts to Tell a Broader Story. ... Incorporate Elements of Story into Posts.