Is there a podcast version of ZipRecruiter?
“For each of these stories, there will be a podcast version, produced in association with Serial, and a mini-documentary video version produced in-house,” said Garner. The first business featured is Altura Coffee, who used ZipRecruiter to hire its director of coffee.
Should you listen to podcasts for hiring?
Even if you don’t listen to podcasts, chances are you’ve heard of Serial, the popular investigative journalism podcast, narrating a nonfiction story over multiple episodes. And even if you’re not into hiring, chances are you’ve heard of job site ZipRecruiter.
Did you know ZipRecruiter has sponsored a video series?
Here’s a video ZipRecruiter recently produced in support of the sponsorship. ZipRecruiter has built a standalone site dedicated to the series, and future episodes will be featured here, as well as on its YouTube channel. The terms of the deal were not disclosed.
Which businesses have sponsored ZipRecruiter?
The first business featured is Altura Coffee, who used ZipRecruiter to hire its director of coffee. Here’s a video ZipRecruiter recently produced in support of the sponsorship. ZipRecruiter has built a standalone site dedicated to the series, and future episodes will be featured here, as well as on its YouTube channel.
Can you advertise on podcasts?
Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.
Who are the biggest podcast advertisers?
Magellan estimates it spent $76.9 million, nearly triple what second place spender NBCUniversal invested in podcast ads. Magellan estimates NBCUniversal spent $27.7 million on podcast ads last year, followed by ExpressVPN ($27 million), HelloFresh ($26.8 million) and Amazon ($25.7 million).
How do I get commercials on my podcast?
There are three ways that you can run your sponsorships: (1) By finding the advertisers through your podcast host, (2) By selling the ad spots yourself, or (3) Waiting for advertisers to come to you. Podcasts hosts such as Libsyn and Blubbry often contact shows hosted on their service with advertising opportunities.
What companies advertise on podcasts?
The Brands Leading Podcast Advertising - Part 2Canva. Australian-based online publishing tool Canva has had rapid growth, with over 15 million users in over 190 countries, since its inception in 2012. ... Hello Fresh. ... Sonos. ... BetterHelp.
Who sponsors the podcast SmartLess?
Amazon Buys Jason Bateman, Sean Hayes and Will Arnett's 'SmartLess' Podcast for $80 Million (Report)
How much does an ad on a podcast cost?
The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.
How many listeners do you need for podcast ads?
10,000 listeners per episode allow you to make money with podcasting ads.
Should I put ads in my podcast?
To recap: Putting ads on your podcast is time consuming, distracting, and the revenue they generate is unpredictable. This is a problem, because most podcasts are looking for something that isn't distracting, won't alienate listeners, and will generate predictable revenue. What you're looking for are subscribers.
Should I pay to promote my podcast?
Podcast advertising is just one of many ways to grow your show's audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience.
Can you pay to promote your podcast on Spotify?
Ad Studio makes podcast promotion on Spotify accessible to advertisers of all sizes. With low-budget minimums and powerful targeting capabilities, you can create campaigns that reach listeners passionate about topics and activities relevant to your show, as well as target podcast-enthusiasts.
How does podcast sponsorship work?
A podcast sponsor, or advertiser, pays you to promote their goods or services over one or more podcast episodes. You're free to get a little creative, but usually, hosts use one of two ways to run ads: radio-style or host-read.
Do all podcasts have ads?
Of course, ads support podcasting like most other media, so they're necessary. Just like with TV and radio, podcast listeners understand that — unless you're paying for a subscription — ads are the price of admission. It's not a surprise that as podcasts have garnered more ears, more ads on podcasts are followed.
Does Apple podcast have ads?
We know true sports fans are always looking for stories about their clubs and teams told through a new lens, and with Apple Podcasts Subscriptions, we can deliver even more great stories in an all-new way, ad free, directly through Apple Podcasts.”
Are there commercials on Apple podcasts?
Here's how. With Apple Podcast Subscriptions, you'll be able to buy subscriptions to your favorite shows and grouped podcast channels to get extra perks.
Can I advertise on Apple podcasts?
Apple Podcasts marketing features. Apple Podcasts gives you assets that make it easier to promote your show and use the Apple brand to elevate both your digital and printed marketing materials. Visit the page below and enter your show or episode title in the search bar to check out the features for yourself.
A podcast ad that will make you listen
When was the last time you actually listened to a podcast’s sponsoring ad?
The Ad
It happened while I was listening to Seth Godin’s new podcast: Akimbo. As per usual, pre-podcast, an ad began:
Breakdown: what worked?
Two parts! It seems so simple now (most good ideas tend to be) but this is the first time I’ve seen an ad split into parts which tell a singular story. Very effective!