Demographics
- 75% of the US population is familiar with the term “podcasting” – up from 70% in 2019 (Infinite Dial 2020)
- 50% of all US homes are podcast fans (Nielsen, Aug 2017)
- 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019 (Infinite Dial 20)
How many listeners does a podcast need to make money?
If your new episode gets, within 7 days of its release:
- more than 26 downloads, you're in the top 50% of podcasts.
- more than 72 downloads, you're in the top 25% of podcasts.
- more than 231 downloads, you're in the top 10% of podcasts.
- more than 539 downloads, you're in the top 5% of podcasts.
- more than 3062 downloads, you're in the top 1% of podcasts.
How to find the number of listeners to a podcast?
- In 2019 over 32% of Americans have listened to podcasts regularly every month, which is 90 million people. ...
- People regularly listening every week in 2019 were 22% of the population in 2019. ...
- It is also crucial to notice that once a consumer becomes a podcasts listener, podcasting becomes their primary source of audio consumption.
How to tell how many people listen to a podcast?
You’ll get even more data like:
- Countries your downloads are coming from
- Average time a show has been listened to per device
- How much of an episode has been played per device (on average)
- Listenings trends by episode, subscribed device, or country.
How to gain more listeners for your podcast?
Make yourself visible
- Read and respond to your listeners feedback, reviews and ratings that you've received from places like Apple Podcast, Castbox,
- Join networking events
- Start a local group within your niche
- Encourage your circle to share your content
- Collaborate with other podcasters
- Start doing Facebook or YouTube LiveStreams
How do you find out how many listeners a podcast has?
🎧 Six ways to tell how many listeners a podcast hasGet podcast listener numbers using Rephonic. ... Check ratings and reviews. ... Inspect chart rankings. ... Investigate stats revealed by some podcast apps. ... Check social media presence. ... Ask the publisher directly.
How many listeners does a good podcast have?
3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
How many listeners do you need to make money podcast?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
Can you see how many listeners a podcast has on Spotify?
Simply log in to your account, and then click on your podcast cover art to access the Spotify analytics for your podcast. This gives you deeper insights into your Episodes and Audience, as well as some simple marketing tools. Spotify Analytics are broken down into four metrics: Starts.
What is considered a successful podcast?
How many downloads makes a successful podcast? The most successful podcast episode had around 50,000 downloads in only 30 days. An episode with 9,000 downloads earns a place in the top 5% of podcasts, and 3,400 downloads puts you in the top 10%. The average podcast racks up 141 downloads in the first 30 days.
How do I know if my podcast is successful?
Here's a list of eight methods you might use to measure the success of your podcast:Number of listeners. ... Number of downloads per episode. ... Sponsors and advertisements. ... Audience and critic reviews. ... Website and social media traffic. ... Engagement with promotional materials. ... Networking and referrals. ... Recycled content.
Is 1000 downloads good for a podcast?
more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.
How much can a small podcast make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
Can you make a living off of a podcast?
All you have to do is read your ads on your podcast recording according to your agreement. In fact, sponsorships are the most lucrative way to make money from your podcast. According to IAB and PwC, advertisers spent $678 million in 2019 and will spend more than a billion in 2020.
Can a podcast see who listens?
But to quickly answer our topic question, “Can Podcast Owners See Who Listens?”, the answer is no! You cannot see exactly who is listening to your podcast.
How many downloads a podcast has?
How many downloads make a successful podcast? If you are considering diving into podcasting, you're probably wondering how many downloads equals a successful podcast. According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing.
Does Spotify pay you for podcasts?
Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.
How many people listen to podcasts in the last 10 years?
This means that in the last 10 years additional 79 million people have listened to podcasts, and this is an excellent proof of rapidly rising popularity of podcasting as currently every 1 in 2 Americans have listened to podcasts while just 3 years ago it was only every 1 in 3.
How many podcasts are there in 2019?
In 2016 we have listened to 6 billion hours of podcasts, in 2019 it is already almost 12 billion and we expect in 2022 to be nearing 17 billion hours.
What are the most popular podcasting directories?
Pandora for years now remains the biggest directory where people listen to online audio despite slowly losing market share since its peak in 2015, where 34% of people declared listening to Pandora.
Why do people listen to podcasts?
Higher awareness of podcasting in general – as people are more aware of podcasting and consuming more media online, they eventually start listening to podcasts. However, with an already rich offer of shows, available podcast creators need to work on the promotion of their shows. If you want to learn more about promoting your podcast and attracting more listeners read our guide: How to drive traffic to your podcast – Podcast Marketing Guide.
Why is it important to have a rich offer on podcasts?
A wider choice – with many podcasts available, everyone can find something for themselves. Rich offer is a good sign of maturity of podcasting in general and allows attracting all kinds of listeners. Additionally, a wider offer also makes people listen to a higher number of shows.
What is the awareness level for podcasting in 2022?
This is a higher level than the 2019 awareness level for Pinterest, LinkedIn, and Whatsapp. 87% awareness level in 2022 means an additional 50 million people will know about podcasting.
What devices are used for podcasts?
Devices used by podcast listeners. Smartphones since 2014 are primary devices on which people listen to their podcasts. In 2013 only 42% of podcasts were listened to on a smartphone while in 2019, it is 78%.
How Many Listeners Do Podcasts Get on Average?
This is the number everyone cares about: how do you compare to other podcasters? Here are stats from Buzzsprout, one of the biggest Podcast Hosts in the world, on how many listeners podcasts tend to get.
How Many People Know What a Podcast Is?
There continues to be good growth in the simple act of knowing what a podcast is, year on year:
How Many Podcast Episodes Are There?
In this case, we're going by industry estimates here, rather than solid facts:
How Often Does the Average Podcast Publish an Episode?
Similarly, if you're asking, how often should I release my podcast, here's what Buzzsprout's Podcast statistics show about the average.
What Organisations are Collating Podcast Statistics?
The Infinite Dial report , a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States, especially audio. The Rajar Midas survey is the equivalent in the UK.
How Many Podcasts Are There, Right Now?
In total, how many podcasts are there in the world? This includes ALL shows, from 1 episode podfaders to 1000+ episode legends.
How Many Active Podcasts are There?
The stats show that 59% of the podcasts on Apple Podcasts are currently active. That means they've released a new episode in the past 90 days. That means that:
How many people listen to podcasts in the US?
37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
How many podcasts are there on Apple?
Apple Podcasts … features more than 500,000 active podcasts, including content in more than 100 languages.
How many podcasts were there at WWDC 2018?
To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.
Which country has the highest podcast listening rate?
South Korea leads the world in the percentage of people who have listened to a podcast in the past month with 58%.
Is there an infographic on Pinterest?
There is both an infographic (with embed code) and a Pinterest image for your sharing needs as well!
How many people listen to podcasts?
Edison Research has concluded that there are around 104 million podcast listeners in the US. Their podcast study also shows that 212 million Americans have heard about podcasts, while 155 million of them listened to a podcast at least once in their lifetime.
How old are podcast listeners?
8. 48% of podcast listeners in the US are aged 12 to 34. Based on the age of podcast listeners in the US, 48% of them are 12-34, 32% are 35-54 years old, and 20% are over 55 years old. When it comes to genders, listeners are evenly distributed in the US. 51% of them are male, and 49% are female.
Why are podcast ads important?
Relevant ads on podcasts are a great way for brands to expand their reach and attract interested customers. After hearing a brand ad on a quality podcast, more than half of listeners are more likely to purchase from it.
Why do people like podcasts?
87% of consumers prefer this type of content because they can do other things while listening to podcasts. 80% of them like portability, 78% of listeners like that they can listen to podcasts anywhere, 76% of people like to listen to podcast hosts, and 73% of them like the fact that they can listen to them on a PC.
What are the two major platforms for listening to podcasts in the US?
The two major platforms for listening to podcasts in the US are Spotify and Pandora. Out of all the people who listened to a podcast at least once in their life, 43% of them used Spotify, while 35% used Pandora. At the same time, the monthly users on Spotify aged 12-24 grew by 21% from 2018-2019.
What podcasts make the most money?
Three leading podcast shows in terms of profit are NYTimes, Wondery, and TAL. Research by Lime.link from August 2019 shows that NYTimes had 9,312,000 downloads during that month. Wodery had a total of 9,261,000, and TAL/Serial reached a total of 5,469,000 downloads during that month.
How many podcasts are there on Apple?
There are also around 66 million podcast episodes online, and over 500k shows are in Apple Podcast. Simply put, this means that over 50% of all podcast shows use Apple Podcast. This shows that the platform is the most popular choice for podcasters.
How do podcasters know their subscriber number?
If the podcaster is honest, a podcaster knows their subscriber number by taking the average downloads per episode to represent their subscriber base. Because some listeners aren’t subscribed, this isn’t an accurate measure. Many people listen just for a single guest, but taking an average is the best way for podcasters to determine subscriber count. Podcast creators can also combine their numbers from various listening platforms’ back-end dashboards, but the truth is this: podcasters may be lying to you.
Where are podcasts stored?
Like websites, podcasts are stored on a podcast host server like Libsyn, PodBean or SoundCloud. The server generates a feed address podcasters submit to platforms like Spotify, Apple Podcasts, Google Podcasts, iHeartRadio, Stitcher, Amazon Podcasts, and Pandora. When one of those platforms “requests” the file, the host server logs it as a listen.
Why is my podcast not accurate?
Three main problems corrupt this data though: a download might not be a listen, location data might not be accurate due to VPNs and ISPs, and the kicker, the downloads might be fake. It’s not an easy task to unpack how many subscribers a podcast has, or even if anyone listened at all. To provide a more clear picture, it helps to understand how podcasts make it to your device.
What is a subscriber on a podcast?
The act of “subscribing” is a user-side software feature that essentially tells your platform of choice, like Apple Podcasts, to download new episodes—this information isn’t available in the host data. While podcasters can view some information about their subscribers using various platform tools (more on that later) the data has problems.
What is podcast analytics?
In theory, the tool shows how many devices have listened, the duration, total time listened, and average time consumption per show.
Does Chartable rank podcasts?
Websites like Podtrac and Chartable claim to rank podcasts. Users can submit their data to Chartable, which is a good start, but they can’t determine what is a valid listen from a click-farm listen. If a user doesn’t submit their data to Chartable, they just scan the “top” sections, such as Apple’s top 50 and user-submitted data. As previously mentioned, these numbers are easy to manipulate as well. Hopefully, companies like Nielson will roll out products in the future.
Can podcast listener data be faked?
Podcast listener data can even be faked via the platforms themselves, like Apple Podcasts. Some brands hire foreign entities to inflate their numbers by mass-subscribing. It’s impossible (for now) to verify who uses this strategy, but my research indicates this absolutely works and happens.
How Many Podcast Downloads Should I Be Getting?
In a world of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions.
How many podcasts are there on Buzzsprout?
Buzzsprout are one of the biggest podcast hosting platforms in the world. In fact, with well over 85,000 active shows on their platform, they are arguably the biggest.
What to do if your podcast host provides this data?
If your podcast host provides this data, take a look at the geography of your podcast downloads. Are you suddenly getting a burst of downloads in a particular region or country? Check the news and find out what's happening there.
Is podcasting small or big?
An audience might seem “small” in a numerical sense. But with long-form content like podcasting, it's often shows with smaller, but more niche hyper-targeted shows that are considered the more successful.
Is comparing podcast downloads to Instagram followers pointless?
So comparing your average podcast downloads to someone else's Instagram followers is like comparing the number of rooms in your house, to the number of trees in the Amazon. It's completely irrelevant and utterly pointless.
