Podcast FAQ

how much money can you make from a podcast

by Demarco Franecki DVM Published 2 years ago Updated 1 year ago
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Some Of The Highest Earning Podcasts

  • The Joe Rogan Experience makes about $800,000 per episode. ...
  • Chapo Trap House has 32,874 patrons, which equals $147,262 per month.
  • Pat Flynn’s Smart Passive Income has two podcasts. ...
  • Last Podcast On The Left has 11,290, which equal $53,958 per month.
  • Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.

More items...

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How many listeners does a podcast need to make money?

If your new episode gets, within 7 days of its release:

  • more than 26 downloads, you're in the top 50% of podcasts.
  • more than 72 downloads, you're in the top 25% of podcasts.
  • more than 231 downloads, you're in the top 10% of podcasts.
  • more than 539 downloads, you're in the top 5% of podcasts.
  • more than 3062 downloads, you're in the top 1% of podcasts.

What to do when your podcast Make Money?

How Do Podcasts Make Money?: 10 Ways to Monetize

  1. Offer Courses. Offering educational courses or something to do with your passion and hobby is one of the best and topmost ways to make money from podcasts.
  2. Provide Services. Providing various services is also possible through podcasts. ...
  3. Sponsors and Advertising. ...
  4. Consulting. ...
  5. Crowdfunding. ...
  6. Premium Content. ...
  7. Events. ...
  8. Merchandise. ...
  9. Books. ...
  10. Public Speaking. ...

Can you make money with a podcast?

Yet, despite what many claim, it's absolutely possible to make money with a podcast. Plenty of show-runners are making a living doing that, right now. Others are happy to bring in enough to cover their hosting costs, or pay for a takeaway every few weeks.

What makes a good podcast great?

Podcast Tips: 7 Strategies to Build a Successful Show that Thrives

  1. Define a Successful Podcast. First thing's first: success means many different things to many different people. ...
  2. Have a “Why”. When you run a podcast, things don't always go to plan. ...
  3. Play The Long Game. ...
  4. Make It Sustainable. ...
  5. Don't Get Stuck On “The Launch”. ...
  6. Take Control. ...
  7. Don't Rely On Audience Participation. ...

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How do podcasters make money?

1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Why do podcasts have negative cash flow?

In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.

What is affiliate sales?

Affiliate sales are similar to sponsorships, but instead of getting paid by the download, you get paid based on what you sell for another company. The other company pays you a commission for each sale. Audible has a popular affiliate program that a lot of podcasters and YouTubers take advantage of.

Does audible have an affiliate link?

Audible gives you a special affiliate link to promote. When someone uses your link, you get credit for the sale and earn $15. If you monetize with affiliate sales, make sure the company gives you a simple link that’s easy for you to say and your listeners to understand. Good affiliate URL: www.sponsor.com/your-name.

What are the Income Sources for Podcasters?

There are several income sources available for podcasters. These include:

How Much Do Most Successful Podcasters Earn?

Podcasters charge for ads based on the number of people who have listened to the episode.

Conclusion

Exactly how much do podcasters make? You should know by now that it depends on several factors.

Why do big businesses pay for podcasts?

This is good information to have if you plan to sponsor a podcast. Big businesses are willing to pay for podcasts, because they build intimacy and trust over time. However, if you are planning to start a podcast, this big-money info is not a guiding star.

How does podcasting help you?

Podcasting can help you build skills, meet people, and get a better job. You can connect with other people in an enlightening way. Your podcast can help people finish boring tasks, endure long drives, withstand chemo, bike one more mile on the exercise bike, or get a good night's sleep.

What do libraries offer for podcasts?

Libraries sometimes offer courses, equipment and quiet space. If you're starting a podcast, you have some fixed costs (such as gear, hosting, branding) and variable costs (time, energy, enthusiasm). However much it costs you to make your podcast, your podcast's idea, or niche, has to be equally interesting, unique, well-crafted, and necessary. ...

Who were the celebrities before podcasting?

The community it creates may be smaller, but more enthusiastic. Joe Rogan and Amy Schumer were celebrities before they started podcasting. Serial was widely promoted by This American Life, and followed a changing news story.

How much did podcast ads cost in 2018?

Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.

How much money did Joe Rogan make from his podcast?

According to Forbes, the stand-up comic earned $30 million from his show in 2019. But this wasn’t an overnight success story.

Why do advertisers like to air spots on podcasts?

Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!

Why is affiliate marketing important for podcasts?

Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.

How many affiliate offers does Jenna have?

Jenna only shares five affiliate offers with her audience over the course of a year. They just happen to be products that she loves—that is the key to affiliate marketing. (Just make sure you disclose any affiliate links with your audience. For legal reasons and to make sure you’re building trust with your listeners!)

What do content creators worry about?

Many content creators worry about feeling sales-y or bugging their audience members. We’ve all been there. Don’t worry, if you focus on sharing incredible content with your people, you’ll naturally open the door to recommending your own products.

Do you have to sell on the show?

You don’t have to sell directly on the show . If you’re a service provider, you can offer a free 15-minute consultation where people can book a call with you. Just make sure to set up a special link so that you can track who comes in from your show!

Can you sell consulting services on podcasts?

You can also offer paid access to such things as online courses, exclusive interviews, and other content that leverages demand for your product (that would be you). You can even sell your consulting services if your podcast touches on a subject with which you have considerable expertise.

Is there a monetization formula for podcasts?

No two podcasts are the same , so there isn’t any particular monetization formula that will work equally well for all podcasters. This means that, once you’ve built an audience, you’ll have to experiment with different monetization methods before you find the right mix of techniques.

Is it hard to monetize a podcast?

However, even if you have a solid idea for a podcast and begin to build an audience, monetizing a podcast can prove difficult. Monetizing a podcast to the point where you stand to earn a life-sustaining amount of money is even more difficult.

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