how to market a podcast

^{5 Ways to Market Your Podcast (And Get More Subscribers)}

1. Interview people with engaged audiences. This is a strategy you’re probably familiar with. There’s a reason so many podcasts are built on the interview-style model.
2. Create timely episodes. Did Elon Musk just tweet something crazy (again)? ...
3. Make video snippets to share on social media. Think of these video snippets like the appetizer before your podcast dinner. ...
4. Make sharable content based off of your episodes. Marketing your podcast doesn’t have to only be your job—you can get your subscribers to help. ...
5. Promote episodes regularly on social media. Just because an episode is a few months old doesn’t mean you can’t keep talking about it. ...

How to get started and market your podcast?

Well, step one is to educate yourself, says Dheerja Kaur, director of product at Robinhood. "First-time investors can start by brushing up on financial lingo and spend time learning about the markets," she tells POPSUGAR. "Financial news can also be helpful in staying up-to-date on the markets.

How to effectively advertise on podcasts?

Podcast advertising is becoming an effective way for brands to reach and engage with new customers. To create an effective podcast advertising strategy, you need to find your target audience, search for the right podcasts to advertise on, and choose the best placement of ads according to your budget and advertising goals.

How can you advertise on podcasts?

With a YouTube version, you get a handful of benefits:

• Video to share on social media
• Closed captioning and transcripts automatically from YouTube (great for accessibility if you’re not going to transcribe)
• SEO benefits

How can I make a podcast popular?

• Talk about your favourite topic
• Share your trial and errors
• Share small town news
• He said, she said
• Talk about that one horrible boss or job
• Give a peak behind the scenes of influencers
• Hypothetically speaking
• As seen on TV
• Run an advice column
• Narrate yourself doing something

More items...

How do you promote a podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

How do I get my podcast noticed?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I promote my podcast 2021?

Podcast Promotion: 13 Marketing Tactics To Get More Podcast ListenersAsk People To Subscribe. ... Submit To Podcast Directories. ... Leverage Existing Assets. ... Share Reviews & Testimonials. ... Create A Website. ... Apple Smart Banner. ... Create An Email List. ... Be A Guest On Other Shows.More items...•

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I promote my podcast with ads?

Tips for Creating Paid Ads to Promote Your PodcastChoose the Right Advertising Image. Podcasts may be audio, but people are attracted to PPC ads because of images. ... Target the Right Audience. Test PPC ads to narrow down your target audience. ... Test Your Ads. ... Monitor Your Podcast Ad Results.

Why do most podcasts fail?

Poor audio quality is a distraction that will lead to your audience tuning you out. There's no winning with poor quality. Address this right out of the gate. Once you've planned to produce a good quality show, then you can place your focus on the quality of your conversation, presentation and topics.

Why is my podcast not growing?

So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.

How long does it take a podcast to grow?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How do you engage a podcast audience?

How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•

Can you buy podcast listeners?

Media Mister is a really good option as a place to buy Podcast listeners from, because they have been helping clients with social media engagement in general for a few years at this point.

How many downloads should a podcast get?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How do I promote my podcast on Spotify?

Build your followersShare your podcast on social media.Embed a Spotify player on your website.Create and share playlists with your podcast episodes in them. Note: It's only possible to do this on the Spotify mobile app.Add links to your episode description.Got music on Spotify?

How much money do podcasters make per download?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Should I pay to promote my podcast?

Podcast advertising is just one of many ways to grow your show's audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience.

Should I put ads in my podcast?

To recap: Putting ads on your podcast is time consuming, distracting, and the revenue they generate is unpredictable. This is a problem, because most podcasts are looking for something that isn't distracting, won't alienate listeners, and will generate predictable revenue. What you're looking for are subscribers.

How much do podcast ads cost?

The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.

What is podcast marketing?

The term podcast marketing refers to the strategies a podcaster employs in order to advertize and raise awareness of their podcast. Put another way, podcast promotion can help enhance discoverability as well as increase a podcast’s reach and the number of potential listeners.

What is a podcast?

In other words, a podcast is an audio program, a series of audio alongside talks that examine a specific topic. The topic or theme of a podcast can be as varied as the podcaster wants it to be.

Why is audience involvement important in podcasts?

Also, audience involvement is a great way of giving back to your audience and showing that, without them, your content would have been different, thus making them feel that they’re included in the process of making the podcast; that their participation matters.

How to improve email outreach?

P.S. Here’s a few topics I can cover: 1 How email outreach can help you transform your expand your network and establish relationships 2 The importance of link building when it comes to increasing your organic visibility and organic traffic 3 Why improving your domain authority matters when it comes to becoming more competitive on the SERPs (and how email outreach can help you achieve it)

How to repurpose podcasts?

Here are a few ideas for repurposing podcast episodes: 1 Turn notable quotes into quote graphics for social media 2 Create a short blog post about a recent podcast topic you published 3 Make infographics that highlight main points in your podcast episodes 4 Chop full episodes into soundbites and publish them as social media videos

Why is optimizing your podcast important?

Even if people have never heard of your podcast, optimizing your podcast for search engines makes sure you can reach potential audiences who might be looking for content like yours.

What should a podcast page contain?

Your podcast page or site should contain all the important information that interested listeners need to be able to hit Subscribe. While many podcast listeners use smartphone apps to access episodes, it’s best practice to host your individual episodes together with some show notes that are search engine-optimized.

What streaming services have podcasts?

Some popular podcast streaming services include Apple Podcasts, Stitcher, and now even mega music-streaming service Spotify. To make sure you’re reaching as many of your target customers as possible, aim to publish your podcast episodes across as many platforms as possible.

How to pitch for podcast?

These are some things you should prepare when making a pitch to get on someone’s podcast: Pitch 1-2 topics you can talk about in your episode. If it’s a similar topic to any episode the host has done before, explain what will make your episode different. Promote yourself.

Is podcasts easier to find on Google?

While Google is currently implementing ways to make podcasts easier to find on search, it’s important to note that video is still favored over audio content when a user types in a certain keyword phrase. So unless the user types in “podcast” in their search query, your podcast might not show up as a search result.

What is Podcast Marketing?

There are types of Podcast Marketing: You market your own podcast or you market within someone else podcasts. Even if you market your podcast you need to know the passive podcast marketing (marketing within a podcast) to monetize your audio streaming.

How to market your podcast to get more reach?

Before you ask yourself how to market your podcast, you need to ask whom to market to?

Podcast advertising: Market your podcast and earn money

Podcast advertising is a way to earn money with your podcast. Any time someone earns money from advertising, someone else needs to pay for it. Podcast marketing is a great way for advertisers without their own podcast to tap into that engaged audience. They gladly promote their services and products through various podcast advertising formats.

Should you start a corporate podcast?

Before starting a podcast you need to be aware that podcasting is a long-term marketing strategy. It will take time and commitment before the first results can be seen.

What is transcription in podcasts?

Transcriptions are GREAT for content generation. You can pick specific segments from your podcasts and post their transcriptions on your website’s blog. You can also turn good portions of a podcast into blog posts. Let’s say, for example, you host a podcast dedicated to the movie and book Fight Club.

How long will my podcast be on iTunes?

If you can come out with fresh content every day, there’s a good chance your podcast will be featured for as long as two months.

What is the best platform to distribute podcasts?

iTunes is the largest and most effective platform to distribute podcasts, but there are others out there that will give your podcast even more publicity. All you have to do is create a profile and submit your RSS podcast feed to get your podcast into each platform’s system for distribution.

Why is it important to start a podcast?

It is great for funneling in leads so you can sell them something. Here’s a recipe for success that will help you execute and market your podcast effectively. 1.

What are some free giveaways?

Below are items you can giveaway your site’s visitors for free: 1 Special report 2 E-book 3 Special audio segment 4 One-year free trial to your product 5 Free consultation

Is terrestrial radio passive?

Because terrestrial radio is a medium with a passive audience. So it would make sense to think that a podcast with 1,000 listeners would be pathetic too. But the difference is that podcast audiences are active … not passive. To put it in simpler terms …. Imagine giving a speech to 1,000 attendees in a private auditorium.

Who are podcasts looking for?

Podcasts are always looking for good guests – thought leaders, authors, executives, and creative visionaries. So if you or your business has something of unique value to offer, then go to iTunes and search for podcasts you think you’d be a good guest on! For authors, the podcast tour has replaced the book tour.

What are some examples of podcasts?

There’s a lot of potential for creating podcast episodes that are timely, here are some marketing examples that you can steal: 1 Algorithm changes 2 Facebook news 3 Amazon news 4 New Facebook tools 5 New industry trends 6 Strategies working right now

How to get people excited to listen to your podcast?

Here are a few ways to get people excited to listen: Marketing your podcast is just like marketing a service or product— you need to put it in front of the right audience. We know your podcast is awesome and people want to listen to it. Now it’s time to execute on the strategies that will get you more subscribers.

Can you talk about a podcast for a few months?

Just because an episode is a few months old doesn’t mean you can’t keep talking about it. Using social media, you can continue the conversation you had on your podcast episode for the indefinite future. For example, you can pop on to Instagram stories and talk about something that was mentioned in the podcast.

Do you need millions of downloads to make a podcast?

The good news is you don’t need millions of downloads like Rogan to create a successful podcast. You can have tens, hundreds, or thousands of listeners and be able to create sustainable lead generation for your business or partner with the right sponsors who you know you can land conversions for.

Can you use video snippets to market a podcast?

Using video snippets to market your podcast doesn’t require an awesome podcast hosting set up. You just need a decent amount of light and a camera (you can even use your iPhone) to record the video. If you’re having Zoom interviews, you can record your screen.

How much of a podcast is on iTunes?

iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!

What is a podcatcher?

Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.

How long does it take to get to the new and noteworthy section of iTunes?

The New & Noteworthy section of iTunes is one of the most highly visible spots within the iTunes podcast area. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.

How many followers does Rand have on Hubspot?

Rand has over 335,000 Twitter followers. HubSpot has over 1 million Facebook fans. What we’d love to do is make it easy for our guests to share and promote their podcast episode. One idea is to send them a note on the day their podcast goes live and include a series of shareable media: Pullquotes. Images.