5 Things to Include in Your Podcast Description.
- 1. About You (The Host) Creating a good host-to-listener relationship is key for having a successful podcast. So telling the potential listener a ...
- 2. Who Your Target Audience Is.
- 3. What Can the Listener Expect?
- 4. What Value Will the Listener Get?
- 5. Your Release Schedule.
Full Answer
How to write an amazing description for your new podcast?
- 10:52 Cory: There are two aspects you’re talking about that are really important to pull out. ...
- 11:38 You want to write your description in a way that brings agreement from your intended audience. ...
- 12:38 That’s what you’re aiming for: you want something they can quickly tell their friend about without looking at the description. ...
How to create a simple podcast?
- Install Seriously Simple Podcasting plugin to your WordPress site and link it to your podcast hosting provider.
- From your WordPress dashboard, go to the “Podcast” plugin. ...
- Inside the plugin’s “Settings” under “Feed Details”, include details about your podcast to finish creating the RSS feed. ...
How to write a business plan podcast?
How to Write a Business Plan Podcast. Establishing a business is a complex process. It should start with a detailed business plan. This podcast will cover such issues as the business profile, contacts, financing, marketing, and even bankruptcy plans, all of which are important for a successful business.
How to plan your podcast with scripts, templates?
Podcast Script Outline Templates. When you write a podcast script, it helps to start with a bird’s eye view of your show. This outline will create a guide that keeps you on track and ensures you hit all the right points. It will also help you prepare transitions and get everything in within the allotted time.
What is a good podcast description?
The best podcast descriptions are written for humans. They are clear, succinct, self-explanatory, and they avoid unnecessary repetition. While there's no maximum podcast description length (Apple allows up to 4,000 characters), they won't display everything you pack in there.
How do you write a good description for a podcast?
To write a good podcast description, start by… Identifying your show's target audience. Making a list of keywords you want to include. Thinking about what makes your show different from others like it. Determining how often you'll release new episodes.
How do you write a good show description?
Why should people listen to your show?Your show description. This is the blurb that explains what your show, as a whole, is about. ... Your episode description. ... Use questions. ... Don't forget to get tone into your writing. ... Make use of keywords. ... Share your episode highlights.
How long should a podcast episode description be?
You may only have a few seconds to grab someone's attention when they're scrolling through podcast episodes. That means you have to pack a lot of value into a small space. Jared Silverman, a copywriter at Spotify, recommends limiting your podcast descriptions to two or three sentences.
How do you introduce yourself in a podcast?
Here are five possibilities on how to introduce yourself on a podcast or panelist interview.Start with how long you have been doing something. ... Begin with your current title and area of expertise. ... Begin with prestige. ... Go for approachable or understated. ... Focus on the thing you're selling.
What is a podcast brief?
A brief helps you put the vision for your podcast down in writing. It contains short, high-level summaries of what matters most about your show. Think of it as your podcast's North Star — it should make a compelling case for why the audience should listen and what they'll get out of it.
What do you put in the description box for a podcast?
Tell Your Listeners What To Expect As much as you might want to make your podcast description clear and short, you should also give the audience what to expect on your podcast show. A good podcast description will inform your listeners what your show is about, why they should tune in, and when it airs.
What do you say in a podcast?
The easiest intro to script follows this basic setup: “Welcome to [podcast name], the show that [brief podcast pitch or tagline]. I'm [host name] and today we're talking about [episode topic] with [guest name]. We also have a surprise guest for you at the end of the show, so make sure you listen all the way through.”
What makes a good podcast cover?
5 Do's When Designing Your Podcast Cover ArtBe Clear What Your Podcast Is About. First up is being clear about what your podcast is about. ... Think About Your Audience. ... Think Carefully About Using Either A Photo Or Drawing. ... Think About Where Else Your Logo or Artwork Will Be Used. ... Think Carefully About Style.
How many characters should a podcast description have?
Keep It Short. There's no specific rule for how long a podcast description should be, but shorter descriptions between 400 and 600 characters tend to work best. Most podcast hosting services like Captivate actually have a 4,000 character limit on podcast descriptions. Remember: Your description is just the bait.
What is the average life of a podcast?
The average podcast lifespan of 174 days is based on shows that were indexable in November 2018.
How long is too long for a podcast?
But the general theory of podcast episode lengths is simple. If you have 40 minutes of good, on-topic content, and your episode lasts 1 hour, then it's too long. If If you have 40 minutes of good, on-topic content, and your episode lasts 20 minutes, then it's too short.
What do you say in a podcast?
The easiest intro to script follows this basic setup: “Welcome to [podcast name], the show that [brief podcast pitch or tagline]. I'm [host name] and today we're talking about [episode topic] with [guest name]. We also have a surprise guest for you at the end of the show, so make sure you listen all the way through.”
What is an example of a podcast?
A radio program distributed exclusively over the Internet and listened to on people's iPods is an example of a podcast. To deliver (audio) via an RSS feed over the internet to a subscriber.
What makes a good podcast cover?
5 Do's When Designing Your Podcast Cover ArtBe Clear What Your Podcast Is About. First up is being clear about what your podcast is about. ... Think About Your Audience. ... Think Carefully About Using Either A Photo Or Drawing. ... Think About Where Else Your Logo or Artwork Will Be Used. ... Think Carefully About Style.
What is a Podcast Description?
A podcast show description or show summary describes your podcast to a potential audience member. Simply put, it explains the topic of your show and what a listener can expect to hear when they press play on one of your episodes.
Why A Great Podcast Description Is Important
Any movie lover knows how much the text on a Netflix blurb matters when trying to choose something new to watch. A podcast description works in a similar way - it gives potential listeners a peek at what to expect from your podcast before tuning in.
Where Does a Podcast Description Appear?
The description for your podcast will be created inside the media host you use for your show. Once you've written the description for your show, that description will show up in your podcast RSS feed for directories (think Spotify or Stitcher) to pick up your show for wider distribution.
What Makes A Podcast Description Good?
What’s the secret to a good podcast description? Short, catchy, and to the point. When writing the description for your podcast, you should aim to achieve these three things:
What Goes in a Podcast Description?
Keep the following ideas in mind when writing the description for your show, so you write a great podcast description that'll help you gain new listeners:
How To Write A Podcast Show Summary with Examples
Now that we've gone over what you should include in your podcast summary, we'll explain how you should put it all together to create a description that is brief, engaging, and informative. It's simple to write a great podcast description when you break it down into three sentences with each sentence having a clear goal:
How to write a podcast description?
Writing a Great Podcast Description 1 Your podcast description is also known as your podcast summary, or show summary 2 You write this inside your media hosting account, and it appears in all the directories your podcast is listed in. For example, Apple Podcasts, Spotify, etc 3 Podcast descriptions are very important when listeners are weighing up whether or not to hit play 4 You should write about who your podcast is for, why they should listen, and what they can expect 5 If you're unhappy with your current show summary, the good news is that you can edit it at any time 6 Read on to find out more
Where is the description of a podcast written?
Your podcast description is written inside your media host – the place your show essentially “lives”. This'll be done when a podcaster is creating their show, prior to submitting it to the listening directories, where people will find and subscribe to it.
Does Apple search for podcasts?
When listeners type a topic into these apps, Apple is only searching podcast names, episode titles, and author/artist names. It isn't going to scan your podcast description, or individual episode shownotes. Overcast is another very popular listening app.
What Is a Podcast Description?
It’s simple enough. A podcast description describes your show, what it’s about, and who it’s for. It gives people a flavour of what to expect.
Why Are Podcast Descriptions Important?
As mentioned previously, podcast descriptions are one of the first things that the potential listener will see, besides your artwork and title. If done well, they can persuade readers to become listeners. If done badly, they’ll probably scroll on. No pressure, right?
Where Does a Podcast Description Go?
Your podcast description sits inside your show’s profile on all major podcast listening platforms. And whether that’s Spotify, Stitcher, Google, or Apple Podcasts, it’ll typically be at the top of the page, in close proximity to your latest episodes.
5 Things to Include in Your Podcast Description
Now that we’ve got the what, why, and where out of the way, it’s time to think about what you should actually include in your podcast description. Descriptions shouldn’t be painfully long. Try to make them as concise as possible. With that in mind, here are 5 things that are generally good to include.
5 Great Podcast Description Examples
To help you get a better idea of what “good” looks like, we’ve picked out 5 podcast description examples you can take inspiration from. Think about how you could apply some of these creative elements to your own show when drafting your own description.
Why is it Important to Get the Podcast Description Right?
It’s important to nail your podcast description because it plays a big role in whether or not someone listens to your show. In fact, you can see how much it matters to people when they’re deciding what to listen to.
Where Do I Post My Podcast Description?
As you start to record episodes and create your show’s branding, you’ll probably have a podcast hosting service in mind.
Where Does My Podcast Description Show Up?
Your podcast description shows up on whichever podcast directories you syndicate to. Here’s how the major podcast directories display podcast descriptions:
How Long Should My Podcast Description Be?
You should keep your podcast description between 600 and 900 characters, or 120-170 words. Some hosting services allow 4,000 character-long show descriptions, but that’s much too long for an effective podcast description.
How Do You Write a Podcast Description?
Writing a podcast description can be tricky, even if it’s for your own show. You want to say enough to get people interested but not so much that you overwhelm them — it’s a balance.
Podcast Show Description Template
Now you know all of the elements that go into a good podcast description. If you’re still struggling to get started, try out this template:
Podcast Show Description vs. Show Notes
It’s easy for new podcasters to get the podcast show description and show notes confused. (That’s why Sweet Fish has started calling show notes “episode previews” instead.)
How to Write the Ultimate Podcast Description (Two Templates Included!)
Don't know how to write a GREAT description for your podcast episode? This post will show you how...
What Is A Podcast Description?
To understand what podcast description is, you need first to answer the question, what is a podcast? A podcast cannot be defined with a single podcast episode but the podcast show as a whole. Podcast description is often confused as podcast show notes, but show notes are just the text that subtitles each podcast episode.
Why Do You Need A Podcast Description?
Podcast description is an integral part of a podcast show as it gives a little insight into what potential listeners should expect from your show. However, it is not essential for search engine optimization as it will just stuff your podcast summary with unnecessary keywords.
Where Does Your Podcast Description Go?
Podcast shows are usually situated in the media host, ready before you submit them to the podcast directories where people will find and listen to them. Not many people put many thoughts into podcast descriptions; most write it as an afterthought to have something in the empty box.
How To Write A Podcast Description
We already know what podcast description is and why it is crucial to have it on your podcast show. Here we talk about tips for writing an excellent podcast description.
Podcast Description Templates
There are several templates you can use for your podcast description. We have seen the creation of thousands of podcast episodes and have come to determine what we believe to be the best possible structure for these.
Examples Of Podcast Description Templates For Your Podcast
Now we can put these pieces together to see how a podcast description looks. You can change the details of the below template and use the structure to build the best podcast description for your podcast show.
1. Local news
Sometimes you don’t need to look further than local news events. Think of it as a type of news roundup. While it’s a pretty straightforward podcast idea, the trick is to keep it balanced. You don’t want to focus too much on issues facing locals at the expense of exciting happenings taking place and vice versa.
2. Global news and politics
If you’re not interested in keeping it local, you can expand your content to international news headlines that have dominated the week. You can also offer political commentary. In fact, one of the top-earning creators on Patreon, Chapo Trap House, is an American political podcast.
3. Product reviews
Creating a product review is one of the top ideas for blog posts and can just as easily be turned into a regular segment on your podcast. Listeners love it as it helps them with their purchasing decisions.
4. Listicles
If you like the idea of product reviews but don’t want to limit yourself to only one or two items at a time, you create Top 10 lists instead. People love listicles. Counting down to number one creates suspense which will help to motivate your subscribers to listen to the very end of each episode.
5. True crime
The top Patreon creator is True Crime Obsessed, a podcast that takes a look at true crime documentaries. Considering that true crime events have all the elements for a great story, the appeal behind this genre makes sense.
6. Music
Whether you want to zoom in on an individual artist or explore a specific genre, you’ll have more than enough content. If you’re always searching for someone to share your enthusiasm for musicals, this can be the answer. In addition to discussing your new music discoveries, you can also try to interview emerging musicians to jazz things up.
7. Books
Instead of making your focus music, you can follow a similar approach to the one discussed in the previous point and explore books. You can, for instance, share curated reading lists or personal favorite reads.
Set the expectations for what your show will be like
The whole point of writing a great podcast description is to tell potential listeners what to expect from your show! Your target audience needs to know what your show will be like and what topics you will be diving into.
Introduce the podcast host or hosts
Who will be the podcast host of your show? That’s quite an important question since the hosts can determine a good chunk of the show’s success. Potential listeners want to know who’s voice they will be tuning into each week.
Share your release schedule
Do you post a new episode weekly, biweekly, daily, or monthly? Make sure you share that info in your podcast description. This lets potential listeners know how often they can expect a new episode from you. If you post weekly or biweekly, let them know which days of the week to check back for new episodes.
Make the podcast description engaging to potential listeners
It’s all about making potential listeners engaged with your show description. How can you do this? Through questions and context words! First things first, questions are enticing and allow a potential listener to imagine receiving the answer or benefit you’re asking in the question.
Use keywords for better SEO
SEO refers to Search Engine optimization, AKA the process that makes any online content rank better on Google. But for the podcasting industry, it also applies to podcast directories like Apple Podcasts or Spotify.
Be relatable to your target audience
Potential listeners want to listen to shows they find relatable to their current circumstances, interests, or future ambitions. A true crime podcast’s show description will have a radically different tone from a comedy or a lifestyle show.
Find the sweet spot in terms of description length
Here’s the deal. Apple Podcasts allows for 4,000 characters for any podcast description. But that doesn’t mean you should write a blog post instead of your show description! Forget about that character limit and use common sense to write a good podcast description. Make it a single paragraph or two.
