promote your podcast

16 Ways To Promote Your Podcast (in 2021)

1. Nail down your email strategy. When a new episode goes live, email your list and tell them about it. Whether your...
2. Create audio clips to share episode highlights. Take snippets of your podcast conversation and turn them into...
3. Promote via your social channels. It’s a no-brainer here — share your episodes on Twitter,...

Full Answer

How to use social media to promote your podcast?

Podcast listeners often develop a strong connection to the host of the show they frequently listen to. So, if you use your ... start following your podcast on YouTube. Best of all, YouTube videos are easy to share on all your social media networks or ...

How do you monetize your podcast?

• Guest Hosting
• Sponsored Ad Read
• Audio Course
• Affiliate Marketing
• Blog Show-notes
• Sponsorship
• Patreon Support / Membership
• Email Marketing Your Podcast
• Sell Your Products- E-Commerce

How to promote a podcast and save time doing it?

• Set a definite date and time for publishing
• Have one evergreen recorded podcast (As a backup plan)
• Mention Website link at the start & end of Show notes
• Use an animated video overlay and publish your podcast on YouTube.
• Connect with best minds in your industry by inviting them to be a guest on your podcast show.

How do I promote my podcast?

Where to Advertise Your Podcast | The Guide to Podcast Advertising

• Getting More Plays. There's no getting away from the above facts. ...
• Advertising on Social Media. ...
• Promoting a Podcast on Google Ads. ...
• Advertising on Podcast Listening Apps. ...
• Podcast Advertising on Spotify. ...
• Podcast Advertising in Print Magazines. ...
• Guerrilla Marketing. ...
• Podnews. ...
• Running Podcast Ads on Reddit. ...
• Sponsoring a Blog. ...

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How do I get more listeners on my podcast?

6 Tips to Increase Podcast ListenersCreate a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

Should I pay to promote my podcast?

Podcast advertising is just one of many ways to grow your show's audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience.

Where can I promote podcast?

Social media platforms are great places to connect with your audience and promote your podcast to new listeners. Most podcasters use Facebook, Instagram, Twitter, Pinterest, or LinkedIn.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I make my podcast popular?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

How can I promote my podcast for free?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

What is the most effective way to promote a podcast?

How to Promote a PodcastStart by making great content. ... Know your target audience. ... Create a podcast website or landing page. ... Do a giveaway contest. ... Take advantage of email marketing. ... Promote your podcast on social media platforms. ... Encourage word-of-mouth promotion.

How do podcasts get featured?

How to find and get featured on top podcasts in your industry:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview.More items...•

How much does it cost to promote your podcast?

The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.

How long does it take for a podcast to get popular?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How do I promote my podcast on Spotify?

Build your followersShare your podcast on social media.Embed a Spotify player on your website.Create and share playlists with your podcast episodes in them. Note: It's only possible to do this on the Spotify mobile app.Add links to your episode description.Got music on Spotify?

How many downloads should a podcast get?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How to market a podcast?

Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.

Why is a podcast website important?

A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?

What is a podcatcher?

A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:

Why do you pitch yourself as a guest on another podcast?

Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.

How do paid ads work?

Paid ads are great ways to collect traffic by connecting with your target audience. Facebook ads display to people whose interests align with your targeting. There are two ways to go about this:

Why do hosts use social media?

They simply announce their new episodes, promote their promotions, push their merchandise, and advertise for their sponsors.

Does Twitter work on Facebook?

What works on Facebook doesn’t necessarily work on Twitter. People expect different types of content on those platforms. Facebook, for example, tolerates longer posts and deeper discussions. Twitter is for short updates. Your Instagram posts will only do well if there’s a strong photo attached.

How to promote a podcast?

A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

What is podcast promotion?

Podcast promotion is something that's on the minds of many podcasters, even before they've launched their first episode. It's true that the best way to grow an audience is to create great content. But it's rarely as simple as that. If you never do any podcast promotion, then it's unlikely your show will fulfil its true potential.

Why do podcasters ask for reviews?

Many podcasters ask for reviews, because they think this'll help the podcast to grow. Reviews are nice, but they're not overly important when it comes to increasing listenership. Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact.

How to make audio more shareable?

A good way to make your audio more shareable on platforms that cultivate short attention spans, is to turn it into short video clips. The most popular way of doing this is with Audiograms. You can also use video recordings of interviews to create ‘ micro-content ‘. Perhaps the most innovative and fun approach here, though, is to have a clip from your show turned into a cartoon!

What is an interview in a podcast?

An interview is a building block of an article. Take your episode a step further and pitch it as a guest post to a website that has audience overlap with your podcast. By offering it in a different channel, you’ll expose new people (and listeners!) to your podcast.

What is audiograms in podcasts?

Take snippets of your podcast conversation and turn them into shareable “audiograms,” which is basically a static image that has been converted into a video optimized for social media. According to one test, audiograms generated 5x the traffic when compared with a static image.

Ask People To Subscribe

Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).

Submit To Podcast Directories

Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts.

Leverage Existing Assets

Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:

Create A Website

I know many of the podcast hosting providers offer a basic website, but if you really want to grow your show, starting a blog is the way to go.

Create An Email List

An email list is a great way to let people know about new episodes, ask them to subscribe, do a giveaway, and more.

Be A Guest On Other Shows

People already listening to podcasts are the easiest group to get listening to your show.

Have Guests On Your Show

If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.

A Podcast Website

Podcasting platforms usually offer a basic webpage to showcase your podcast series.

A Free Anchor Account

Anchor is a 100 percent free application that will automatically distribute your podcast. Creating an Anchor account takes seconds and $0. Next, upload your recorded audio files to Anchor. One mouse click gets Anchor busy spreading your podcast episode across numerous channels.

An Apple Smart Banner

Setting up a podcast website was a great first marketing step. Now, optimize your business website for attracting podcast listeners too. Apple Smart Banners advertise your podcast to your regular online traffic.

A Subscription Form

Podcast marketing depends on accruing a solid list of loyal listeners. You can’t promote your podcast like a pro without any subscribers. Code your podcast website to create a subscription form.

Convert and Monetize Your Website Traffic

Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.

Social Media Promotions

Getting listed on all the right podcast directories isn’t sufficient. Today’s podcasters need to engage in social media actively. Find out where your target podcast audience hangs out online. Adult listeners might be frequent flyers on Facebook and LinkedIn. Teen listeners may be more tuned into TikTok and Instagram.

An Influential Guest List

Podcasts aren’t meant to be one person droning on like a college lecture.