So 3 good reasons to start a podcast (according to Deloitte)
- Produce podcasts for marketing purposes: to demonstrate knowledge, showcase your expertise, and build your brand.
- Podcasts can support internal education as a way to deliver e-learning content. And in a world where a lot of us are now working remotely, this is vital.
- You can use podcasts as a recruitment tool.
Is starting a podcast a good idea?
Not only is podcasting a new and exciting medium poised to take off exponentially, but podcasts themselves are great for producing or reproducing content. If you already have audio or video classes, you can quickly and easily turn them into podcast episodes.
Are podcasts still profitable?
Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.
How much money do you need to start a podcast?
In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.
Can you make money off starting a podcast?
So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.
Are podcasts still popular 2022?
Yes, podcasts are still popular in 2022. The number of active podcasts and podcast listeners is increasing daily. As of April 2021, there are a total number of 850,000 active podcasts with more than 48 million episodes in total.
Do podcasts on Spotify make money?
You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more. Spotify did set up a deal with The Joe Rogan Experience to host his show exclusively for a set period of time. They are paying out $100 to $200 million for the exclusivity.
What makes a podcast successful?
Keep the topic simple. A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.
How hard is it to start a podcast?
Starting a podcast isn't difficult, but there are a number of steps you'll need to go through in order to get it launched. In this podcasting tutorial, we'll walk you through every step of the process: Choosing a topic & name. Show and episode format.
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
How much does the average podcast make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How many downloads is a successful podcast?
more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts.
How long should podcasts be?
The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.
How much money can you make off a podcast?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How much money do people make from podcasting?
Assume you're a podcaster and you do the following each month: 1.00% of your audience purchases through your link, earning you $15 for each sale. 0.05% of your audience buys an online course per month for $99. You release about four episodes of your podcast each month.
How much money does last podcast on the left make?
This trio is known for their The Last Podcast on the Left podcast that earns more than $600k per year. The show has more than 11,346 patrons. They cover horror and all things dark.
How much do podcasters make a year?
Podcasters can make anywhere from $10.000$ per episode up to $500,000 per episode. But it can be intimidating to start out because of a long and tedious process. In order to promote your podcast, you must have the right equipment and put in a great deal of effort and time.
What is a podcast?
Podcasts are informative, entertaining and enlightening. They offer hosts a chance to connect with their audiences, build valuable connections, make money selling advertisements and products/services and promote their brands. In 2017, podcasts became hugely popular.
How many people listen to podcasts in 2017?
In 2017, podcasts became hugely popular. According to Edison Research and Convince & Convert, 112 Americans have tuned into a podcast, which is an 11 percent increase since 2016. New podcast and podcast episodes seem to be springing up overnight.
What to do if you are not having a blast on a podcast?
Remember, also, to have fun with your podcast. If you are not having a blast, your audience and your sponsors will be able to tell. Howes says, “Do it because you love it, pay attention to the feedback, and stay true to your intention and the opportunities for making money from your podcast will appear.”.
What does Howes say about tracking podcast listeners?
By tracking your podcast listeners, Howes says you will “have a better idea of what kinds of sponsors will appeal to your audience, what kind of affiliate products they would buy, and where to start reaching out for opportunities with confidence that your audience is primed to buy from a brand you recommend.”
Do you get sponsors for podcasts?
Unless you’ve already built a huge brand and name for yourself, you are not going to get podcast sponsors right from the beginning. During the first few months or even year of your podcast, do not fixate on how to find sponsors and make it profitable.
Why are podcasts so successful?
Successful podcasts are rarely scripted and only lightly edited. As such, the host's personality has a chance to shine through in a seemingly unfiltered way. Much like video, podcasts are one of the quickest ways to build personal connections and trust between a host and an audience. At a time when we have endless options for all of our purchasing decisions, trust is essential to building brand loyalty, and giving people a voice and a personality to connect to your brand helps to foster that trust.
How many people listen to podcasts?
According to Edison Research, 24% of Americans have listened to a podcast in the last month. Not only that, the popularity of podcasts continues to rise. To say that podcasts are having a moment would be an understatement.
How many characters are in a podcast?
But where blog posts and social media are limited to a few hundred words, or 140 characters, a podcast allows you to go deeper into your content. According to Salesforce, "Three percent of monthly podcast consumers listen to the beginning of a podcast only.
What is the format of a podcast?
The most common format for a podcast is an interview. As the host of your own show, bringing guests on to interview allows you not only to expand the information you're providing to your audience by tapping into your guest's expertise but also to support industry partners. By asking someone to be a guest on your show, you're giving them access to your audience, potentially helping your guest grow their reach. Likewise, if your guests promote the episode to their followers, you also tap into their audience. Both you and your guests can benefit from the added exposure, and by thinking of them as a guest you may also deepen your professional relationship with them as well.
Why do you ask someone to be a guest on your show?
By asking someone to be a guest on your show, you're giving them access to your audience, potentially helping your guest grow their reach. Likewise, if your guests promote the episode to their followers, you also tap into their audience.
Why are podcasts so popular?
Not only can podcasts provide you with a creative outlet, but they can also help you meet new and interesting people. Podcasts' rising popularity isn't surprising. They're a great way to consume information without requiring much effort. You can listen to them while running, commuting, or studying. But have you ever thought about starting your own ...
Is podcasting popular on Spotify?
The popularity of podcasting is evident in how seriously both Spotify and Apple are taking the medium. There plenty of reasons to jump on the bandwagon and start creating your own unique content. Hosting a podcast show could open the door to multiple opportunities.
Is podcasting a hobby?
Beyond making it your full-time job one day, you could also meet exciting people. At the very least, podcasting can serve as a hobby that gives you a creative outlet. Or, if you don't like it, you can move on and find something else that interests you instead.
Transcript
In the last episode, I discussed what the heck podcasting is and how podcasting works. But the big question is: Should you start a podcast?
Resources Mentioned in this Episode and Link Worth Checking Out
If you enjoyed listening to this episode of Digital Marketing Made Easy Podcast, feel free to rate and review – I’ll do a listener’s shoutout in my next episode as well as my YouTube channel.
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The potential of podcasting
More than 39 million or 15 percent of Americans had listened to a podcast in 2014, up from 12 percent in 2013, according to Edison Research.
The realities of podcast production
Podcasting on the surface seems pretty straightforward. Record audio, upload it to iTunes and you’re on your way. However, the reality of producing a podcast is that there are more steps than people realize.
Bring something new to market
The reason shows like Seria l capture the imagination is that they are new and innovative. So when figuring out what your podcast could cover, you want to ensure that you’re not just knocking off what’s already out there.
Written By
Maggie Patterson is a communications strategist focused on storytelling as the way to make marketing meaningful. With 15 years experience, she works with entrepreneurs and corporations to help them tell the stories that matter and boost the bottom line in the process.
How can podcasts help you?
However, many experts attest to how a podcast can help you get noticed by others in your industry. Much like using LinkedIn, networking can expand your reach to other people of interest. One person’s fan base might find value in your content after an interview.
What is a Podcast and Why Should You Care?
Essentially, a podcast is an audio file that people can listen to whether they’re sitting at their computers or using any number of devices. It’s something that can easily play in the background while they’re doing other tasks.
Is podcasting a new platform?
Currently, the podcasting platform is relatively new. This means there is less competition to reach your audience than with something like a blog or YouTube channel. This means you can generate an interested and dedicated audience relatively quickly. However, this lack of competition is quickly dissolving.
Is it cheaper to start a podcast or a blog?
When it comes to cost, it’s much cheaper to start a podcast than it is with a blog. And depending on your ideas for quality, it may also be cheaper than starting a YouTube channel. As I said before, all you really need is a recording device.
Is a podcast audio only?
Podcasts are strictly audio-only. This means that you don’t have to put a lot of effort into header images, thumbnails, server speed, optimization, SEO, and a lot of other elements you’d find in other content mediums.
Can a podcast play through a car speaker?
Thanks to Bluetooth technology in vehicles nowadays, a podcast can even play through your car or truck speakers. So, it’s exactly like a radio show only based on the Internet instead of airwaves. In fact, podcasts have become so integrated with society nowadays that many brands are starting to host their own.
Can I add a podcast to my blog?
You can also easily add a podcast to your blog, especially if you use WordPress. There are a ton of podcast plugins available that will let you share episodes with your visitors. Essentially, we have created an intricate web of content spanning across all three platforms that I plan to continue promoting.
Why is it important to start a podcast?
The most important technical aspect of starting a podcast show is ensuring that you have an excellent level of audio quality. People will quickly tune out even when the content is great if your voice is not crisp, clear, and with no interference.
Why do you edit podcasts?
Once you’ve recorded your podcast episode, you then need to edit it to increase the audio file’s sound quality for your podcast listeners . Because there’s so much choice out there already, people want high-quality listening experiences and will only select the best.
How much does it cost to make a podcast?
And you can’t get this for free. You don’t have to set up an entire professional studio. But to produce a podcast with rich sound, you need to spend a minimum of $200 on basic hardware and software. If you want top-notch podcasting equipment, the costs can go up to $1.500.
Where are podcasts played?
Podcasts are everywhere. They are being played in the subway, in the cafes, in the gymnasium, wherever you go. More people than ever are starting a podcast, but before you do and invest time and resources in, perhaps the wrong medium for you, analyze why you shouldn’t start a podcast. According to survey findings shared by Edison Research, ...
How many people are fans of podcasts?
According to survey findings shared by Edison Research, as many as 50% of US households are fans of podcasts . They are listening to podcasts of different genres, with comedy, education, and news being the most popular ones.
What is ImprovePodcast?
I'm the owner and creator of ImprovePodcast.com, the site dedicated to providing actionable solutions for podcast creators. My goal is helping people to develop their podcasts into effective marketing and sales tools.
Is podcasting as saturated as blogging?
I agree that the podcasting space is not as saturated as blogs or videos. But still, there is a competition to beat. It’s not going to be an empty space that you can just step in and fill. If you are a person who is not ready to take on some challenges, then you shouldn’t start a podcast for any reason.
Is podcasting a passion?
Regardless of the purpose, podcasting is a passion. And someone who is not passionate about it shouldn’t start a podcast. The kind of involvement it requires when it comes to the time and effort, and the patience it demands to keep going is not possible for someone who is not into it.
Is podcasting free?
First of all, podcasting is not free, unlike your social media account. Even if you want to keep things simple, you will have to shell out at least $200 for essential equipment set up. And making a podcast consumes way more time than an Instagram post. You won’t get the luxury to skip a day on your posting schedule.
