spotify podcast advertising

Advertise your podcast on Spotify Spotify Ad Studio lets you create and manage audio campaigns in minutes, with options for different sized budgets. Submit a script and pick a background track, and we produce the ad complete with a recorded voiceover.

Full Answer

What do podcast advertisers really want?

The industry standard rates paid by podcast advertisers are:

• Pre-roll ad – A 15 seconds ad that gets mentioned at the beginning of a podcast. It is usually priced at around $18 per 1000 downloads (CPM).
• Mid-roll ad – A 60 seconds long ad that will run somewhere in the middle of the episode. It can fetch you $25 per CPMs.
• Post-roll ad – A 30 seconds ad that will play at the end of the podcast. ...

Why to advertise on a podcast?

Top Reasons You Should be Advertising on Podcasts

• The podcast space is growing quickly. ...
• Podcast advertising is booming, but it's still in its infancy and this means the market is at a steep discount. ...
• You get long term marketing exposure with podcast ads. ...
• Podcasts in general tend to be highly engaging mediums for delivering messages. ...

More items...

What are the pros and cons of advertising on podcasts?

• Cost – sponsorships are not necessarily cheap, and the prices vary wildly as they are pretty arbitrary. ...
• Niche or General? ...
• The Ad itself varies – This is where choosing a podcast requires that you not only find the right audience, but the right podcast host too. ...
• Incentives are a must. ...
• It’s cold advertising. ...

How to effectively advertise on podcasts?

Podcast advertising is becoming an effective way for brands to reach and engage with new customers. To create an effective podcast advertising strategy, you need to find your target audience, search for the right podcasts to advertise on, and choose the best placement of ads according to your budget and advertising goals.

Does Spotify put ads in podcasts?

Spotify is today introducing a new ad format aimed at podcasters which it's calling “Call-to-Action Cards” — or CTA cards, for short. The feature, which is powered by Spotify's streaming ad insertion technology, will display a visual ad in the Spotify app when the audio ad begins to play.

How much does it cost to advertise on Spotify podcasts?

You can start advertising on Spotify for just $250. Plus, you can make the most of your advertising budget with free access to creative and production tools like a library of background tracks, voice actors, and professional audio mixing.

Are Spotify podcast ads targeted?

Making Podcast Advertising Available To All Advertisers: By using Spotify Ad Studio, advertisers can tap into the Spotify Audience Network, reaching their target audience by demographic (age, gender, or location) or interest segment (ex: cooking or fitness).

How do I get rid of ads on Spotify podcast?

Use VPN to block Spotify adsDownload Clario.Sign-up for a free trial.Select a different VPN location from yours. For example, Switzerland or Singapore have less audio ads then most other countries.Log in to Spotify and enjoy listening with a little to no ads.

How much does a 30-second ad cost on Spotify?

As Spotify ads, like their Facebook and Google counterparts, involve behind-the-scenes bidding, your ads will vary in price each time, depending on the competition for your audience. However, you're likely to pay $0.015-$0.025 per ad served.

How much does Joe Rogan make from ads?

If he ran 3-5 60-second ads per show, hed earn between $14.25M and $23.75M per month from ads on his podcast. Multiply that by 12, and you've got between $171M and $285M from his podcast in 2019.

How does Spotify podcast ads work?

Spotify Podcast Ads measure real impressions as they occur, reporting on the age, gender, device type, and listening behavior of the audience reached.

Why do Spotify podcasts still have ads?

“With Spotify Podcast Ads we aim to take podcast advertising to the next level, offering brands unique insights into their audiences and creative solutions that can truly capture consumer attention. We're really excited about the impact we can deliver for brands”.

Are Spotify ads personalized?

In the past, advertisers have teamed with online music services such as Pandora and Spotify to market to people based on the type of music they listen to.

Can you stop ads on podcasts?

About this type of block, enter Adblock Radio which is an ad blocker for live radio broadcasts and podcasts created by Alexandre Storelli. According to its author, Adblock Radio uses techniques such as voice recognition, acoustic fingerprinting and machine learning to detect advertising formats.

Does Joe Rogan have ads?

To supplement his modest income from Spotify, Joe Rogan reads a few sponsored ads that may appear at the beginning of each episode, once or twice during the podcast or not at all. User experience seems to vary. Most of the ads include discounts or exclusive offers for JRE listeners.

Why does Joe Rogan have ads on Spotify?

As for Rogan, Spotify sells ad space in his podcast directly to advertisers, meaning they have to opt-in to appear there. Spotify also has brand safety controls that let advertisers choose the topics of the podcasts they support.

What is the name of the in-house studio that produces Spotify original podcasts around the world?

Spotify Studios. Spotify Studios is the in-house studio that produces Spotify Original podcasts around the world, amplifying the voices of the world's best storytellers and creators. The Ringer. The Ringer is an audio network covering the latest and greatest in sports and pop culture.

How many words should be in a 30-second radio ad?

It should sound like an extension of what they're listening to. The recommended word count for a 30-second ad is 60-90 words.

How does Spotify help you?

Reach people throughout their day. Spotify helps you deliver your message at the exact moment people are primed to hear it. Our targeting tools enable you to reach listeners across locations, devices, moments, and formats. Learn more. See results in real-time.

Can ads be used on Spotify?

Ads can enhance people’s listening experience on Spotify—when they’re delivered in the right context. Explore our resources to learn how you can use Spotify’s Streaming Intelligence and powerful targeting tools to capture your audience’s attention. Learn More. Understand the essentials.

How to set up an advertising campaign on Spotify?

To get started, you will need to create a Spotify account if you don’t already have one. Once you’ve done this, navigate to the Spotify Ad Studio.

How does Spotify help you write an ad?

Spotify also offers resources to help you write a quality audio ad. Grab people’s attention with one or two powerful, simple, and easily conveyed messages that will drive people to buy your product or service. Your ad needs a clear call to action that drives the customer to do something.

What is Spotify streaming ad?

In early 2020, Spotify introduced a new product called “Streaming Ad Insertion,” which will enable advertisers to dynamically insert ads into podcasts. Previously, prerecorded ads lived within podcasts indefinitely, hindering marketers from achieving the scale they often desire. Two people listening to the same podcast will now hear different ads. Previously podcast impressions were measured by downloads similar to print ads and, as a result, lacked the granularity into who was actually being reached. Streaming Ad Insertion will allow advertisers further insights into impressions for their ads, including their age, gender, device type, and more.#N#Over a third of Americans now listen to podcasts, and the most engaged among them are listening to more. Podcasts are a uniquely effective environment: 41% of listeners say they trust ads more if they hear them in a podcast, and 81% report having taken action after hearing a podcast ad. Many podcasts encourage listeners to deep dive into topics they’ve actively chosen to engage with — which means podcasts offer that “holy grail” moment for brands to reach their target audience.

How many people listen to podcasts?

Over a third of Americans now listen to podcasts, and the most engaged among them are listening to more. Podcasts are a uniquely effective environment: 41% of listeners say they trust ads more if they hear them in a podcast, and 81% report having taken action after hearing a podcast ad.

What are some examples of successful campaigns?

Examples of Successful Campaigns 1 KFC’s targeted campaign drove 85,000 visits to KFC locations. 2 The incentive for a free Cinnabon dessert helped drive a 17% behavioral lift in-store visits. 3 This outperformed Placed’s benchmark for QSR (Quick Service Restaurants) by 3.4x, proving that relevant targeting drives impact.

How much of Spotify listening is non-music?

Based on radio industry data, Spotify believes that, over time, more than 20% of all Spotify listening will be non-music content. Through 2020, the company has continued to push into more original programming and buy exclusive rights to some of the most popular podcasters around the world.

How many users does Spotify have?

With over 300 million monthly active users in over 80 markets around the globe, it could be an attractive channel for your brand. The company boasts 138 million paid premium users and 170 million¹ monthly active ad-supported listeners (¹As of June 30, 2020) who use Spotify to soundtrack their lives.

Podcast Ad Scripting

Script structure We recommend following this three-part formula for clarity.

Voiceover Recording

Get familiar with the script The text should feel natural to the voice actor, not like they're reading from a script. Be sure your talent familiarizes themselves with the copy and that it sounds pleasing coming out of their mouth.

Ready to create your own podcast ads?

To ensure a good experience for our listeners, make sure you know the minimum requirements that must be met for all Spotify Podcast Ads.

What is Spotify Ad Studio?

Spotify Ad Studio lets you create and manage audio campaigns in minutes, with options for different sized budgets. Submit a script and pick a background track, and we produce the ad complete with a recorded voiceover.

How many listeners does Spotify have?

Promoting your podcast on Spotify. With over 300 million listeners around the world, Spotify is a great place to promote your podcast. Here are some tips.

Pricing on programmatic

Advertisers working with DSPs can access Spotify inventory through Private Marketplaces (PMPs) or Programmatic Guaranteed (PG) buys. PMPs rely on an auction-based model allowing for dynamic bidding with a set floor price. PG campaigns are set at a fixed-rate, which you can determine with your Spotify representative in advance of a campaign launch.

Pricing for custom solutions

If you're looking for more custom solutions, guaranteed inventory, or a tailored mix of our ad experiences, you can work with our Spotify team directly to set rates and campaign parameters in advance of your campaign. Pricing varies depending on format, audience, and any other add-ons. See if you qualify for a direct sales relationship today.