Podcast FAQ

what makes a podcast successful

by Chasity Kertzmann Published 2 years ago Updated 1 year ago
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Elements of a Successful and Unique Podcast

  1. Be as authentic as possible. You should know yourself before choosing a topic to focus on. ...
  2. Make your podcast useful and meaningful. Depending on your main objective, always ensure you inspire your audience for a successful outcome.
  3. Have a sustainable and steady podcast. ...
  4. Create profitability. ...

Keep the topic simple.
A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.
Feb 25, 2022

Full Answer

How to launch a successful podcast?

Podcast Tips: 7 Strategies to Build a Successful Show that Thrives

  1. Define a Successful Podcast. First thing's first: success means many different things to many different people. ...
  2. Have a “Why”. When you run a podcast, things don't always go to plan. ...
  3. Play The Long Game. ...
  4. Make It Sustainable. ...
  5. Don't Get Stuck On “The Launch”. ...
  6. Take Control. ...
  7. Don't Rely On Audience Participation. ...

How to launch a profitable podcast?

A successful launch strategy entails everything from bringing your podcast to life before it is launched, to continuing to promote even after the big launch day. You have to get down to the basics, building a solid foundation to springboard off of, creating a buzz that will carry on long after the initial episodes are released.

What are the most successful podcasts?

Podcasts Top 100. - August 22nd, 2021. Wks On Chart Peak. Crime Junkie audiochuck | Ashley Flowers. 113 1. Dateline NBC NBC News. 21 2. The Bobby Bones Show iHeartRadio. 104 3.

What makes a great podcast?

On this week’s episode of The Old Lady Speaks, we discuss:

  • Takeaways from Juventus’ 2-0 win over Hellas Verona — including the positioning of one Paulo Dybala, the impact that the new guys are already having on the team and the ...
  • Thoughts on Dusan Vlahovic’s Juventus debut.
  • Thoughts on Denis Zakaria’s Juventus debut.
  • Just how much those two guys helped change Juve for the better on Sunday night.

More items...

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What makes a podcast good?

1. Talk about things you're interested in. This may sound obvious but choosing a topic you like talking about is the cornerstone of podcasting. It not only helps you produce engaging content but it also is a key factor in consistently creating new episodes for your audience to enjoy.

What elements make a podcast successful?

Tips for Creating Successful PodcastsKeep Your Podcast Focused. ... Picture Your Target Audience.Be Consistent.Plan Your Workflow.Use Music Segments, but Don't Infringe on Copyrights.Promote Your Podcast.

Why are podcasts successful?

When we listen to podcasts, we become the audience for a virtual storyteller. Rather than sharing that setting with others, we alone become the audience. For brands, marketers or others running their own podcasts, this allows them to create a more personal and intimate experience for each listener in their audience.

What is the success rate of podcast?

Almost 90% of podcast listeners surveyed by Discover Pods think podcast ads are effective, and over 55% have made a purchase based on a podcast ad. However, another study reported that 58% would skip a podcast ad.

What are 5 elements of a podcast?

5 elements of a good podcastFocus on a central idea.Play to an audience.Regular schedules.Show structure.Authenticity.

What makes a podcast stand out?

Engaging with your listeners is the best way to make your podcast stand out. It provides priceless insights to the audience. It gives them a chance to overcome their pains and struggles. Thus, making you more relatable to them.

How do podcasts become popular?

Since they can be easily downloaded on apps like Spotify, podcast episodes are a convenient on-the-go option, perfect for the busy schedules of student listeners. It also helps that the podcast genre has become so diverse, offering something to listeners of all tastes and preferences.

How often do podcasts fail?

Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.

What are 3 reasons podcasts are so popular?

Why are podcasts so popular now?Podcasts allow for multitasking.Listening to a podcast is an easy way to catch up on the latest news and events.Podcast are entertaining.Podcast adaptations will grow in numbers.Smart speakers will push the boundaries of podcasting.More items...•

How do podcasts get listeners?

6 Tips to Increase Podcast ListenersCreate a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How many listeners is good for a new podcast?

5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

How do you know if a podcast is popular?

Checking a podcast's social media accounts can tell you something about their listenership figures and how engaged their listeners are. Usually you can go to the podcast's official website (listed in most podcast listening apps) to find links to their social media accounts.

Why are podcasts important?

Podcasts have the remarkable ability to target a specific niche in whatever subject matter they are covering — unlike traditional radio broadcasting that, due to limited airtime, had to try and appeal to as many listeners as possible. With this change, knowing who you’re making content for is more important than ever.

What makes a good podcast?

5. Authenticity.

Is listening to a podcast a risk?

Show Structures. Listening to a new podcast is always a risk. With so much ability for content creators to target specific audiences, it can be hard to tell if a show is going to cover what you expect.

What makes a podcast successful?

In conclusion – stuff that makes podcast successful: The 4 key success elements deriving from history and origins of podcasting are (1) regular publishing schedule for new content, (2) the role of the host, (3) story flow within an episode, and (4) accessibility of old content.

Why is it important to make a podcast?

As a result, creating a podcast is an intelligent choice when it comes to motivating, inspiring, convincing, or when you want to add value to formats such as interviewing or reporting. To be successful: use the format of the podcast and have music bits.

What are the benefits of podcasting?

Here are the tips to change those listeners’ benefits into a recipe for success. 1. Podcasts are flexible and allow you to consume a lot of content without reading.

How many podcasts are listened to in the 48 hours?

40% are listened to in the 48 hours of downloading, 80% within one week. ad revenue is growing each year – it will break thresholds of $800 million in 2020 and $1 billion in 2021. podcasts’ audience is well educated – 60% of regular podcast listeners have a 4-year college degree, postgraduate degree or advanced degree.

What to do when conducting a podcast interview?

If your podcast involves conducting an interview, prepare an interview guide with some key questions to guide the discussion. Of course, it is also essential to learn about the person that you will be interviewing: it avoids odd pauses, and it allows you to ask more qualitative questions!

How to make a podcast sound good?

Make sure you are not behind your competition. Use good audio software, like Adobe Audition ( check price – they have a 7-day trial) to record the podcast.

How to make a podcast?

To be successful: you need to be talking about the things people want to hear, and through your narration, make them feel that your podcast is the best source of knowledge, entertainment, education, etc. A podcast needs preparing, just like a great blog post or video!

1. Do Face-to-Face Interviews

Before you start a podcast, make sure that in every episode, you interview your guests in person.

4. Make Your Podcast a Platform for Learning

Out of all the things your audience could be doing, they chose to spend the next 1-2 hours of their lives listening to you. Make it count.

5. Value High-Quality Audio

A Skype or phone interview will produce a low-quality audio file. Those who regularly listen to podcasts know just how annoying this can be.

6. You Should be the Star of the Podcast

Typical podcast hosting may be a podcaster reading from a list of questions and asking them one after the other. This doesn’t make a good podcast great, though.

7. Keep it Real

Keep it all in the episode — every mispronunciation, laughter, spilled coffee…

8. Get Personal

Nope, it isn’t all about politics, religion, social media, and whatever topic you’re tackling. It’s about the person sitting across from you.

9. Make Ads Fun

Ads don’t necessarily make or break a podcast. Sure, you need to promote that app that’s sponsoring this episode, but remember, the people on the other end of the podcast came there to listen to you, not to hear an ad.

Tips and Tricks for A Good Podcast: What Makes a Podcast Good?

The top listened to podcasts, such as Finding Fred and Mobituaries have managed to maintain pleasing popularity. It is because the hosts seamlessly know the important tips that make a podcast good enough to attract a massive and loyal audience.

What Makes a Podcast Bad?

There is a lot of advice on how to make your podcast amazing but infrequently does advice touch on mistakes to avoid. Creating an awful user experience is the number way to kill your podcast, and here is how that may happen.

Elements of a Successful and Unique Podcast

Even though there is no specific formula for having a fruitful podcast, there are elements that even the most successful podcasts follow. In simpler terms, it is a battle of your luck, strategy, and gear. These fundamental elements are the secret sauce that will leave you with a juicy outcome.

What Makes a Good Podcast Interview?

At some point in your podcasting experience, you will host several guests. The only way to make sure your guests and listeners enjoy the show is to have a quality interview. In no order, these are a few factors to guide you as you prepare an interview.

What Podcast Equipment Should You Use?

Every beginner or pro needs to utilize top-notch equipment. As you may have noticed podcast equipment entails a vast range of recording gear, and you don’t need everything on the list.

What is a successful podcast?

1 – Define a Successful Podcast. First thing's first: success means many different things to many different people. For some, it's about the big download numbers. Others dream of earning a full-time living from their shows. Many business podcasters see success as getting regular sales enquiries because of their content.

What happens when you run a podcast?

When you run a podcast, things don't always go to plan. Life can get in the way, hardware and software can break, files can vanish, and there's really no shortage of things that'll test your patience in the long run. When things go wrong, you really need to have a solid core reason for wanting to podcast. One that's big enough that it'll ...

How long does it take to build an audience for a podcast?

One podcast tip that many aspiring podcasters don't like to hear is that it can take years to build an audience. And in order to make a successful podcast you need to be prepared to turn up consistently and regularly over the next few years. That doesn't mean that you can't have short-term goals though.

What is the common mistake that podcasters make?

A common mistake many new podcasters make is to build their shows around an audience that doesn't yet exist. If your episodes are built around answering listener questions, or doing live shows, then I'd recommend going back to the planning stages. In the early days it falls on you and you alone to create your content.

What happens if you come out the gate asking for feedback?

If you come out the gate asking for feedback and direction, it can make you and the show seem poorly planned and lacking in purpose. If you've done your research in the planning stages, you know what your target audience want. So design a show that's going to serve them. Nail down an agenda in the early days.

Is it a good idea to run a podcast?

It's definitely a good idea to break down your main ambitions into smaller achievable aims. This can help give you a sense of progression. But hopefully you just enjoy the process of running a podcast. If you do, then you'll stand the best chance of sticking at it and growing an audience.

Is it easier to start a podcast?

After all, it's never been easier to actually launch a podcast. You don't need to spend a lot at all, and there are countless tools out there that can make things really easy for you. Once you've recorded a piece of audio and uploaded it to your media host, you can find your very first episode proudly sitting in places like iTunes ...

Why is podcasting so popular?

It is popular for a few reasons, including: In a hectic world, it has become the new “talk radio” of commuters during the week.

Why is podcast important?

It allows people to hear great bite-sized information for self-improvement or education. This makes it an interesting medium for many creators with skills they want to share and information to spread. People can connect with creators more personally through podcasts.

Why do podcasts have engagement?

Whether you’re recording an interview show or just talking frankly to the person listening, engagement tends to feel more personal than other mediums. Because of this, many podcasters choose to engage further with their audiences by asking for a comment, question, or even call-in. This serves to build a back and forth that keeps listeners interested and keeps the conversation relevant.

What are the things that can improve your web presence?

But, if you want high viewership and a dynamic web presence, there are a few more things you can do to improve your chances. Quality, consistency, and passion create the perfect balance for a popular program. Passion and energy from the idea to the host and presentation to audience engagement drive results.

Why did Lauren Lapkus start the podcast?

The creator and host of the podcast, “ With Special Guest Lauren Lapkus ” came up with the idea for her completely improvised podcast with guests because she is an avid improviser. It’s something she enjoys and is good at.

What makes a good podcast host?

A good host has to have the energy to sustain this media form on audio alone while remaining authentic and trustworthy to the audience. The key features that are essential for hosting are:

Is it hard to make a podcast?

Choosing a podcast name or topic you think will be popular that you have little interest in will make it even more difficult. If you wouldn’t listen to it, you shouldn’t make it. The podcast you go with should be specific and appealing to a wide audience.

What makes a podcast successful?

A podcast may be successful when it's well-produced and effectively marketed, reaching a wide audience and maintaining a large sphere of influence among the public. For example, if a podcast has clear, high-quality audio and the marketing team produces consistent promotional content, it may have a higher success rate.

Why is it important to measure podcast success?

Measuring the success of a podcast is important because it can help podcast creators appeal to their audience more effectively. The particular level of success might be different for each podcast since success depends on the goals that the creators and producers develop.

8 methods for how to measure podcast success

Here's a list of eight methods you might use to measure the success of your podcast:

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Focus on A Central Idea

Play to An Audience

  • The audience is king. This is something that good podcasters understand in their bones. Podcasts have the remarkable ability to target a specific niche in whatever subject matter they are covering — unlike traditional radio broadcasting that, due to limited airtime, had to try and appeal to as many listeners as possible. With this change, knowing w...
See more on learn.g2.com

Regular Schedules

  • This might seem painfully obvious, but it’s also one of the most important. All good podcasts have a regular release schedule they adhere to. Podcast consumers have expectations of content creators. You’re performing a show after all! Like with television programs, having a release schedule that your audience can trust is crucial for maintaining engagement and increasing visi…
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Show Structures

  • Listening to a new podcast is always a risk. With so much ability for content creators to target specific audiences, it can be hard to tell if a show is going to cover what you expect. Delivering an explicit structure on your content can serve to help listeners know what to expect and keep them engaged with the ideas you want to cover. A great example of this is “This American Life’s” act s…
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Authenticity

  • This final element is one of the hardest to quantify, but it’s present in all the best podcasts nonetheless. Podcasting is an extremely intimate medium; defined by the singular relationship between the podcast’s host(s) and the listener. This is something that a good podcast creator embraces by opening up and speaking from a place that is authentic and vulnerable, the podcas…
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