Basic podcast promotion
- Release at least 3 episodes on launch day. If you haven’t launched your podcast yet, create at least three episodes before you release. ...
- Submit to podcast aggregators and directories. A podcast aggregator, called a podcatcher, is an app that plays podcasts. ...
- Prompt your listeners to subscribe, share, and leave reviews. Ask your listeners to subscribe, share, and review your podcast at the beginning and end of each episode.
- Publish at strategic times. When we spoke with one of our customers about how to promote a podcast, he said it’s critical that you publish at strategic times.
- Don’t forget about the back catalog. Your back catalog is chock full of interesting content and the perfect way to hook new subscribers. ...
- Leverage your guest's audience.
- Promote on social media … in a dozen different ways.
- Release at least 3 episodes on launch day.
- Convert the audio to a YouTube video.
- Submit your podcast to podcatchers and aggregators.
- Transcribe the audio.
- Throw a two-week ratings party.
- Run a giveaway contest.
How to use social media to promote your podcast?
Podcast listeners often develop a strong connection to the host of the show they frequently listen to. So, if you use your ... start following your podcast on YouTube. Best of all, YouTube videos are easy to share on all your social media networks or ...
How do I market my podcast?
The 80-20 Podcast Marketing
- Publish new episodes at least 3 times a week in the first 8 weeks. ...
- Juicy Titles & Widely Applicable Themes After 8 weeks of throwing marketing ideas against the wall, I did a deep dive on my episode analytics. ...
- Get Guests to Promote You In Their Email Lists
How to create a profitable podcast?
The following tips can help you market your podcast to reach a wider audience:
- Add your show to podcast directories
- Hire a web developer to build a podcast website
- Co-host some episodes with other podcasters
- Promote on social media
- Convert audio content into video version to post on YouTube
How do I get iTunes to promote my podcast?
Get started for free now. Step 1: Create an RSS feed for your podcasts. If you upload your files to a site like Libsyn, Anchor, or Transistor, the feed creation is done automatically for you. Step 2: Log in to Apple Podcasts Connect. Using your Apple ID, log in at podcastsconnect.apple.com.
How do I get more listeners for my podcast?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do I promote myself on a podcast?
How to Promote a Podcast: 11 Best Tactics and Tools You Can UseLaunch Your Show With At Least 3 Episodes.Promote Across Social Media.3 Make it Easy for Guests to Share.Convert Audio to YouTube Videos.Syndicate on Platforms Like Spotify.Run Giveaways to Get Reviews.Pitch Yourself as a Guest.More items...•
Where can I promote podcast?
Social media platforms are great places to connect with your audience and promote your podcast to new listeners. Most podcasters use Facebook, Instagram, Twitter, Pinterest, or LinkedIn.
How do I pay to promote my podcast?
6 Podcast Promotion Tactics: Paid AdvertisingPodcast Addict. Podcast Addict is an app offered on Google Play (sorry Apple users, this one isn't for you)! ... Castbox. Castbox is a free podcast app for both Android and Apple users with over 95 million volumes of audio content. ... Spotify Advertising. ... AudioGO. ... Megaphone. ... Acast.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
Can you buy podcast listeners?
Media Mister is a really good option as a place to buy Podcast listeners from, because they have been helping clients with social media engagement in general for a few years at this point.
Should I pay to promote my podcast?
Podcast advertising is just one of many ways to grow your show's audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience.
How do podcasts get exposure?
Here's a quick recap:Build an email list or outreach list before your podcast launches. ... Record 3-5 podcast episodes before you launch.Pick a launch date. ... Create assets like images, clips, and shareable quotes.Launch day!Message your list to ask them to listen and review.Keep publishing new episodes consistently.
Should I put ads in my podcast?
To recap: Putting ads on your podcast is time consuming, distracting, and the revenue they generate is unpredictable. This is a problem, because most podcasts are looking for something that isn't distracting, won't alienate listeners, and will generate predictable revenue. What you're looking for are subscribers.
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
How long does it take to grow a podcast?
How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.
How do I grow my podcast on Spotify?
Build your followersShare your podcast on social media.Embed a Spotify player on your website.Create and share playlists with your podcast episodes in them. Note: It's only possible to do this on the Spotify mobile app.Add links to your episode description.Got music on Spotify?
How to promote a podcast?
The best long-term strategy to promote a podcast is by providing value. Gimmicks and shortcuts may work in the short-term, but they won’t sustain you. Instead of leaping on the latest marketing trend, focus on creating valuethrough strong relationships and quality content.
Why do people start podcasts?
You likely got into podcasting with the goal of sparking a conversation around a topic you’re passionate about. Cultivating a community of listeners from around the world who share your interests, who value your point of view on a topic.
How much does Castos cost?
Pricing starts at just $125 per episode. Enter your email to learn more.
What is a podcatcher?
A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:
Why is a podcast website important?
A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?
Why do you pitch yourself as a guest on another podcast?
Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.
What is unique about podcasts?
Unique: Your podcast’s point of view adds something new to the conversation, however slight. Uniqueness varies for every topic so start by creating Venn Diagrams against others in your niche. If too many data points land in the middle, focus on refining your differentiating factors first.
How to promote a podcast?
A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.
What is podcast promotion?
Podcast promotion is something that's on the minds of many podcasters, even before they've launched their first episode. It's true that the best way to grow an audience is to create great content. But it's rarely as simple as that. If you never do any podcast promotion, then it's unlikely your show will fulfil its true potential.
Why do podcasters ask for reviews?
Many podcasters ask for reviews, because they think this'll help the podcast to grow. Reviews are nice, but they're not overly important when it comes to increasing listenership. Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact.
What do podcasters want their audience to do?
Podcasters want their target audience to hit subscribe, and stay with the show beyond one episode. If you don't know your audience though, how will you get your content in front of the right people?
What to ask listeners on a podcast?
What topics do they like you covering? Give them a place to tell you all their likes and dislikes, and then tailor your content around that data going forward. It's a lot better than trying to guess what your listeners want!
How to create content that'll be well shared?
You can also create content that'll be well shared by reviewing a product or service you like. For example, if you do a cooking podcast and use a certain type of whisk, you could review it on an episode, then get in touch with the company who makes it and let them know. The chances are, they'll share it with their own audience, many of whom will be interested in your show.
How to make audio more shareable?
A good way to make your audio more shareable on platforms that cultivate short attention spans, is to turn it into short video clips. The most popular way of doing this is with Audiograms. You can also use video recordings of interviews to create ‘ micro-content ‘. Perhaps the most innovative and fun approach here, though, is to have a clip from your show turned into a cartoon!
Do people return to podcasts if they don't deliver?
No matter how well you promote your show, people will not return if you don’t deliver great content. Before we jump into how to promote your podcast, we should emphasize that it all starts with the content you produce.
Can podcasts be promoted on social media?
While most podcast directories don’t put much weight on reviews, a good testimonial or review can be a great marketing tool. To people, reviews and testimonials matter, so featuring them on your website and social media could be an effective way to promote your podcast.
Facts, Stats, and Predictions About Podcasting
Podcasts are popular because of their convenience. The vast majority of Americans (85%) own a smartphone, making it possible to listen to podcasts on the go. Source: Buzzsprout
How to Promote Your Podcast
The good news is, there are a ton of ways to get your podcast seen by as many people as possible. First and foremost, you need valuable content that would make your audience come back for more. Then test a few strategies to know what works for you.
Final Thoughts
Thanks for reading this blog post! By giving heed to these strategies on how to promote your podcast, you can succeed at building a tribe of loyal listeners.
A Podcast Website
Podcasting platforms usually offer a basic webpage to showcase your podcast series.
A Free Anchor Account
Anchor is a 100 percent free application that will automatically distribute your podcast. Creating an Anchor account takes seconds and $0. Next, upload your recorded audio files to Anchor. One mouse click gets Anchor busy spreading your podcast episode across numerous channels.
An Apple Smart Banner
Setting up a podcast website was a great first marketing step. Now, optimize your business website for attracting podcast listeners too. Apple Smart Banners advertise your podcast to your regular online traffic.
A Subscription Form
Podcast marketing depends on accruing a solid list of loyal listeners. You can’t promote your podcast like a pro without any subscribers. Code your podcast website to create a subscription form.
Convert and Monetize Your Website Traffic
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Social Media Promotions
Getting listed on all the right podcast directories isn’t sufficient. Today’s podcasters need to engage in social media actively. Find out where your target podcast audience hangs out online. Adult listeners might be frequent flyers on Facebook and LinkedIn. Teen listeners may be more tuned into TikTok and Instagram.
An Influential Guest List
Podcasts aren’t meant to be one person droning on like a college lecture.
When will Spotify start advertising on podcasts?
Spotify upped its ad game in 2021 by introducing the ability for brands and businesses to advertise on podcasts.
How much does it cost to advertise a podcast?
But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $25 a day. You can write your ad, choose the dates you want to run it, and pay online. With Podnews advertising you can promote your show to over 9,000 subscribers every weekday.
What are the Paid Podcast Advertising Options?
The following list is ever-changing, ever-growing. At the time of writing, here are the best options available to you.
What is Spotify ads?
Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn More” button, whilst the ad is playing. The ads are played in-between songs or podcast episodes, to listeners who use Spotify on their free tier.
How many people listen to Spotify ads?
Currently, the app boasts a whopping 116 million “ad supported” listeners. These are folks who obviously enjoy listening to audio. Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn More” button, whilst the ad is playing.
How long does an overcast ad last?
The pricing varies from category to category, which is likely due to demand and popularity. Once live, your ad will then run for 30 days.
Why do we target ads?
Your ads can be very specifically targeted on these platforms. Targeting helps whittle down the types of people you're looking to reach. That means you can spend less money, and reach more relevant listeners.
Make Sure Your Content Is Great
How to Leverage Your Current Audience
- When you are looking to grow your podcast, start by focusing on your existing audience. This can be done in the following ways:
How to Reach New Audiences
- In addition to making the most of your existing audience, you want to reach new listeners that never heard of your show. This is the most challenging but also the most effective way to grow your podcast.
in Conclusion
- We hope this article provided you with a clear idea of how to promote your podcast and reach new listeners. We gave you several avenues to explore, and while it is tempting to try all of them, you should only focus on a handful. It is better to use a few marketing channels effectively than trying to do everything with mediocre results. Promoting anything online takes some level of imaginati…